Autonomous communities of Spain by people who bought online in the last 12 months, 2025

Catalonia had the highest people who bought online in the last 12 months of 19 autonomous communities in 2025, at 76.6%. Ceuta had the lowest, at 58.4%. The median was 69.5% and the figure for Spain was 70.8%. Source: Eurostat, European Commission.

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Highest76.6Catalonia
Lowest58.4Ceuta
Median69.519 autonomous communities
Spain70.8History

Map of autonomous communities, 2025

Andalusia: 69.5 %Aragon: 72 %Asturias: 64.2 %Balearic Islands: 74.9 %Canary Islands: 60.2 %Cantabria: 70.4 %Castile and León: 64.3 %Castilla-La Mancha: 68 %Catalonia: 76.6 %Valencian Community: 70.5 %Extremadura: 68.9 %Galicia: 66.9 %Community of Madrid: 75.1 %Region of Murcia: 65 %Navarre: 72.1 %Basque Country: 71.7 %La Rioja: 71.3 %Ceuta: 58.4 %Melilla: 67 %
  • Under 65
  • 65 to 68
  • 68 to 70
  • 70 to 72
  • 72 and over
%, 2025. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Boundaries: Natural Earth (public domain).

All autonomous communities, 2025

Catalonia: 76.6 %Catalonia76.6Community of Madrid: 75.1 %Community of Madrid75.1Balearic Islands: 74.9 %Balearic Islands74.9Navarre: 72.1 %Navarre72.1Aragon: 72 %Aragon72Basque Country: 71.7 %Basque Country71.7La Rioja: 71.3 %La Rioja71.3Valencian Community: 70.5 %Valencian Community70.5Cantabria: 70.4 %Cantabria70.4Andalusia: 69.5 %Andalusia69.5Extremadura: 68.9 %Extremadura68.9Castilla-La Mancha: 68 %Castilla-La Mancha68Melilla: 67 %Melilla67Galicia: 66.9 %Galicia66.9Region of Murcia: 65 %Region of Murcia65Castile and León: 64.3 %Castile and León64.3Asturias: 64.2 %Asturias64.2Canary Islands: 60.2 %Canary Islands60.2Ceuta: 58.4 %Ceuta58.4Catalonia: 76.6 %Catalonia76.6Community of Madrid: 75.1 %Community of Madrid75.1Balearic Islands: 74.9 %Balearic Islands74.9Navarre: 72.1 %Navarre72.1Aragon: 72 %Aragon72Basque Country: 71.7 %Basque Country71.7La Rioja: 71.3 %La Rioja71.3Valencian Community: 70.5 %Valencian Community70.5Cantabria: 70.4 %Cantabria70.4Andalusia: 69.5 %Andalusia69.5Extremadura: 68.9 %Extremadura68.9Castilla-La Mancha: 68 %Castilla-La Mancha68Melilla: 67 %Melilla67Galicia: 66.9 %Galicia66.9Region of Murcia: 65 %Region of Murcia65Castile and León: 64.3 %Castile and León64.3Asturias: 64.2 %Asturias64.2Canary Islands: 60.2 %Canary Islands60.2Ceuta: 58.4 %Ceuta58.4
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankAutonomous communities2025 (%)Change on 2024
1Catalonia76.6+2.6 pts
2Community of Madrid75.1+1 pts
3Balearic Islands74.9+3.8 pts
4Navarre72.1+3.4 pts
5Aragon72+1 pts
6Basque Country71.7+2.6 pts
7La Rioja71.3+4.5 pts
8Valencian Community70.5+4.2 pts
9Cantabria70.4+1.6 pts
10Andalusia69.5+0.7 pts
11Extremadura68.9+2.8 pts
12Castilla-La Mancha68+2.4 pts
13Melilla67+0.3 pts
14Galicia66.9+1.4 pts
15Region of Murcia65-0.9 pts
16Castile and León64.3+1.7 pts
17Asturias64.2+2 pts
18Canary Islands60.2-0.1 pts
19Ceuta58.4+4.4 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the autonomous communities are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Autonomous communities of Spain by people who bought online in the last 12 months, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/spain-regions. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Autonomous communities of Spain by people who bought online in the last 12 months, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/spain-regions.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/spain-regions (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_autonomous_communities_of_spain_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/spain-regions
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  - 
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Questions

Which autonomous community has the highest people who bought online in the last 12 months?

Catalonia, with 76.6% in 2025, according to Eurostat, European Commission.

Which autonomous community has the lowest people who bought online in the last 12 months?

Ceuta, with 58.4% in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Autonomous communities of Spain: more rankings