Data / AI and digital economy / The EU

AI and digital economy in the EU

The latest figures for 8 indicators in the EU, how the EU countries compare, and the source of each figure.

Figures last updated on 2026-10-12.

People who bought online in the last 12 months

People who bought online in the last 12 months in the EU was 73.6% in 2025, up 1.8 percentage points from 2024.

Of 27 EU countries in 2025, Ireland had the highest people who bought online in the last 12 months (95.1%) and Bulgaria the lowest (51.2%).

European Union (27), 202573.6%Up 1.8 percentage points from 2024History
Highest, 202595.1%Ireland
Lowest, 202551.2%Bulgaria
Ireland: 95.1 %Ireland95.1Netherlands: 94.2 %Netherlands94.2Denmark: 91.2 %Denmark91.2Sweden: 88.8 %Sweden88.8Czechia: 83.7 %Czechia83.7Finland: 82 %Finland82Germany: 81.4 %Germany81.4France: 80.2 %France80.2Luxembourg: 80.1 %Luxembourg80.1Slovakia: 78.8 %Slovakia78.8
Top 10 EU countries, 2025. %. Source: Eurostat, European Commission.

Highest and lowest EU countries

Full ranking of EU countries. Sources: Eurostat, European Commission, Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20).

Enterprises using artificial intelligence

Share of enterprises using AI in the EU was 20% in 2025, up 6.5 percentage points from 2024.

Of 27 EU countries in 2025, Denmark had the highest share of enterprises using AI (42%) and Romania the lowest (5.2%).

European Union (27), 202520%Up 6.5 percentage points from 2024History
Highest, 202542%Denmark
Lowest, 20255.2%Romania
Denmark: 42 %Denmark42Finland: 37.8 %Finland37.8Sweden: 35 %Sweden35Belgium: 34.5 %Belgium34.5Luxembourg: 33.6 %Luxembourg33.6Netherlands: 33.2 %Netherlands33.2Austria: 30 %Austria30Germany: 26 %Germany26Estonia: 23.4 %Estonia23.4Slovenia: 21.6 %Slovenia21.6
Top 10 EU countries, 2025. %. Source: Eurostat, European Commission.

Highest and lowest EU countries

Full ranking of EU countries. Sources: Eurostat, European Commission, Artificial intelligence by size class of enterprise, enterprises using at least one AI technology (isoc_eb_ai).

Internet use in the last 3 months

Share of people using the internet in the EU was 93.8% in 2025, up 1 percentage point from 2024.

Of 27 EU countries in 2025, Ireland had the highest share of people using the internet (99.8%) and Croatia the lowest (85.9%).

European Union (27), 202593.8%Up 1 percentage point from 2024History
Highest, 202599.8%Ireland
Lowest, 202585.9%Croatia
Ireland: 99.8 %Ireland99.8Denmark: 99.7 %Denmark99.7Netherlands: 99.7 %Netherlands99.7Luxembourg: 99.1 %Luxembourg99.1Sweden: 98.3 %Sweden98.3Finland: 98.1 %Finland98.1Belgium: 96.5 %Belgium96.5Spain: 96.3 %Spain96.3Malta: 96 %Malta96Austria: 95.3 %Austria95.3
Top 10 EU countries, 2025. %. Source: Eurostat, European Commission.

Highest and lowest EU countries

Full ranking of EU countries. Sources: Eurostat, European Commission, Individuals, internet use in the last 3 months (isoc_ci_ifp_iu).

Internet users

Of 27 EU countries in 2024, Denmark had the highest share of people using the internet (99.8%) and Bulgaria the lowest (82.4%).

Highest, 202499.8%Denmark
Lowest, 202482.4%Bulgaria
Denmark: 99.8 %Denmark99.8Luxembourg: 98.8 %Luxembourg98.8Ireland: 97.2 %Ireland97.2Netherlands: 97 %Netherlands97Belgium: 95.8 %Belgium95.8Spain: 95.8 %Spain95.8Sweden: 95.5 %Sweden95.5Austria: 94.9 %Austria94.9Malta: 93.9 %Malta93.9Hungary: 93.8 %Hungary93.8
Top 10 EU countries, 2024. %. Source: World Bank.

Highest and lowest EU countries

Full ranking of EU countries. Sources: World Bank, Individuals using the Internet, % of population (IT.NET.USER.ZS).

People using generative AI

Share of people using generative AI in the EU was 32.7% in 2025, with no 2024 figure in the same series to compare.

Of 27 EU countries in 2025, Denmark had the highest share of people using generative AI (48.4%) and Romania the lowest (17.8%).

European Union (27), 202532.7%History
Highest, 202548.4%Denmark
Lowest, 202517.8%Romania

Highest and lowest EU countries

Full ranking of EU countries. Sources: Eurostat, European Commission, Individuals, use of generative AI tools in the last 3 months (isoc_ai_iaiu).

Enterprises buying cloud computing services

Share of enterprises buying cloud services in the EU was 52.7% in 2025, with no 2024 figure in the same series to compare.

Of 27 EU countries in 2025, Finland had the highest share of enterprises buying cloud services (79.2%) and Bulgaria the lowest (17.8%).

European Union (27), 202552.7%History
Highest, 202579.2%Finland
Lowest, 202517.8%Bulgaria

Highest and lowest EU countries

Full ranking of EU countries. Sources: Eurostat, European Commission, Cloud computing services by size class of enterprise, enterprises buying cloud services (isoc_cicce_use).

ICT specialists in employment

Share of ICT specialists in employment in the EU was 5% (estimated) in 2025, up 0.1 percentage points from 2024.

Of 27 EU countries in 2025, Sweden had the highest share of ICT specialists in employment (8.9%) and Greece the lowest (2.5%).

European Union (27), 20255%Up 0.1 percentage points from 2024History
Highest, 20258.9%Sweden
Lowest, 20252.5%Greece

Highest and lowest EU countries

Full ranking of EU countries. Sources: Eurostat, European Commission, Employed ICT specialists, percentage of total employment (isoc_sks_itspt).

E-commerce share of enterprise turnover

E-commerce share of enterprise turnover in the EU was 19.49% in 2025, up 0.36 percentage points from 2024.

Of 27 EU countries in 2025, Ireland had the highest E-commerce share of enterprise turnover (38.25%) and Bulgaria the lowest (7.63%).

European Union (27), 202519.49%Up 0.36 percentage points from 2024History
Highest, 202538.25%Ireland
Lowest, 20257.63%Bulgaria

Highest and lowest EU countries

Full ranking of EU countries. Sources: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2).

Sources and citations

Each figure comes from the table cited here. Cite the publisher; these citations include any notice the publisher requires.

  1. Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.
  2. Eurostat. Artificial intelligence by size class of enterprise, enterprises using at least one AI technology (isoc_eb_ai). https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ai/default/table. Retrieved 2026-10-09.
  3. Eurostat. Individuals, internet use in the last 3 months (isoc_ci_ifp_iu). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ifp_iu/default/table. Retrieved 2026-10-09.
  4. World Bank, World Development Indicators. Individuals using the Internet, % of population (IT.NET.USER.ZS). https://data.worldbank.org/indicator/IT.NET.USER.ZS. Retrieved 2026-10-09. Licensed under CC BY 4.0.
  5. Eurostat. Individuals, use of generative AI tools in the last 3 months (isoc_ai_iaiu). https://ec.europa.eu/eurostat/databrowser/view/isoc_ai_iaiu/default/table. Retrieved 2026-10-09.
  6. Eurostat. Cloud computing services by size class of enterprise, enterprises buying cloud services (isoc_cicce_use). https://ec.europa.eu/eurostat/databrowser/view/isoc_cicce_use/default/table. Retrieved 2026-10-09.
  7. Eurostat. Employed ICT specialists, percentage of total employment (isoc_sks_itspt). https://ec.europa.eu/eurostat/databrowser/view/isoc_sks_itspt/default/table. Retrieved 2026-10-09.
  8. Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

AI and digital economy in other areas

More topics for the EU

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