Regions of Sweden (NUTS 2) by people who bought online in the last 12 months

Sydsverige had the highest people who bought online in the last 12 months of 8 regions in 2022, at 88.3%. Mellersta Norrland had the lowest, at 75.8%. The median was 85.6% and the figure for Sweden was 86%. Source: Eurostat, European Commission.

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Highest88.3Sydsverige
Median85.68 regions
Sweden86History

All regions, 2022

Sydsverige: 88.3 %Sydsverige88.3Stockholm: 87.3 %Stockholm87.3Västsverige: 86.6 %Västsverige86.6Östra Mellansverige: 86.2 %Östra Mellansverige86.2Norra Mellansverige: 84.9 %Norra Mellansverige84.9Övre Norrland: 83.7 %Övre Norrland83.7Småland med öarna: 83.1 %Småland med öarna83.1Mellersta Norrland: 75.8 %Mellersta Norrland75.8Sydsverige: 88.3 %Sydsverige88.3Stockholm: 87.3 %Stockholm87.3Västsverige: 86.6 %Västsverige86.6Östra Mellansverige: 86.2 %Östra Mellansverige86.2Norra Mellansverige: 84.9 %Norra Mellansverige84.9Övre Norrland: 83.7 %Övre Norrland83.7Småland med öarna: 83.1 %Småland med öarna83.1Mellersta Norrland: 75.8 %Mellersta Norrland75.8
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2022 (%)Change on 2021
1Sydsverige88.3+1.8 pts
2Stockholm87.3-1.1 pts
3Västsverige86.6-0.6 pts
4Östra Mellansverige86.2-1 pts
5Norra Mellansverige84.9+1 pts
6Övre Norrland83.7+2.6 pts
7Småland med öarna83.1-2.6 pts
8Mellersta Norrland75.8-13.3 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2022) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2022. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2022. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2022. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2022.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2022 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/sweden-regions?period=2022 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_sweden_nuts_2022,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2022}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2022. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Sweden (NUTS 2) by people who bought online in the last 12 months, 2022
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/sweden-regions?period=2022
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/sweden-regions?period=2022.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  - 
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Questions

Which region has the highest people who bought online in the last 12 months?

Sydsverige, with 88.3% in 2022, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Mellersta Norrland, with 75.8% in 2022.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Sweden (NUTS 2): more rankings