Data / Rankings / People who bought online in the last 12 months / Regions of Italy (NUTS 2)

Regions of Italy (NUTS 2) by people who bought online in the last 12 months

Provincia Autonoma di Trento had the highest people who bought online in the last 12 months of 21 regions in 2016, at 42.3%. Campania had the lowest, at 14.3%. The median was 32.5% and the figure for Italy was 29%. Source: Eurostat, European Commission.

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Highest42.3Provincia Autonoma di Trento
Lowest14.3Campania
Median32.521 regions
Italy29History

All regions, 2016

Provincia Autonoma di Trento: 42.3 %Provincia Autonoma di Trento42.3Valle d’Aosta/Vallée d’Aoste: 39.3 %Valle d’Aosta/Vallée d’Aoste39.3Lombardia: 37.6 %Lombardia37.6Veneto: 36.9 %Veneto36.9Provincia Autonoma di Bolzano/Bozen: 36.2 %Provincia Autonoma di Bolzano/Boz…36.2Friuli-Venezia Giulia: 35.7 %Friuli-Venezia Giulia35.7Toscana: 34.3 %Toscana34.3Marche: 33.2 %Marche33.2Emilia-Romagna: 33 %Emilia-Romagna33Piemonte: 32.8 %Piemonte32.8Liguria: 32.5 %Liguria32.5Sardegna: 31 %Sardegna31Lazio: 30.1 %Lazio30.1Umbria: 29.4 %Umbria29.4Abruzzo: 28.8 %Abruzzo28.8Molise: 24.3 %Molise24.3Basilicata: 21 %Basilicata21Puglia: 18.6 %Puglia18.6Sicilia: 17.5 %Sicilia17.5Calabria: 15.4 %Calabria15.4Campania: 14.3 %Campania14.3Provincia Autonoma di Trento: 42.3 %Provincia Autonoma di Trento42.3Valle d’Aosta/Vallée d’Aoste: 39.3 %Valle d’Aosta/Vallée d’Aoste39.3Lombardia: 37.6 %Lombardia37.6Veneto: 36.9 %Veneto36.9Provincia Autonoma di Bolzano/Bozen: 36.2 %Provincia Autonoma di Bolzano/Bozen36.2Friuli-Venezia Giulia: 35.7 %Friuli-Venezia Giulia35.7Toscana: 34.3 %Toscana34.3Marche: 33.2 %Marche33.2Emilia-Romagna: 33 %Emilia-Romagna33Piemonte: 32.8 %Piemonte32.8Liguria: 32.5 %Liguria32.5Sardegna: 31 %Sardegna31Lazio: 30.1 %Lazio30.1Umbria: 29.4 %Umbria29.4Abruzzo: 28.8 %Abruzzo28.8Molise: 24.3 %Molise24.3Basilicata: 21 %Basilicata21Puglia: 18.6 %Puglia18.6Sicilia: 17.5 %Sicilia17.5Calabria: 15.4 %Calabria15.4Campania: 14.3 %Campania14.3
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2016 (%)Change on 2015
1Provincia Autonoma di Trento42.3+5.1 pts
2Valle d’Aosta/Vallée d’Aoste39.3+1.5 pts
3Lombardia37.6+2.9 pts
4Veneto36.9+6.6 pts
5Provincia Autonoma di Bolzano/Bozen36.2+5 pts
6Friuli-Venezia Giulia35.7+0.6 pts
7Toscana34.3+1.9 pts
8Marche33.2+3.4 pts
9Emilia-Romagna33+2.3 pts
10Piemonte32.8+2.1 pts
11Liguria32.5-3.4 pts
12Sardegna31+0.1 pts
13Lazio30.1+4.8 pts
14Umbria29.4-1.4 pts
15Abruzzo28.8+5.5 pts
16Molise24.3+3.9 pts
17Basilicata21+0.4 pts
18Puglia18.6+3.1 pts
19Sicilia17.5+1.7 pts
20Calabria15.4-2.8 pts
21Campania14.3+1.8 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2016) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2016. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2016. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2016. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2016.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2016 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/italy-regions?period=2016 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_italy_nuts_2016,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2016}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2016. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2016
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/italy-regions?period=2016
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2016.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Provincia Autonoma di Trento, with 42.3% in 2016, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Campania, with 14.3% in 2016.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Italy (NUTS 2): more rankings