People who bought online in the last 12 months
Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).
A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.
Key facts
- People who bought online in the last 12 months in the European Union (27) was 73.6% in 2025, according to Eurostat, European Commission.
- Ireland had the highest people who bought online in the last 12 months of 27 EU countries in 2025, at 95.1%, and Bulgaria the lowest, at 51.2%. Source: Eurostat, European Commission.
- Published for 219 places, with figures from 2004 to 2025.
Rankings
- EU countries
- EU regions (NUTS 2)
- Autonomous communities of Spain
- Regions of France (NUTS 2)
- Regions of Italy (NUTS 2)
- Regions of Poland (NUTS 2)
- Regions of Netherlands (NUTS 2)
- Regions of Belgium (NUTS 2)
- Regions of Austria (NUTS 2)
- Regions of Portugal (NUTS 2)
- Regions of Czechia (NUTS 2)
- Regions of Hungary (NUTS 2)
EU countries by people who bought online in the last 12 months, 2025
Places with data
World, EU and euro area
Countries
- Germany
- France
- Italy
- Spain
- Poland
- Romania
- Netherlands
- Belgium
- Czechia
- Portugal
- Slovenia
- Slovakia
- Lithuania
- Greece
- Luxembourg
- Sweden
Regions and states
- Ile-de-France
- Lombardia
- Andalusia
- Catalonia
- Community of Madrid
- Rhône-Alpes
- Lazio
- Campania
- Valencian Community
- Provence-Alpes-Côte d’Azur
- Småland med öarna
- Sydsverige
- Västsverige
- Övre Norrland
- Mellersta Norrland
- Norra Mellansverige
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
Which places have the highest people who bought online in the last 12 months? Use official data and cite it.
rank_places {"indicator":"online_shopping_last_12_months_share","level":"country","within":"European Union (27)"}
GET https://invokely.ai/api/v1/rank?indicator=online_shopping_last_12_months_share&level=country&within=European%20Union%20(27)