Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover

Ireland had the highest E-commerce share of enterprise turnover of 25 EU countries in 2016, at 35.13%. Bulgaria had the lowest, at 3.95%. The median was 14.45% and the figure for the European Union (27) was 15.75%. Source: Eurostat, European Commission.

Highest35.13Ireland
Lowest3.95Bulgaria
Median14.4525 EU countries
European Union (27)15.75History

All EU countries, 2016

CSVChart (SVG)

IrelandIreland: 35.13 %35.13CzechiaCzechia: 30.53 %30.53BelgiumBelgium: 28.61 %28.61DenmarkDenmark: 22.52 %22.52SwedenSweden: 20.92 %20.92SlovakiaSlovakia: 17.96 %17.96FranceFrance: 16.67 %16.67HungaryHungary: 16.49 %16.49SpainSpain: 15.52 %15.52AustriaAustria: 15.19 %15.19SloveniaSlovenia: 15.09 %15.09EstoniaEstonia: 15.07 %15.07PortugalPortugal: 14.45 %14.45PolandPoland: 14.43 %14.43GermanyGermany: 14.38 %14.38NetherlandsNetherlands: 14.32 %14.32CroatiaCroatia: 13.63 %13.63MaltaMalta: 13.04 %13.04LithuaniaLithuania: 10.87 %10.87ItalyItaly: 8.76 %8.76RomaniaRomania: 7.05 %7.05LatviaLatvia: 6.86 %6.86GreeceGreece: 5.55 %5.55CyprusCyprus: 4.19 %4.19BulgariaBulgaria: 3.95 %3.95
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2016 (%)Change on 2015
1Ireland35.13-2.31 pts
2Czechia30.53+0.71 pts
3Belgium28.61+3.2 pts
4Denmark22.52+2.81 pts
5Sweden20.92+1.49 pts
6Slovakia17.96-2.75 pts
7France16.67-0.81 pts
8Hungary16.49-2.07 pts
9Spain15.52+1.19 pts
10Austria15.19-0.61 pts
11Slovenia15.09+2.27 pts
12Estonia15.07+1.74 pts
13Portugal14.45-2.12 pts
14Poland14.43+1.32 pts
15Germany14.38-3.03 pts
16Netherlands14.32+1 pts
17Croatia13.63-0.56 pts
18Malta13.04n/a
19Lithuania10.87+0.97 pts
20Italy8.76-0.4 pts
21Romania7.05-0.68 pts
22Latvia6.86n/a
23Greece5.55+3.84 pts
24Cyprus4.19-2.2 pts
25Bulgaria3.95-1.28 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 2 EU countries with data in other periods have no value for 2016 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

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Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Ireland, with 35.13% in 2016, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Bulgaria, with 3.95% in 2016.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10. 2 EU countries have no value for 2016 and are not ranked.

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