Data / Rankings / People who bought online in the last 12 months / Regions of Italy (NUTS 2)

Regions of Italy (NUTS 2) by people who bought online in the last 12 months

Provincia Autonoma di Bolzano/Bozen had the highest people who bought online in the last 12 months of 21 regions in 2014, at 33.8%. Campania had the lowest, at 9.7%. The median was 25.2% and the figure for Italy was 22.3%. Source: Eurostat, European Commission.

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Highest33.8Provincia Autonoma di Bolzano/Bozen
Lowest9.7Campania
Median25.221 regions
Italy22.3History

All regions, 2014

Provincia Autonoma di Bolzano/Bozen: 33.8 %Provincia Autonoma di Bolzano/Boz…33.8Provincia Autonoma di Trento: 33.2 %Provincia Autonoma di Trento33.2Friuli-Venezia Giulia: 30.4 %Friuli-Venezia Giulia30.4Lombardia: 29.1 %Lombardia29.1Sardegna: 27.7 %Sardegna27.7Emilia-Romagna: 27.7 %Emilia-Romagna27.7Toscana: 27.3 %Toscana27.3Liguria: 26.3 %Liguria26.3Veneto: 26.1 %Veneto26.1Piemonte: 25.8 %Piemonte25.8Marche: 25.2 %Marche25.2Valle d’Aosta/Vallée d’Aoste: 25.1 %Valle d’Aosta/Vallée d’Aoste25.1Umbria: 23.6 %Umbria23.6Lazio: 23.2 %Lazio23.2Abruzzo: 20 %Abruzzo20Molise: 18.3 %Molise18.3Puglia: 13.4 %Puglia13.4Calabria: 13.2 %Calabria13.2Basilicata: 13.1 %Basilicata13.1Sicilia: 11 %Sicilia11Campania: 9.7 %Campania9.7Provincia Autonoma di Bolzano/Bozen: 33.8 %Provincia Autonoma di Bolzano/Bozen33.8Provincia Autonoma di Trento: 33.2 %Provincia Autonoma di Trento33.2Friuli-Venezia Giulia: 30.4 %Friuli-Venezia Giulia30.4Lombardia: 29.1 %Lombardia29.1Sardegna: 27.7 %Sardegna27.7Emilia-Romagna: 27.7 %Emilia-Romagna27.7Toscana: 27.3 %Toscana27.3Liguria: 26.3 %Liguria26.3Veneto: 26.1 %Veneto26.1Piemonte: 25.8 %Piemonte25.8Marche: 25.2 %Marche25.2Valle d’Aosta/Vallée d’Aoste: 25.1 %Valle d’Aosta/Vallée d’Aoste25.1Umbria: 23.6 %Umbria23.6Lazio: 23.2 %Lazio23.2Abruzzo: 20 %Abruzzo20Molise: 18.3 %Molise18.3Puglia: 13.4 %Puglia13.4Calabria: 13.2 %Calabria13.2Basilicata: 13.1 %Basilicata13.1Sicilia: 11 %Sicilia11Campania: 9.7 %Campania9.7
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2014 (%)Change on 2013
1Provincia Autonoma di Bolzano/Bozen33.8+4.5 pts
2Provincia Autonoma di Trento33.2+3 pts
3Friuli-Venezia Giulia30.4+2 pts
4Lombardia29.1+3.1 pts
5Sardegna27.7+3.7 pts
6Emilia-Romagna27.7+1.6 pts
7Toscana27.3+3 pts
8Liguria26.3+2.9 pts
9Veneto26.1+1 pts
10Piemonte25.8+6.9 pts
11Marche25.2+3.7 pts
12Valle d’Aosta/Vallée d’Aoste25.1-2.1 pts
13Umbria23.6+3 pts
14Lazio23.2+2.8 pts
15Abruzzo20+4 pts
16Molise18.3+5.8 pts
17Puglia13.4+1.1 pts
18Calabria13.2+3.6 pts
19Basilicata13.1-1.4 pts
20Sicilia11+1.2 pts
21Campania9.7+1.5 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2014) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2014. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2014. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2014. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2014.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2014 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/italy-regions?period=2014 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_italy_nuts_2014,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2014}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2014. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2014
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/italy-regions?period=2014
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2014.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Provincia Autonoma di Bolzano/Bozen, with 33.8% in 2014, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Campania, with 9.7% in 2014.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Italy (NUTS 2): more rankings