Data / Rankings / People who bought online in the last 12 months / Autonomous communities of Spain

Autonomous communities of Spain by people who bought online in the last 12 months

Navarre had the highest people who bought online in the last 12 months of 19 autonomous communities in 2017, at 59.3%. Canary Islands had the lowest, at 40.7%. The median was 51.1% and the figure for Spain was 49.9%. Source: Eurostat, European Commission.

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Highest59.3Navarre
Lowest40.7Canary Islands
Median51.119 autonomous communities
Spain49.9History

Map of autonomous communities, 2017

Andalusia: 44.7 %Aragon: 55.7 %Asturias: 51.1 %Balearic Islands: 57.3 %Canary Islands: 40.7 %Cantabria: 56 %Castile and León: 46.1 %Castilla-La Mancha: 46.6 %Catalonia: 54.5 %Valencian Community: 48 %Extremadura: 42.1 %Galicia: 41.9 %Community of Madrid: 59.1 %Region of Murcia: 43.1 %Navarre: 59.3 %Basque Country: 52.8 %La Rioja: 49.6 %Ceuta: 52 %Melilla: 51.1 %
  • Under 44
  • 44 to 48
  • 48 to 52
  • 52 to 56
  • 56 and over
%, 2017. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Boundaries: Natural Earth (public domain).

All autonomous communities, 2017

Navarre: 59.3 %Navarre59.3Community of Madrid: 59.1 %Community of Madrid59.1Balearic Islands: 57.3 %Balearic Islands57.3Cantabria: 56 %Cantabria56Aragon: 55.7 %Aragon55.7Catalonia: 54.5 %Catalonia54.5Basque Country: 52.8 %Basque Country52.8Ceuta: 52 %Ceuta52Asturias: 51.1 %Asturias51.1Melilla: 51.1 %Melilla51.1La Rioja: 49.6 %La Rioja49.6Valencian Community: 48 %Valencian Community48Castilla-La Mancha: 46.6 %Castilla-La Mancha46.6Castile and León: 46.1 %Castile and León46.1Andalusia: 44.7 %Andalusia44.7Region of Murcia: 43.1 %Region of Murcia43.1Extremadura: 42.1 %Extremadura42.1Galicia: 41.9 %Galicia41.9Canary Islands: 40.7 %Canary Islands40.7Navarre: 59.3 %Navarre59.3Community of Madrid: 59.1 %Community of Madrid59.1Balearic Islands: 57.3 %Balearic Islands57.3Cantabria: 56 %Cantabria56Aragon: 55.7 %Aragon55.7Catalonia: 54.5 %Catalonia54.5Basque Country: 52.8 %Basque Country52.8Ceuta: 52 %Ceuta52Asturias: 51.1 %Asturias51.1Melilla: 51.1 %Melilla51.1La Rioja: 49.6 %La Rioja49.6Valencian Community: 48 %Valencian Community48Castilla-La Mancha: 46.6 %Castilla-La Mancha46.6Castile and León: 46.1 %Castile and León46.1Andalusia: 44.7 %Andalusia44.7Region of Murcia: 43.1 %Region of Murcia43.1Extremadura: 42.1 %Extremadura42.1Galicia: 41.9 %Galicia41.9Canary Islands: 40.7 %Canary Islands40.7
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankAutonomous communities2017 (%)Change on 2016
1Navarre59.3+7.4 pts
2Community of Madrid59.1+5.4 pts
3Balearic Islands57.3+5.5 pts
4Cantabria56+15.2 pts
5Aragon55.7+9.1 pts
6Catalonia54.5+3.9 pts
7Basque Country52.8+1.1 pts
8Ceuta52+8.9 pts
9Asturias51.1+7.2 pts
10Melilla51.1+19.1 pts
11La Rioja49.6+8.3 pts
12Valencian Community48+6.4 pts
13Castilla-La Mancha46.6+5.4 pts
14Castile and León46.1+6.4 pts
15Andalusia44.7+8.1 pts
16Region of Murcia43.1+7.8 pts
17Extremadura42.1+5 pts
18Galicia41.9+3.6 pts
19Canary Islands40.7+7.7 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the autonomous communities are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Autonomous communities of Spain by people who bought online in the last 12 months, 2017) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2017. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2017. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Autonomous communities of Spain by people who bought online in the last 12 months, 2017. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2017.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2017 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/spain-regions?period=2017 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_autonomous_communities_of_spain_2017,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2017}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2017. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2017
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/spain-regions?period=2017
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2017.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which autonomous community has the highest people who bought online in the last 12 months?

Navarre, with 59.3% in 2017, according to Eurostat, European Commission.

Which autonomous community has the lowest people who bought online in the last 12 months?

Canary Islands, with 40.7% in 2017.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Autonomous communities of Spain: more rankings