Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover

Ireland had the highest E-commerce share of enterprise turnover of 26 EU countries in 2020, at 43.95%. Greece had the lowest, at 4.31%. The median was 17.05% and the figure for the European Union (27) was 19.83%. Source: Eurostat, European Commission.

Highest43.95Ireland
Lowest4.31Greece
Median17.0526 EU countries
European Union (27)19.83History

All EU countries, 2020

CSVChart (SVG)

IrelandIreland: 43.95 %43.95BelgiumBelgium: 31.41 %31.41CzechiaCzechia: 29.8 %29.8DenmarkDenmark: 29.47 %29.47SwedenSweden: 24.44 %24.44HungaryHungary: 23.25 %23.25FranceFrance: 23.07 %23.07SlovakiaSlovakia: 21.43 %21.43PortugalPortugal: 19.85 %19.85SpainSpain: 19.14 %19.14GermanyGermany: 17.9 %17.9SloveniaSlovenia: 17.81 %17.81NetherlandsNetherlands: 17.31 %17.31PolandPoland: 16.79 %16.79AustriaAustria: 16.72 %16.72LuxembourgLuxembourg: 15.03 %15.03CroatiaCroatia: 14.42 %14.42MaltaMalta: 14.34 %14.34EstoniaEstonia: 14.29 %14.29LithuaniaLithuania: 13.95 %13.95ItalyItaly: 12.68 %12.68RomaniaRomania: 12.42 %12.42LatviaLatvia: 9.82 %9.82BulgariaBulgaria: 6.12 %6.12CyprusCyprus: 5.95 %5.95GreeceGreece: 4.31 %4.31
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2020 (%)Change on 2019
1Ireland43.95+9.87 pts
2Belgium31.41-1.2 pts
3Czechia29.8-1.95 pts
4Denmark29.47+4.56 pts
5Sweden24.44-0.39 pts
6Hungary23.25-0.36 pts
7France23.07+1.04 pts
8Slovakia21.43+0.39 pts
9Portugal19.85+0.75 pts
10Spain19.14+2.05 pts
11Germany17.9+2.76 pts
12Slovenia17.81+0.45 pts
13Netherlands17.31+3.37 pts
14Poland16.79-0.95 pts
15Austria16.72+2.32 pts
16Luxembourg15.03+1.49 pts
17Croatia14.42+2.87 pts
18Malta14.34n/a
19Estonia14.29+0.39 pts
20Lithuania13.95+1.32 pts
21Italy12.68+1.16 pts
22Romania12.42+5 pts
23Latvia9.82+2.7 pts
24Bulgaria6.12+1.64 pts
25Cyprus5.95+0.49 pts
26Greece4.31+0.47 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 1 EU countries with data in other periods have no value for 2020 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

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Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Ireland, with 43.95% in 2020, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Greece, with 4.31% in 2020.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10. 1 EU countries have no value for 2020 and are not ranked.

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