Data / Rankings / People who bought online in the last 12 months / Autonomous communities of Spain

Autonomous communities of Spain by people who bought online in the last 12 months

Community of Madrid had the highest people who bought online in the last 12 months of 19 autonomous communities in 2021, at 72.6%. Canary Islands had the lowest, at 52.6%. The median was 66.6% and the figure for Spain was 66.6%. Source: Eurostat, European Commission.

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Highest72.6Community of Madrid
Lowest52.6Canary Islands
Median66.619 autonomous communities
Spain66.6History

Map of autonomous communities, 2021

Andalusia: 63.5 %Aragon: 67.5 %Asturias: 64.9 %Balearic Islands: 69.1 %Canary Islands: 52.6 %Cantabria: 67 %Castile and León: 67.1 %Castilla-La Mancha: 62.6 %Catalonia: 71.5 %Valencian Community: 67.2 %Extremadura: 62.3 %Galicia: 64.4 %Community of Madrid: 72.6 %Region of Murcia: 62.1 %Navarre: 67.1 %Basque Country: 67.8 %La Rioja: 64.2 %Ceuta: 56.9 %Melilla: 66.6 %
  • Under 62
  • 62 to 64
  • 64 to 67
  • 67 to 68
  • 68 and over
%, 2021. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Boundaries: Natural Earth (public domain).

All autonomous communities, 2021

Community of Madrid: 72.6 %Community of Madrid72.6Catalonia: 71.5 %Catalonia71.5Balearic Islands: 69.1 %Balearic Islands69.1Basque Country: 67.8 %Basque Country67.8Aragon: 67.5 %Aragon67.5Valencian Community: 67.2 %Valencian Community67.2Castile and León: 67.1 %Castile and León67.1Navarre: 67.1 %Navarre67.1Cantabria: 67 %Cantabria67Melilla: 66.6 %Melilla66.6Asturias: 64.9 %Asturias64.9Galicia: 64.4 %Galicia64.4La Rioja: 64.2 %La Rioja64.2Andalusia: 63.5 %Andalusia63.5Castilla-La Mancha: 62.6 %Castilla-La Mancha62.6Extremadura: 62.3 %Extremadura62.3Region of Murcia: 62.1 %Region of Murcia62.1Ceuta: 56.9 %Ceuta56.9Canary Islands: 52.6 %Canary Islands52.6Community of Madrid: 72.6 %Community of Madrid72.6Catalonia: 71.5 %Catalonia71.5Balearic Islands: 69.1 %Balearic Islands69.1Basque Country: 67.8 %Basque Country67.8Aragon: 67.5 %Aragon67.5Valencian Community: 67.2 %Valencian Community67.2Castile and León: 67.1 %Castile and León67.1Navarre: 67.1 %Navarre67.1Cantabria: 67 %Cantabria67Melilla: 66.6 %Melilla66.6Asturias: 64.9 %Asturias64.9Galicia: 64.4 %Galicia64.4La Rioja: 64.2 %La Rioja64.2Andalusia: 63.5 %Andalusia63.5Castilla-La Mancha: 62.6 %Castilla-La Mancha62.6Extremadura: 62.3 %Extremadura62.3Region of Murcia: 62.1 %Region of Murcia62.1Ceuta: 56.9 %Ceuta56.9Canary Islands: 52.6 %Canary Islands52.6
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankAutonomous communities2021 (%)Change on 2020
1Community of Madrid72.6+1.5 pts
2Catalonia71.5+2.3 pts
3Balearic Islands69.1+0.3 pts
4Basque Country67.8+3.9 pts
5Aragon67.5+6.5 pts
6Valencian Community67.2+5.7 pts
7Castile and León67.1+6.8 pts
8Navarre67.1-0.4 pts
9Cantabria67+7.9 pts
10Melilla66.6+11.9 pts
11Asturias64.9+4.1 pts
12Galicia64.4+9 pts
13La Rioja64.2+4.6 pts
14Andalusia63.5+5.6 pts
15Castilla-La Mancha62.6+2.3 pts
16Extremadura62.3+1.5 pts
17Region of Murcia62.1+4.6 pts
18Ceuta56.9+0.9 pts
19Canary Islands52.6+2 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the autonomous communities are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Autonomous communities of Spain by people who bought online in the last 12 months, 2021) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2021. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2021. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Autonomous communities of Spain by people who bought online in the last 12 months, 2021. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2021.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2021 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/spain-regions?period=2021 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_autonomous_communities_of_spain_2021,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2021}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2021. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2021
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/spain-regions?period=2021
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2021.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which autonomous community has the highest people who bought online in the last 12 months?

Community of Madrid, with 72.6% in 2021, according to Eurostat, European Commission.

Which autonomous community has the lowest people who bought online in the last 12 months?

Canary Islands, with 52.6% in 2021.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Autonomous communities of Spain: more rankings