Data / Rankings / E-commerce share of enterprise turnover / EU countries

EU countries by E-commerce share of enterprise turnover

Ireland had the highest E-commerce share of enterprise turnover of 26 EU countries in 2018, at 35.14%. Greece had the lowest, at 3.81%. The median was 15.33% and the figure for the European Union (27) was 17.17%. Source: Eurostat, European Commission.

Highest35.14Ireland
Lowest3.81Greece
Median15.3326 EU countries
European Union (27)17.17History

All EU countries, 2018

CSVChart (SVG)

IrelandIreland: 35.14 %35.14BelgiumBelgium: 32.47 %32.47CzechiaCzechia: 28.56 %28.56SwedenSweden: 23.97 %23.97DenmarkDenmark: 23.32 %23.32HungaryHungary: 22.98 %22.98FranceFrance: 21.57 %21.57SlovakiaSlovakia: 20.76 %20.76FinlandFinland: 20.74 %20.74PortugalPortugal: 18.26 %18.26SloveniaSlovenia: 17.46 %17.46SpainSpain: 17.13 %17.13LuxembourgLuxembourg: 15.47 %15.47EstoniaEstonia: 15.19 %15.19PolandPoland: 14.85 %14.85NetherlandsNetherlands: 14.54 %14.54GermanyGermany: 13.78 %13.78AustriaAustria: 13.73 %13.73LithuaniaLithuania: 12.96 %12.96CroatiaCroatia: 11.7 %11.7ItalyItaly: 10.74 %10.74RomaniaRomania: 9.04 %9.04LatviaLatvia: 6.07 %6.07BulgariaBulgaria: 5.24 %5.24CyprusCyprus: 4.47 %4.47GreeceGreece: 3.81 %3.81
%. Source: Eurostat. Retrieved 2026-10-10.

Full ranking

RankEU countries2018 (%)Change on 2017
1Ireland35.14+1.84 pts
2Belgium32.47+1.05 pts
3Czechia28.56-2.48 pts
4Sweden23.97+5.13 pts
5Denmark23.32+0.57 pts
6Hungary22.98+3.13 pts
7France21.57+2.55 pts
8Slovakia20.76-1.28 pts
9Finland20.74+0.18 pts
10Portugal18.26+1.79 pts
11Slovenia17.46+1.15 pts
12Spain17.13+0.76 pts
13Luxembourg15.47+1.66 pts
14Estonia15.19-1.22 pts
15Poland14.85-0.36 pts
16Netherlands14.54-0.1 pts
17Germany13.78-6.96 pts
18Austria13.73-0.17 pts
19Lithuania12.96+0.4 pts
20Croatia11.7+0.56 pts
21Italy10.74+0.66 pts
22Romania9.04+0.6 pts
23Latvia6.07-2.65 pts
24Bulgaria5.24-0.17 pts
25Cyprus4.47-0.82 pts
26Greece3.81+0.21 pts

Other periods

About this ranking

Percentage of total turnover generated by e-commerce sales among enterprises with at least 10 persons employed in the covered industries.

Includes sales through websites or apps and EDI-type messages. The reported year is the survey year; sales refer to the preceding calendar year. Covers NACE Rev. 2 sections C to J, L to N and group 95.1. Measures turnover, not the percentage of enterprises selling online. Low-reliability flags are not represented separately in the API; check the source table for those flags.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 1 EU countries with data in other periods have no value for 2018 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_evaln2/default/table. Retrieved 2026-10-10.

Use this data in your AI agent

Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:

Rank EU countries by E-commerce share of enterprise turnover using official data, and cite the source.
rank_places {"indicator":"ecommerce_turnover_share","level":"country","within":"European Union (27)","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=ecommerce_turnover_share&level=country&within=European%20Union%20(27)&limit=10

Connect Claude, ChatGPT or Cursor in one step. The trial answers 25 calls a day without an account.

Questions

Which EU country has the highest E-commerce share of enterprise turnover?

Ireland, with 35.14% in 2018, according to Eurostat, European Commission.

Which EU country has the lowest E-commerce share of enterprise turnover?

Greece, with 3.81% in 2018.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, E-commerce sales as a percentage of total enterprise turnover, survey year (isoc_ec_evaln2). Retrieved 2026-10-10. 1 EU countries have no value for 2018 and are not ranked.

EU countries: more rankings