Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2025
Övre Norrland had the highest people who bought online in the last 12 months of 8 regions in 2025, at 91.4%. Mellersta Norrland had the lowest, at 83.7%. The median was 88.8% and the figure for Sweden was 88.8%. Source: Eurostat, European Commission.
All regions, 2025
Full ranking
| Rank | Regions | 2025 (%) | Change on 2024 |
|---|---|---|---|
| 1 | Övre Norrland | 91.4 | +2.2 pts |
| 2 | Västsverige | 90.1 | +1.1 pts |
| 3 | Stockholm | 88.9 | +1.5 pts |
| 4 | Småland med öarna | 88.9 | +2.9 pts |
| 5 | Sydsverige | 88.8 | -1.3 pts |
| 6 | Östra Mellansverige | 88.6 | -1.8 pts |
| 7 | Norra Mellansverige | 86.2 | +1.6 pts |
| 8 | Mellersta Norrland | 83.7 | -5.7 pts |
Other periods
About this ranking
Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).
A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.
Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.
How to cite
Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.Citation styles
APA 7
Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
MLA 9
Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions. Accessed 12 Oct. 2026.
Chicago (author-date)
Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions.
Harvard
Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/sweden-regions (Accessed: 12 October 2026).
BibTeX
@misc{eurostat_regions_of_sweden_nuts_2025,
author = {{Eurostat, European Commission}},
title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2025}},
year = {2026},
howpublished = {Data set},
url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
urldate = {2026-10-12},
note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY - DATA
AU - Eurostat, European Commission
TI - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2025
PY - 2026
DA - 2026/04/17
PB - Eurostat, European Commission
DB - Invokely
UR - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2 - https://invokely.ai/rankings/online-shopping/sweden-regions
Y2 - 2026/10/12
N1 - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions.
N1 - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER -
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
Rank Regions of Sweden by people who bought online in the last 12 months using official data, and cite the source.
rank_places {"indicator":"online_shopping_last_12_months_share","level":"region","within":"Sweden","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=online_shopping_last_12_months_share&level=region&within=Sweden&limit=10Questions
Which region has the highest people who bought online in the last 12 months?
Övre Norrland, with 91.4% in 2025, according to Eurostat, European Commission.
Which region has the lowest people who bought online in the last 12 months?
Mellersta Norrland, with 83.7% in 2025.
Where does this ranking come from?
Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.