Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover

Denmark had the highest E-commerce share of enterprise turnover of 26 EU countries in 2024, at 29.82%. Bulgaria had the lowest, at 7.86%. The median was 18.84% and the figure for the European Union (27) was 19.13%. Source: Eurostat, European Commission.

Highest29.82Denmark
Lowest7.86Bulgaria
Median18.8426 EU countries
European Union (27)19.13History

All EU countries, 2024

CSVChart (SVG)

DenmarkDenmark: 29.82 %29.82FinlandFinland: 28.87 %28.87BelgiumBelgium: 28.77 %28.77SwedenSweden: 26.38 %26.38CzechiaCzechia: 24.69 %24.69IrelandIreland: 24.22 %24.22SlovakiaSlovakia: 24 %24LuxembourgLuxembourg: 22.62 %22.62HungaryHungary: 21.77 %21.77GermanyGermany: 20.67 %20.67SpainSpain: 19.52 %19.52PortugalPortugal: 19.5 %19.5AustriaAustria: 19.06 %19.06CroatiaCroatia: 18.62 %18.62SloveniaSlovenia: 17.91 %17.91ItalyItaly: 16.93 %16.93MaltaMalta: 16.93 %16.93PolandPoland: 16.88 %16.88LithuaniaLithuania: 16.13 %16.13EstoniaEstonia: 15.67 %15.67CyprusCyprus: 13.68 %13.68RomaniaRomania: 12.36 %12.36FranceFrance: 12.26 %12.26LatviaLatvia: 11.72 %11.72GreeceGreece: 8.38 %8.38BulgariaBulgaria: 7.86 %7.86
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2024 (%)Change on 2023
1Denmark29.82+1.18 pts
2Finland28.87+3.94 pts
3Belgium28.77+2.21 pts
4Sweden26.38+0.82 pts
5Czechia24.69-5.8 pts
6Ireland24.22-4.17 pts
7Slovakia24+2.45 pts
8Luxembourg22.62-1.65 pts
9Hungary21.77-1.29 pts
10Germany20.67+2.96 pts
11Spain19.52+0.17 pts
12Portugal19.5+0.51 pts
13Austria19.06+4.86 pts
14Croatia18.62+3.34 pts
15Slovenia17.91+0.76 pts
16Italy16.93n/a
16Malta Series break16.93+3.95 pts
18Poland16.88-0.37 pts
19Lithuania16.13+0.59 pts
20Estonia15.67+0.08 pts
21Cyprus13.68+1.1 pts
22Romania12.36+0.81 pts
23France12.26+0.77 pts
24Latvia11.72+1.5 pts
25Greece8.38+1.31 pts
26Bulgaria7.86+1.54 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 1 EU countries with data in other periods have no value for 2024 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

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Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Denmark, with 29.82% in 2024, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Bulgaria, with 7.86% in 2024.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10. 1 EU countries have no value for 2024 and are not ranked.

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