Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover

Ireland had the highest E-commerce share of enterprise turnover of 26 EU countries in 2019, at 34.08%. Greece had the lowest, at 3.84%. The median was 16.12% and the figure for the European Union (27) was 18.06%. Source: Eurostat, European Commission.

Highest34.08Ireland
Lowest3.84Greece
Median16.1226 EU countries
European Union (27)18.06History

All EU countries, 2019

CSVChart (SVG)

IrelandIreland: 34.08 %34.08BelgiumBelgium: 32.61 %32.61CzechiaCzechia: 31.75 %31.75DenmarkDenmark: 24.91 %24.91SwedenSweden: 24.83 %24.83HungaryHungary: 23.61 %23.61FinlandFinland: 22.76 %22.76FranceFrance: 22.03 %22.03SlovakiaSlovakia: 21.04 %21.04PortugalPortugal: 19.1 %19.1PolandPoland: 17.74 %17.74SloveniaSlovenia: 17.36 %17.36SpainSpain: 17.09 %17.09GermanyGermany: 15.14 %15.14AustriaAustria: 14.4 %14.4NetherlandsNetherlands: 13.94 %13.94EstoniaEstonia: 13.9 %13.9LuxembourgLuxembourg: 13.54 %13.54LithuaniaLithuania: 12.63 %12.63CroatiaCroatia: 11.55 %11.55ItalyItaly: 11.52 %11.52RomaniaRomania: 7.42 %7.42LatviaLatvia: 7.12 %7.12CyprusCyprus: 5.46 %5.46BulgariaBulgaria: 4.48 %4.48GreeceGreece: 3.84 %3.84
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2019 (%)Change on 2018
1Ireland34.08-1.06 pts
2Belgium32.61+0.14 pts
3Czechia31.75+3.19 pts
4Denmark24.91+1.59 pts
5Sweden24.83+0.86 pts
6Hungary23.61+0.63 pts
7Finland22.76+2.02 pts
8France22.03+0.46 pts
9Slovakia21.04+0.28 pts
10Portugal19.1+0.84 pts
11Poland17.74+2.89 pts
12Slovenia17.36-0.1 pts
13Spain17.09-0.04 pts
14Germany15.14+1.36 pts
15Austria14.4+0.67 pts
16Netherlands13.94-0.6 pts
17Estonia13.9-1.29 pts
18Luxembourg13.54-1.93 pts
19Lithuania12.63-0.33 pts
20Croatia11.55-0.15 pts
21Italy11.52+0.78 pts
22Romania7.42-1.62 pts
23Latvia7.12+1.05 pts
24Cyprus5.46+0.99 pts
25Bulgaria4.48-0.76 pts
26Greece3.84+0.03 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 1 EU countries with data in other periods have no value for 2019 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

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Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Ireland, with 34.08% in 2019, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Greece, with 3.84% in 2019.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10. 1 EU countries have no value for 2019 and are not ranked.

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