Data / Rankings / People who bought online in the last 12 months / Autonomous communities of Spain

Autonomous communities of Spain by people who bought online in the last 12 months

Community of Madrid had the highest people who bought online in the last 12 months of 19 autonomous communities in 2019, at 68.2%. Melilla had the lowest, at 30.7%. The median was 55.8% and the figure for Spain was 58%. Source: Eurostat, European Commission.

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Highest68.2Community of Madrid
Lowest30.7Melilla
Median55.819 autonomous communities
Spain58History

Map of autonomous communities, 2019

Andalusia: 53.4 %Aragon: 61.1 %Asturias: 54.8 %Balearic Islands: 64.1 %Canary Islands: 48.4 %Cantabria: 57.6 %Castile and León: 53.3 %Castilla-La Mancha: 52.2 %Catalonia: 62.7 %Valencian Community: 58.1 %Extremadura: 52.8 %Galicia: 50 %Community of Madrid: 68.2 %Region of Murcia: 51.6 %Navarre: 64.7 %Basque Country: 61.7 %La Rioja: 55.8 %Ceuta: 61.5 %Melilla: 30.7 %
  • Under 52
  • 52 to 54
  • 54 to 58
  • 58 to 62
  • 62 and over
%, 2019. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Boundaries: Natural Earth (public domain).

All autonomous communities, 2019

Community of Madrid: 68.2 %Community of Madrid68.2Navarre: 64.7 %Navarre64.7Balearic Islands: 64.1 %Balearic Islands64.1Catalonia: 62.7 %Catalonia62.7Basque Country: 61.7 %Basque Country61.7Ceuta: 61.5 %Ceuta61.5Aragon: 61.1 %Aragon61.1Valencian Community: 58.1 %Valencian Community58.1Cantabria: 57.6 %Cantabria57.6La Rioja: 55.8 %La Rioja55.8Asturias: 54.8 %Asturias54.8Andalusia: 53.4 %Andalusia53.4Castile and León: 53.3 %Castile and León53.3Extremadura: 52.8 %Extremadura52.8Castilla-La Mancha: 52.2 %Castilla-La Mancha52.2Region of Murcia: 51.6 %Region of Murcia51.6Galicia: 50 %Galicia50Canary Islands: 48.4 %Canary Islands48.4Melilla: 30.7 %Melilla30.7Community of Madrid: 68.2 %Community of Madrid68.2Navarre: 64.7 %Navarre64.7Balearic Islands: 64.1 %Balearic Islands64.1Catalonia: 62.7 %Catalonia62.7Basque Country: 61.7 %Basque Country61.7Ceuta: 61.5 %Ceuta61.5Aragon: 61.1 %Aragon61.1Valencian Community: 58.1 %Valencian Community58.1Cantabria: 57.6 %Cantabria57.6La Rioja: 55.8 %La Rioja55.8Asturias: 54.8 %Asturias54.8Andalusia: 53.4 %Andalusia53.4Castile and León: 53.3 %Castile and León53.3Extremadura: 52.8 %Extremadura52.8Castilla-La Mancha: 52.2 %Castilla-La Mancha52.2Region of Murcia: 51.6 %Region of Murcia51.6Galicia: 50 %Galicia50Canary Islands: 48.4 %Canary Islands48.4Melilla: 30.7 %Melilla30.7
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankAutonomous communities2019 (%)Change on 2018
1Community of Madrid68.2+5.7 pts
2Navarre64.7+3.5 pts
3Balearic Islands64.1+7.8 pts
4Catalonia62.7+4.7 pts
5Basque Country61.7+4.1 pts
6Ceuta Low reliability61.5+26 pts
7Aragon61.1+4 pts
8Valencian Community58.1+4.7 pts
9Cantabria57.6+1.4 pts
10La Rioja55.8+1.2 pts
11Asturias54.8+4.4 pts
12Andalusia53.4+4.8 pts
13Castile and León53.3+1.7 pts
14Extremadura52.8+6.6 pts
15Castilla-La Mancha52.2+4.8 pts
16Region of Murcia51.6+4 pts
17Galicia50+3.3 pts
18Canary Islands48.4+6.6 pts
19Melilla30.7-18 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the autonomous communities are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Autonomous communities of Spain by people who bought online in the last 12 months, 2019) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2019. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2019. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Autonomous communities of Spain by people who bought online in the last 12 months, 2019. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2019.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2019 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/spain-regions?period=2019 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_autonomous_communities_of_spain_2019,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2019}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2019. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2019
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/spain-regions?period=2019
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2019.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which autonomous community has the highest people who bought online in the last 12 months?

Community of Madrid, with 68.2% in 2019, according to Eurostat, European Commission.

Which autonomous community has the lowest people who bought online in the last 12 months?

Melilla, with 30.7% in 2019.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Autonomous communities of Spain: more rankings