Data / Rankings / People who bought online in the last 12 months / Regions of Portugal (NUTS 2)

Regions of Portugal (NUTS 2) by people who bought online in the last 12 months, 2025

Grande Lisboa had the highest people who bought online in the last 12 months of 9 regions in 2025, at 69.2%. Região Autónoma da Madeira had the lowest, at 50.8%. The median was 60.4% and the figure for Portugal was 60.5%. Source: Eurostat, European Commission.

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Highest69.2Grande Lisboa
Lowest50.8Região Autónoma da Madeira
Median60.49 regions
Portugal60.5History

All regions, 2025

Grande Lisboa: 69.2 %Grande Lisboa69.2Península de Setúbal: 69 %Península de Setúbal69Alentejo: 62.4 %Alentejo62.4Algarve: 61.7 %Algarve61.7Oeste e Vale do Tejo: 60.4 %Oeste e Vale do Tejo60.4Centro (PT): 59.5 %Centro (PT)59.5Região Autónoma dos Açores: 56.7 %Região Autónoma dos Açores56.7Norte: 54.8 %Norte54.8Região Autónoma da Madeira: 50.8 %Região Autónoma da Madeira50.8Grande Lisboa: 69.2 %Grande Lisboa69.2Península de Setúbal: 69 %Península de Setúbal69Alentejo: 62.4 %Alentejo62.4Algarve: 61.7 %Algarve61.7Oeste e Vale do Tejo: 60.4 %Oeste e Vale do Tejo60.4Centro (PT): 59.5 %Centro (PT)59.5Região Autónoma dos Açores: 56.7 %Região Autónoma dos Açores56.7Norte: 54.8 %Norte54.8Região Autónoma da Madeira: 50.8 %Região Autónoma da Madeira50.8
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2025 (%)Change on 2024
1Grande Lisboa69.2-0 pts
2Península de Setúbal69+1.6 pts
3Alentejo62.4+1.8 pts
4Algarve61.7+1.4 pts
5Oeste e Vale do Tejo60.4+4.8 pts
6Centro (PT)59.5+3.8 pts
7Região Autónoma dos Açores56.7+2.7 pts
8Norte54.8-0.4 pts
9Região Autónoma da Madeira50.8+1.7 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Portugal (NUTS 2) by people who bought online in the last 12 months, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Portugal (NUTS 2) by people who bought online in the last 12 months, 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/portugal-regions. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Portugal (NUTS 2) by people who bought online in the last 12 months, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/portugal-regions.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Portugal (NUTS 2) by people who bought online in the last 12 months, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/portugal-regions (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_portugal_nuts_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Portugal (NUTS 2) by people who bought online in the last 12 months, 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/portugal-regions. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Portugal (NUTS 2) by people who bought online in the last 12 months, 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/portugal-regions
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/portugal-regions.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Grande Lisboa, with 69.2% in 2025, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Região Autónoma da Madeira, with 50.8% in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Portugal (NUTS 2): more rankings