Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover, 2025

Ireland had the highest E-commerce share of enterprise turnover of 27 EU countries in 2025, at 38.25%. Bulgaria had the lowest, at 7.63%. The median was 18.89% and the figure for the European Union (27) was 19.49%. Source: Eurostat, European Commission.

Highest38.25Ireland
Lowest7.63Bulgaria
Median18.8927 EU countries
European Union (27)19.49History

All EU countries, 2025

CSVChart (SVG)

IrelandIreland: 38.25 %38.25DenmarkDenmark: 33.31 %33.31FinlandFinland: 30.13 %30.13BelgiumBelgium: 29.51 %29.51SlovakiaSlovakia: 27.43 %27.43SwedenSweden: 26.32 %26.32CzechiaCzechia: 25.65 %25.65LuxembourgLuxembourg: 23.86 %23.86NetherlandsNetherlands: 21.72 %21.72HungaryHungary: 21.35 %21.35PortugalPortugal: 20.56 %20.56GermanyGermany: 19.05 %19.05AustriaAustria: 18.96 %18.96LithuaniaLithuania: 18.89 %18.89CroatiaCroatia: 18.48 %18.48SpainSpain: 18.27 %18.27PolandPoland: 17.66 %17.66SloveniaSlovenia: 16.78 %16.78EstoniaEstonia: 16.69 %16.69MaltaMalta: 15.81 %15.81ItalyItaly: 15.66 %15.66FranceFrance: 14.25 %14.25CyprusCyprus: 13.36 %13.36RomaniaRomania: 13.24 %13.24LatviaLatvia: 12.17 %12.17GreeceGreece: 9.49 %9.49BulgariaBulgaria: 7.63 %7.63
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2025 (%)Change on 2024
1Ireland38.25+14.03 pts
2Denmark33.31+3.49 pts
3Finland30.13+1.26 pts
4Belgium29.51+0.74 pts
5Slovakia27.43+3.43 pts
6Sweden26.32-0.06 pts
7Czechia25.65+0.96 pts
8Luxembourg23.86+1.24 pts
9Netherlands Series break21.72n/a
10Hungary21.35-0.42 pts
11Portugal20.56+1.06 pts
12Germany19.05-1.62 pts
13Austria18.96-0.1 pts
14Lithuania18.89+2.76 pts
15Croatia18.48-0.14 pts
16Spain18.27-1.25 pts
17Poland17.66+0.78 pts
18Slovenia16.78-1.13 pts
19Estonia16.69+1.02 pts
20Malta15.81-1.12 pts
21Italy15.66-1.27 pts
22France14.25+1.99 pts
23Cyprus13.36-0.32 pts
24Romania13.24+0.88 pts
25Latvia12.17+0.45 pts
26Greece9.49+1.11 pts
27Bulgaria7.63-0.23 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

Use this data in your AI agent

Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:

Rank EU countries by E-commerce share of enterprise turnover using official data, and cite the source.
rank_places {"indicator":"ecommerce_turnover_share","level":"country","within":"European Union (27)","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=ecommerce_turnover_share&level=country&within=European%20Union%20(27)&limit=10

Connect Claude, ChatGPT or Cursor in one step. The trial answers 25 calls a day without an account.

Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Ireland, with 38.25% in 2025, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Bulgaria, with 7.63% in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10.

EU countries: more rankings