Autonomous communities of Spain by people who bought online in the last 12 months

Catalonia had the highest people who bought online in the last 12 months of 19 autonomous communities in 2023, at 74.9%. Ceuta had the lowest, at 49.1%. The median was 65.2% and the figure for Spain was 68.9%. Source: Eurostat, European Commission.

Highest74.9Catalonia

Lowest49.1Ceuta

Median65.219 autonomous communities

Spain68.9History

Map of autonomous communities, 2023

Under 63
63 to 65
65 to 67
67 to 69
69 and over

%, 2023. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Boundaries: Natural Earth (public domain).

All autonomous communities, 2023

%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

Rank	Autonomous communities	2023 (%)	Change on 2022
1	Catalonia	74.9	+2.4 pts
2	Community of Madrid	74.4	-0.2 pts
3	Balearic Islands	71	+2.1 pts
4	Navarre	69.4	-1.6 pts
5	Valencian Community	69.2	+1.9 pts
6	Basque Country	68.9	-0.6 pts
7	Andalusia	67.8	+1.3 pts
8	Galicia	67.1	+3.9 pts
9	Cantabria	66.2	+0.6 pts
10	Region of Murcia	65.2	+1 pts
11	Aragon	65	-3.4 pts
12	Castile and León	65	-1.8 pts
13	Extremadura	64.9	-0 pts
14	Melilla	64.8	-18.9 pts
15	Asturias	63	+0.6 pts
16	Castilla-La Mancha	62.8	-1.3 pts
17	La Rioja	61.7	-3.8 pts
18	Canary Islands	57.7	+3.6 pts
19	Ceuta	49.1	+6.4 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the autonomous communities are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Autonomous communities of Spain by people who bought online in the last 12 months, 2023) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2023. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2023. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Autonomous communities of Spain by people who bought online in the last 12 months, 2023. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2023.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2023 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/spain-regions?period=2023 (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_autonomous_communities_of_spain_2023,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2023}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2023. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2023
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/spain-regions?period=2023
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2023.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -

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Rank Autonomous communities of Spain by people who bought online in the last 12 months using official data, and cite the source.

rank_places {"indicator":"online_shopping_last_12_months_share","level":"region","within":"Spain","limit":10}
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Questions

Which autonomous community has the highest people who bought online in the last 12 months?

Catalonia, with 74.9% in 2023, according to Eurostat, European Commission.

Which autonomous community has the lowest people who bought online in the last 12 months?

Ceuta, with 49.1% in 2023.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.