People who bought online in the last 12 months in Emilia-Romagna

People who bought online in the last 12 months in Emilia-Romagna was 62.5% in 2025, according to Eurostat, European Commission. That is up 3.4 pts from 2024. That is the 4th highest of 21 regions in 2025.

202562.5%

Change on 2024+3.4 pts

Rank4th of 21Regions of Italy (NUTS 2) ranked

Series high62.52025

Series low23.12012

Next release: Saturday, 17 April 2027, estimated by Invokely from past publication dates (low confidence), not announced by the publisher. Release calendar

People who bought online in the last 12 months in Emilia-Romagna, 2012 to 2025

%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12, published 2026-04-17.

All 14 values

Period	%
2025	62.5
2024	59.1
2023	58.3
2022	52.8
2021	57
2020	51.4
2019	45.5
2018	41.9
2017	39.2
2016	33
2015	30.8
2014	27.7
2013	26.1
2012	23.1

Compared with Italy and European Union (27)

Place	2025
Emilia-Romagna	62.5
Italy	56.2
European Union (27)	73.6

Rankings

Definition

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (People who bought online in the last 12 months, Emilia-Romagna, 2012 to 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), People who bought online in the last 12 months, Emilia-Romagna, 2012 to 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/en/online-shopping/emilia-romagna-ith5. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). People who bought online in the last 12 months, Emilia-Romagna, 2012 to 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/en/online-shopping/emilia-romagna-ith5.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), People who bought online in the last 12 months, Emilia-Romagna, 2012 to 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/en/online-shopping/emilia-romagna-ith5 (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_people_who_bought_online_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): People who bought online in the last 12 months, Emilia-Romagna, 2012 to 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/en/online-shopping/emilia-romagna-ith5. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): People who bought online in the last 12 months, Emilia-Romagna, 2012 to 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/en/online-shopping/emilia-romagna-ith5
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/en/online-shopping/emilia-romagna-ith5.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -

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get_value {"indicator":"online_shopping_last_12_months_share","place":"it-nuts-ith5"}
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Questions

What is the people who bought online in the last 12 months in Emilia-Romagna?

Where does this figure come from?

Eurostat, European Commission. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved by Invokely on 2026-10-12.

What was the highest people who bought online in the last 12 months in Emilia-Romagna?

62.5% in 2025, the highest value since 2012 in this series.

People who bought online in the last 12 months elsewhere in Italy

Related statistics for Emilia-Romagna

All statistics for Emilia-Romagna | Emilia-Romagna in figures