Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover

Ireland had the highest E-commerce share of enterprise turnover of 27 EU countries in 2017, at 33.3%. Greece had the lowest, at 3.6%. The median was 16.31% and the figure for the European Union (27) was 18.4%. Source: Eurostat, European Commission.

Highest33.3Ireland
Lowest3.6Greece
Median16.3127 EU countries
European Union (27)18.4History

All EU countries, 2017

CSVChart (SVG)

IrelandIreland: 33.3 %33.3BelgiumBelgium: 31.42 %31.42CzechiaCzechia: 31.04 %31.04DenmarkDenmark: 22.75 %22.75SlovakiaSlovakia: 22.04 %22.04GermanyGermany: 20.74 %20.74FinlandFinland: 20.56 %20.56HungaryHungary: 19.85 %19.85FranceFrance: 19.02 %19.02SwedenSweden: 18.84 %18.84PortugalPortugal: 16.47 %16.47EstoniaEstonia: 16.41 %16.41SpainSpain: 16.37 %16.37SloveniaSlovenia: 16.31 %16.31PolandPoland: 15.21 %15.21NetherlandsNetherlands: 14.64 %14.64AustriaAustria: 13.9 %13.9LuxembourgLuxembourg: 13.81 %13.81LithuaniaLithuania: 12.56 %12.56MaltaMalta: 11.76 %11.76CroatiaCroatia: 11.14 %11.14ItalyItaly: 10.08 %10.08LatviaLatvia: 8.72 %8.72RomaniaRomania: 8.44 %8.44BulgariaBulgaria: 5.41 %5.41CyprusCyprus: 5.29 %5.29GreeceGreece: 3.6 %3.6
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2017 (%)Change on 2016
1Ireland33.3-1.83 pts
2Belgium31.42+2.81 pts
3Czechia31.04+0.51 pts
4Denmark22.75+0.23 pts
5Slovakia22.04+4.08 pts
6Germany20.74+6.36 pts
7Finland20.56n/a
8Hungary19.85+3.36 pts
9France19.02+2.35 pts
10Sweden18.84-2.08 pts
11Portugal16.47+2.02 pts
12Estonia16.41+1.34 pts
13Spain16.37+0.85 pts
14Slovenia16.31+1.22 pts
15Poland15.21+0.78 pts
16Netherlands14.64+0.32 pts
17Austria13.9-1.29 pts
18Luxembourg13.81n/a
19Lithuania12.56+1.69 pts
20Malta11.76-1.28 pts
21Croatia11.14-2.49 pts
22Italy10.08+1.32 pts
23Latvia8.72+1.86 pts
24Romania8.44+1.39 pts
25Bulgaria5.41+1.46 pts
26Cyprus5.29+1.1 pts
27Greece3.6-1.95 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

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Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Ireland, with 33.3% in 2017, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Greece, with 3.6% in 2017.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10.

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