Data / E-commerce share of enterprise turnover / Italy

E-commerce share of enterprise turnover in Italy

E-commerce share of enterprise turnover in Italy was 15.66% in 2025, according to Eurostat, European Commission. That is down 1.27 pts from 2024. That is the 21st highest of 27 EU countries in 2025.

202515.66%
Change on 2024-1.27 pts
Rank21st of 27EU countries ranked
Series high17.842022
Series low4.992011

E-commerce share of enterprise turnover in Italy, 2010 to 2025

CSVChart (SVG)

051015202010201320162019202220252010: 5.37 %2011: 4.99 %2012: 6.36 %2013: 7.23 %2014: 7.1 %2015: 9.16 %2016: 8.76 %2017: 10.08 %2018: 10.74 %2019: 11.52 %2020: 12.68 %2021: 12.86 %2022: 17.84 %2024: 16.93 %2025: 15.66 %
%. Source: Eurostat. Retrieved 2026-10-10, published 2026-02-27.
All 15 values
Period%
202515.66
202416.93
202217.84
202112.86
202012.68
201911.52
201810.74
201710.08
20168.76
20159.16
20147.1
20137.23
20126.36
20114.99
20105.37

Compared with European Union (27)

Place2025
Italy15.66
European Union (27)19.49

Rankings

Definition

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

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Questions

What is the E-commerce share of enterprise turnover in Italy?

E-commerce share of enterprise turnover in Italy was 15.66% in 2025, according to Eurostat, European Commission. That is down 1.27 pts from 2024. That is the 21st highest of 27 EU countries in 2025.

Where does this figure come from?

Eurostat, European Commission. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved by Invokely on 2026-10-10.

What was the highest E-commerce share of enterprise turnover in Italy?

17.84% in 2022, the highest value since 2010 in this series.

More statistics for Italy

All statistics for Italy