Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover

Ireland had the highest E-commerce share of enterprise turnover of 27 EU countries in 2021, at 37.87%. Cyprus had the lowest, at 4.33%. The median was 17.87% and the figure for the European Union (27) was 19.77%. Source: Eurostat, European Commission.

Highest37.87Ireland
Lowest4.33Cyprus
Median17.8727 EU countries
European Union (27)19.77History

All EU countries, 2021

CSVChart (SVG)

IrelandIreland: 37.87 %37.87CzechiaCzechia: 30.01 %30.01BelgiumBelgium: 28.17 %28.17DenmarkDenmark: 27.98 %27.98SwedenSweden: 26.1 %26.1FinlandFinland: 21.97 %21.97FranceFrance: 21.71 %21.71HungaryHungary: 21.38 %21.38SlovakiaSlovakia: 19.37 %19.37GermanyGermany: 19.08 %19.08SpainSpain: 18.95 %18.95NetherlandsNetherlands: 18.9 %18.9LithuaniaLithuania: 17.92 %17.92SloveniaSlovenia: 17.87 %17.87PolandPoland: 17.67 %17.67PortugalPortugal: 17.18 %17.18LuxembourgLuxembourg: 16.89 %16.89AustriaAustria: 16.67 %16.67EstoniaEstonia: 15.47 %15.47CroatiaCroatia: 15.26 %15.26ItalyItaly: 12.86 %12.86MaltaMalta: 11.82 %11.82LatviaLatvia: 10.2 %10.2RomaniaRomania: 9.22 %9.22BulgariaBulgaria: 6.19 %6.19GreeceGreece: 5.79 %5.79CyprusCyprus: 4.33 %4.33
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2021 (%)Change on 2020
1Ireland37.87-6.08 pts
2Czechia30.01+0.21 pts
3Belgium28.17-3.24 pts
4Denmark27.98-1.49 pts
5Sweden26.1+1.66 pts
6Finland21.97n/a
7France21.71-1.36 pts
8Hungary21.38-1.87 pts
9Slovakia19.37-2.06 pts
10Germany19.08+1.18 pts
11Spain18.95-0.19 pts
12Netherlands18.9+1.59 pts
13Lithuania17.92+3.97 pts
14Slovenia17.87+0.06 pts
15Poland17.67+0.88 pts
16Portugal17.18-2.67 pts
17Luxembourg16.89+1.86 pts
18Austria16.67-0.05 pts
19Estonia15.47+1.18 pts
20Croatia15.26+0.84 pts
21Italy12.86+0.18 pts
22Malta11.82-2.52 pts
23Latvia10.2+0.38 pts
24Romania9.22-3.2 pts
25Bulgaria6.19+0.07 pts
26Greece5.79+1.48 pts
27Cyprus4.33-1.62 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

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Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Ireland, with 37.87% in 2021, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Cyprus, with 4.33% in 2021.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10.

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