Data / Rankings / People who bought online in the last 12 months / Regions of Sweden (NUTS 2)

Regions of Sweden (NUTS 2) by people who bought online in the last 12 months

Stockholm had the highest people who bought online in the last 12 months of 8 regions in 2014, at 79%. Småland med öarna had the lowest, at 65.6%. The median was 72.2% and the figure for Sweden was 74.8%. Source: Eurostat, European Commission.

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Highest79Stockholm
Lowest65.6Småland med öarna
Median72.28 regions
Sweden74.8History

All regions, 2014

Stockholm: 79 %Stockholm79Västsverige: 78.6 %Västsverige78.6Östra Mellansverige: 78.2 %Östra Mellansverige78.2Övre Norrland: 72.2 %Övre Norrland72.2Norra Mellansverige: 72.2 %Norra Mellansverige72.2Sydsverige: 70.5 %Sydsverige70.5Mellersta Norrland: 65.8 %Mellersta Norrland65.8Småland med öarna: 65.6 %Småland med öarna65.6Stockholm: 79 %Stockholm79Västsverige: 78.6 %Västsverige78.6Östra Mellansverige: 78.2 %Östra Mellansverige78.2Övre Norrland: 72.2 %Övre Norrland72.2Norra Mellansverige: 72.2 %Norra Mellansverige72.2Sydsverige: 70.5 %Sydsverige70.5Mellersta Norrland: 65.8 %Mellersta Norrland65.8Småland med öarna: 65.6 %Småland med öarna65.6
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2014 (%)Change on 2013
1Stockholm79+2 pts
2Västsverige78.6+9.5 pts
3Östra Mellansverige78.2-1.3 pts
4Övre Norrland72.2+0.3 pts
5Norra Mellansverige72.2+4.2 pts
6Sydsverige70.5+2.4 pts
7Mellersta Norrland65.8-3.4 pts
8Småland med öarna65.6-5.2 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2014) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2014. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2014. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2014. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2014.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2014 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/sweden-regions?period=2014 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_sweden_nuts_2014,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2014}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2014. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2014
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/sweden-regions?period=2014
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2014.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Stockholm, with 79% in 2014, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Småland med öarna, with 65.6% in 2014.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Sweden (NUTS 2): more rankings