People who bought online in the last 12 months in Italy
People who bought online in the last 12 months in Italy was 56.2% in 2025, according to Eurostat, European Commission. That is up 2.6 pts from 2024. That is the 26th highest of 27 EU countries in 2025.
People who bought online in the last 12 months in Italy, 2005 to 2025
All 21 values
| Period | % |
|---|---|
| 2025 | 56.2 |
| 2024 | 53.6 |
| 2023 | 51.1 |
| 2022 | 49.3 |
| 2021 | 51.5 |
| 2020 | 43.9 |
| 2019 | 38.3 |
| 2018 | 35.7 |
| 2017 | 32.2 |
| 2016 | 29 |
| 2015 | 26.4 |
| 2014 | 22.3 |
| 2013 | 19.7 |
| 2012 | 16.8 |
| 2011 | 15.4 |
| 2010 | 14.7 |
| 2009 | 12.4 |
| 2008 | 10.8 |
| 2007 | 9.6 |
| 2006 | 8.5 |
| 2005 | 5.9 |
Compared with European Union (27)
| Place | 2025 |
|---|---|
| Italy | 56.2 |
| European Union (27) | 73.6 |
Rankings
Definition
Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).
A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.
How to cite
Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.Citation styles
APA 7
Eurostat, European Commission. (2026). Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20) (People who bought online in the last 12 months, Italy, 2005 to 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table
MLA 9
Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), People who bought online in the last 12 months, Italy, 2005 to 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Invokely, https://invokely.ai/en/online-shopping/italy. Accessed 12 Oct. 2026.
Chicago (author-date)
Eurostat, European Commission. 2026. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). People who bought online in the last 12 months, Italy, 2005 to 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Also distributed by Invokely, https://invokely.ai/en/online-shopping/italy.
Harvard
Eurostat, European Commission (2026) Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), People who bought online in the last 12 months, Italy, 2005 to 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table, via Invokely: https://invokely.ai/en/online-shopping/italy (Accessed: 12 October 2026).
BibTeX
@misc{eurostat_people_who_bought_online_2025,
author = {{Eurostat, European Commission}},
title = {{Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20): People who bought online in the last 12 months, Italy, 2005 to 2025}},
year = {2026},
howpublished = {Data set},
url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table},
urldate = {2026-10-12},
note = {Accessed via Invokely, https://invokely.ai/en/online-shopping/italy. Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ec\_ib20/default/table. Retrieved 2026-10-12.},
}
RIS
TY - DATA
AU - Eurostat, European Commission
TI - Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20): People who bought online in the last 12 months, Italy, 2005 to 2025
PY - 2026
DA - 2026/04/17
PB - Eurostat, European Commission
DB - Invokely
UR - https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table
L2 - https://invokely.ai/en/online-shopping/italy
Y2 - 2026/10/12
N1 - Accessed via Invokely, https://invokely.ai/en/online-shopping/italy.
N1 - Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.
ER -
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
What is the latest people who bought online in the last 12 months in Italy? Cite the source.
get_value {"indicator":"online_shopping_last_12_months_share","place":"it"}
GET https://invokely.ai/api/v1/value?indicator=online_shopping_last_12_months_share&place=itQuestions
What is the people who bought online in the last 12 months in Italy?
People who bought online in the last 12 months in Italy was 56.2% in 2025, according to Eurostat, European Commission. That is up 2.6 pts from 2024. That is the 26th highest of 27 EU countries in 2025.
Where does this figure come from?
Eurostat, European Commission. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Retrieved by Invokely on 2026-10-12.
What was the highest people who bought online in the last 12 months in Italy?
56.2% in 2025, the highest value since 2005 in this series.
People who bought online in the last 12 months elsewhere in European Union (27)
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