Data / Rankings / People who bought online in the last 12 months / Regions of Netherlands (NUTS 2)

Regions of Netherlands (NUTS 2) by people who bought online in the last 12 months, 2025

Flevoland had the highest people who bought online in the last 12 months of 12 regions in 2025, at 96.2%. Limburg (NL) had the lowest, at 92.1%. The median was 94.5% and the figure for the Netherlands was 94.2%. Source: Eurostat, European Commission.

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Highest96.2Flevoland
Lowest92.1Limburg (NL)
Median94.512 regions
Netherlands94.2History

All regions, 2025

Flevoland: 96.2 %Flevoland96.2Zeeland: 95.7 %Zeeland95.7Groningen: 95.1 %Groningen95.1Gelderland: 94.7 %Gelderland94.7Drenthe: 94.6 %Drenthe94.6Noord-Holland: 94.6 %Noord-Holland94.6Zuid-Holland: 94.5 %Zuid-Holland94.5Utrecht: 94.4 %Utrecht94.4Noord-Brabant: 93.9 %Noord-Brabant93.9Friesland (NL): 93.4 %Friesland (NL)93.4Overijssel: 92.2 %Overijssel92.2Limburg (NL): 92.1 %Limburg (NL)92.1Flevoland: 96.2 %Flevoland96.2Zeeland: 95.7 %Zeeland95.7Groningen: 95.1 %Groningen95.1Gelderland: 94.7 %Gelderland94.7Drenthe: 94.6 %Drenthe94.6Noord-Holland: 94.6 %Noord-Holland94.6Zuid-Holland: 94.5 %Zuid-Holland94.5Utrecht: 94.4 %Utrecht94.4Noord-Brabant: 93.9 %Noord-Brabant93.9Friesland (NL): 93.4 %Friesland (NL)93.4Overijssel: 92.2 %Overijssel92.2Limburg (NL): 92.1 %Limburg (NL)92.1
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2025 (%)Change on 2024
1Flevoland96.2+2.5 pts
2Zeeland95.7+1.9 pts
3Groningen95.1+1.7 pts
4Gelderland94.7+1.8 pts
5Drenthe94.6+3 pts
5Noord-Holland94.6+0.1 pts
7Zuid-Holland94.5-0.2 pts
8Utrecht94.4-1.9 pts
9Noord-Brabant93.9-0.2 pts
10Friesland (NL)93.4-0.3 pts
11Overijssel92.2-1.1 pts
12Limburg (NL)92.1-0.7 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Netherlands (NUTS 2) by people who bought online in the last 12 months, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Netherlands (NUTS 2) by people who bought online in the last 12 months, 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/netherlands-regions. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Netherlands (NUTS 2) by people who bought online in the last 12 months, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/netherlands-regions.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Netherlands (NUTS 2) by people who bought online in the last 12 months, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/netherlands-regions (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_netherlands_nuts_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Netherlands (NUTS 2) by people who bought online in the last 12 months, 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/netherlands-regions. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Netherlands (NUTS 2) by people who bought online in the last 12 months, 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/netherlands-regions
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/netherlands-regions.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Flevoland, with 96.2% in 2025, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Limburg (NL), with 92.1% in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Netherlands (NUTS 2): more rankings