Data / Rankings / People who bought online in the last 12 months / Regions of Italy (NUTS 2)

Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2025

Valle d’Aosta/Vallée d’Aoste had the highest people who bought online in the last 12 months of 21 regions in 2025, at 65.1%. Calabria had the lowest, at 39.4%. The median was 59.4% and the figure for Italy was 56.2%. Source: Eurostat, European Commission.

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Highest65.1Valle d’Aosta/Vallée d’Aoste
Lowest39.4Calabria
Median59.421 regions
Italy56.2History

All regions, 2025

Valle d’Aosta/Vallée d’Aoste: 65.1 %Valle d’Aosta/Vallée d’Aoste65.1Provincia Autonoma di Trento: 64.7 %Provincia Autonoma di Trento64.7Friuli-Venezia Giulia: 63.3 %Friuli-Venezia Giulia63.3Emilia-Romagna: 62.5 %Emilia-Romagna62.5Toscana: 61.8 %Toscana61.8Lombardia: 61.6 %Lombardia61.6Lazio: 61 %Lazio61Liguria: 60.7 %Liguria60.7Piemonte: 60.4 %Piemonte60.4Veneto: 60 %Veneto60Marche: 59.4 %Marche59.4Provincia Autonoma di Bolzano/Bozen: 59.3 %Provincia Autonoma di Bolzano/Boz…59.3Umbria: 56.4 %Umbria56.4Sardegna: 55.6 %Sardegna55.6Abruzzo: 52.6 %Abruzzo52.6Molise: 49.7 %Molise49.7Puglia: 48.8 %Puglia48.8Basilicata: 48.5 %Basilicata48.5Sicilia: 45.2 %Sicilia45.2Campania: 44.2 %Campania44.2Calabria: 39.4 %Calabria39.4Valle d’Aosta/Vallée d’Aoste: 65.1 %Valle d’Aosta/Vallée d’Aoste65.1Provincia Autonoma di Trento: 64.7 %Provincia Autonoma di Trento64.7Friuli-Venezia Giulia: 63.3 %Friuli-Venezia Giulia63.3Emilia-Romagna: 62.5 %Emilia-Romagna62.5Toscana: 61.8 %Toscana61.8Lombardia: 61.6 %Lombardia61.6Lazio: 61 %Lazio61Liguria: 60.7 %Liguria60.7Piemonte: 60.4 %Piemonte60.4Veneto: 60 %Veneto60Marche: 59.4 %Marche59.4Provincia Autonoma di Bolzano/Bozen: 59.3 %Provincia Autonoma di Bolzano/Bozen59.3Umbria: 56.4 %Umbria56.4Sardegna: 55.6 %Sardegna55.6Abruzzo: 52.6 %Abruzzo52.6Molise: 49.7 %Molise49.7Puglia: 48.8 %Puglia48.8Basilicata: 48.5 %Basilicata48.5Sicilia: 45.2 %Sicilia45.2Campania: 44.2 %Campania44.2Calabria: 39.4 %Calabria39.4
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2025 (%)Change on 2024
1Valle d’Aosta/Vallée d’Aoste65.1+5.4 pts
2Provincia Autonoma di Trento64.7+0.4 pts
3Friuli-Venezia Giulia63.3+2.7 pts
4Emilia-Romagna62.5+3.4 pts
5Toscana61.8-0.1 pts
6Lombardia61.6+3.6 pts
7Lazio61+1.7 pts
8Liguria60.7+1.8 pts
9Piemonte60.4+4.1 pts
10Veneto60-0.1 pts
11Marche59.4+4.6 pts
12Provincia Autonoma di Bolzano/Bozen59.3+1.3 pts
13Umbria56.4-2.5 pts
14Sardegna55.6+3.6 pts
15Abruzzo52.6-0 pts
16Molise49.7+2.1 pts
17Puglia48.8+2.2 pts
18Basilicata48.5+0.9 pts
19Sicilia45.2+5.5 pts
20Campania44.2+2.5 pts
21Calabria39.4+3.7 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/italy-regions. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/italy-regions.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/italy-regions (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_italy_nuts_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/italy-regions
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Valle d’Aosta/Vallée d’Aoste, with 65.1% in 2025, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Calabria, with 39.4% in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Italy (NUTS 2): more rankings