Data / Rankings / People who bought online in the last 12 months / Autonomous communities of Spain

Autonomous communities of Spain by people who bought online in the last 12 months

Catalonia had the highest people who bought online in the last 12 months of 19 autonomous communities in 2024, at 74%. Ceuta had the lowest, at 54%. The median was 66.7% and the figure for Spain was 68.9%. Source: Eurostat, European Commission.

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Highest74Catalonia
Lowest54Ceuta
Median66.719 autonomous communities
Spain68.9History

Map of autonomous communities, 2024

Andalusia: 68.9 %Aragon: 71 %Asturias: 62.2 %Balearic Islands: 71.1 %Canary Islands: 60.3 %Cantabria: 68.8 %Castile and León: 62.6 %Castilla-La Mancha: 65.6 %Catalonia: 74 %Valencian Community: 66.3 %Extremadura: 66.1 %Galicia: 65.5 %Community of Madrid: 74 %Region of Murcia: 65.9 %Navarre: 68.7 %Basque Country: 69.1 %La Rioja: 66.8 %Ceuta: 54 %Melilla: 66.7 %
  • Under 64
  • 64 to 66
  • 66 to 68
  • 68 to 70
  • 70 and over
%, 2024. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Boundaries: Natural Earth (public domain).

All autonomous communities, 2024

Catalonia: 74 %Catalonia74Community of Madrid: 74 %Community of Madrid74Balearic Islands: 71.1 %Balearic Islands71.1Aragon: 71 %Aragon71Basque Country: 69.1 %Basque Country69.1Andalusia: 68.9 %Andalusia68.9Cantabria: 68.8 %Cantabria68.8Navarre: 68.7 %Navarre68.7La Rioja: 66.8 %La Rioja66.8Melilla: 66.7 %Melilla66.7Valencian Community: 66.3 %Valencian Community66.3Extremadura: 66.1 %Extremadura66.1Region of Murcia: 65.9 %Region of Murcia65.9Castilla-La Mancha: 65.6 %Castilla-La Mancha65.6Galicia: 65.5 %Galicia65.5Castile and León: 62.6 %Castile and León62.6Asturias: 62.2 %Asturias62.2Canary Islands: 60.3 %Canary Islands60.3Ceuta: 54 %Ceuta54Catalonia: 74 %Catalonia74Community of Madrid: 74 %Community of Madrid74Balearic Islands: 71.1 %Balearic Islands71.1Aragon: 71 %Aragon71Basque Country: 69.1 %Basque Country69.1Andalusia: 68.9 %Andalusia68.9Cantabria: 68.8 %Cantabria68.8Navarre: 68.7 %Navarre68.7La Rioja: 66.8 %La Rioja66.8Melilla: 66.7 %Melilla66.7Valencian Community: 66.3 %Valencian Community66.3Extremadura: 66.1 %Extremadura66.1Region of Murcia: 65.9 %Region of Murcia65.9Castilla-La Mancha: 65.6 %Castilla-La Mancha65.6Galicia: 65.5 %Galicia65.5Castile and León: 62.6 %Castile and León62.6Asturias: 62.2 %Asturias62.2Canary Islands: 60.3 %Canary Islands60.3Ceuta: 54 %Ceuta54
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankAutonomous communities2024 (%)Change on 2023
1Catalonia74-0.9 pts
1Community of Madrid74-0.3 pts
3Balearic Islands71.1+0.1 pts
4Aragon71+6 pts
5Basque Country69.1+0.2 pts
6Andalusia68.9+1.1 pts
7Cantabria68.8+2.6 pts
8Navarre68.7-0.7 pts
9La Rioja66.8+5.1 pts
10Melilla Low reliability66.7+1.9 pts
11Valencian Community66.3-2.9 pts
12Extremadura66.1+1.2 pts
13Region of Murcia65.9+0.7 pts
14Castilla-La Mancha65.6+2.8 pts
15Galicia65.5-1.5 pts
16Castile and León62.6-2.4 pts
17Asturias62.2-0.8 pts
18Canary Islands60.3+2.6 pts
19Ceuta Low reliability54+4.9 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the autonomous communities are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Autonomous communities of Spain by people who bought online in the last 12 months, 2024) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2024. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2024. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Autonomous communities of Spain by people who bought online in the last 12 months, 2024. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2024.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Autonomous communities of Spain by people who bought online in the last 12 months, 2024 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/spain-regions?period=2024 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_autonomous_communities_of_spain_2024,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2024}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2024. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Autonomous communities of Spain by people who bought online in the last 12 months, 2024
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/spain-regions?period=2024
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/spain-regions?period=2024.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which autonomous community has the highest people who bought online in the last 12 months?

Catalonia, with 74% in 2024, according to Eurostat, European Commission.

Which autonomous community has the lowest people who bought online in the last 12 months?

Ceuta, with 54% in 2024.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Autonomous communities of Spain: more rankings