People who bought online in the last 12 months in Denmark

People who bought online in the last 12 months in Denmark was 91.2% in 2025, according to Eurostat, European Commission. That is up 0.3 pts from 2024. That is the 3rd highest of 27 EU countries in 2025.

202591.2%

Change on 2024+0.3 pts

Rank3rd of 27EU countries ranked

Series high91.22025

Series low42.22004

Next release: Saturday, 17 April 2027, estimated by Invokely from past publication dates (low confidence), not announced by the publisher. Release calendar

People who bought online in the last 12 months in Denmark, 2004 to 2025

%. Source: Eurostat, Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Retrieved 2026-10-12, published 2026-04-17.

All 22 values

Period	%
2025	91.2
2024	90.9
2023	89
2022	88.3
2021	90.8
2020	89.3
2019	84.2
2018	84.4
2017	80.2
2016	81.5
2015	78.9
2014	77.7
2013	77.4
2012	73.4
2011	70
2010	67.5
2009	63.6
2008	58.9
2007	55.7
2006	55.2
2005	48
2004	42.2

Compared with European Union (27)

Place	2025
Denmark	91.2
European Union (27)	73.6

Rankings

EU countries by people who bought online in the last 12 months 27 places

Definition

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

How to cite

Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20) (People who bought online in the last 12 months, Denmark, 2004 to 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table

MLA 9

Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), People who bought online in the last 12 months, Denmark, 2004 to 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Invokely, https://invokely.ai/en/online-shopping/denmark. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). People who bought online in the last 12 months, Denmark, 2004 to 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Also distributed by Invokely, https://invokely.ai/en/online-shopping/denmark.

Harvard

Eurostat, European Commission (2026) Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), People who bought online in the last 12 months, Denmark, 2004 to 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table, via Invokely: https://invokely.ai/en/online-shopping/denmark (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_people_who_bought_online_2025,
  author = {{Eurostat, European Commission}},
  title = {{Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20): People who bought online in the last 12 months, Denmark, 2004 to 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/en/online-shopping/denmark. Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ec\_ib20/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20): People who bought online in the last 12 months, Denmark, 2004 to 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table
L2  - https://invokely.ai/en/online-shopping/denmark
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/en/online-shopping/denmark.
N1  - Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.
ER  -

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Questions

What is the people who bought online in the last 12 months in Denmark?

Where does this figure come from?

Eurostat, European Commission. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Retrieved by Invokely on 2026-10-12.

What was the highest people who bought online in the last 12 months in Denmark?

91.2% in 2025, the highest value since 2004 in this series.

People who bought online in the last 12 months elsewhere in European Union (27)

Related statistics for Denmark

All statistics for Denmark | Denmark in figures