People who bought online in the last 12 months in Germany

People who bought online in the last 12 months in Germany was 81.4% in 2025, according to Eurostat, European Commission. That is up 3.5 pts from 2024. That is the 7th highest of 27 EU countries in 2025.

202581.4%

Change on 2024+3.5 pts

Rank7th of 27EU countries ranked

Series high82.62020

Series low37.32004

Next release: Saturday, 17 April 2027, estimated by Invokely from past publication dates (low confidence), not announced by the publisher. Release calendar

People who bought online in the last 12 months in Germany, 2004 to 2025

%. Source: Eurostat, Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Retrieved 2026-10-12, published 2026-04-17.

All 22 values

Period	%
2025	81.4
2024	77.9
2023	77.5
2022	76.2
2021	76 Series break
2020	82.6
2019	79.4
2018	76.8
2017	74.9
2016	74.1
2015	73.1
2014	70.4
2013	68.5
2012	64.9
2011	63.7
2010	59.6
2009	56.3
2008	53.1
2007	51.7
2006	48.6
2005	42.4
2004	37.3

Compared with European Union (27)

Place	2025
Germany	81.4
European Union (27)	73.6

Rankings

EU countries by people who bought online in the last 12 months 27 places

Definition

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

How to cite

Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20) (People who bought online in the last 12 months, Germany, 2004 to 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table

MLA 9

Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), People who bought online in the last 12 months, Germany, 2004 to 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Invokely, https://invokely.ai/en/online-shopping/germany. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). People who bought online in the last 12 months, Germany, 2004 to 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Also distributed by Invokely, https://invokely.ai/en/online-shopping/germany.

Harvard

Eurostat, European Commission (2026) Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), People who bought online in the last 12 months, Germany, 2004 to 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table, via Invokely: https://invokely.ai/en/online-shopping/germany (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_people_who_bought_online_2025,
  author = {{Eurostat, European Commission}},
  title = {{Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20): People who bought online in the last 12 months, Germany, 2004 to 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/en/online-shopping/germany. Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ec\_ib20/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20): People who bought online in the last 12 months, Germany, 2004 to 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table
L2  - https://invokely.ai/en/online-shopping/germany
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/en/online-shopping/germany.
N1  - Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.
ER  -

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Questions

What is the people who bought online in the last 12 months in Germany?

Where does this figure come from?

Eurostat, European Commission. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Retrieved by Invokely on 2026-10-12.

What was the highest people who bought online in the last 12 months in Germany?

82.6% in 2020, the highest value since 2004 in this series.

People who bought online in the last 12 months elsewhere in European Union (27)

Related statistics for Germany

All statistics for Germany | Germany in figures