Data / Rankings / People who bought online in the last 12 months / Regions of Italy (NUTS 2)

Regions of Italy (NUTS 2) by people who bought online in the last 12 months

Provincia Autonoma di Trento had the highest people who bought online in the last 12 months of 21 regions in 2020, at 54.7%. Campania had the lowest, at 30.2%. The median was 47.5% and the figure for Italy was 43.9%. Source: Eurostat, European Commission.

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Highest54.7Provincia Autonoma di Trento
Lowest30.2Campania
Median47.521 regions
Italy43.9History

All regions, 2020

Provincia Autonoma di Trento: 54.7 %Provincia Autonoma di Trento54.7Valle d’Aosta/Vallée d’Aoste: 51.5 %Valle d’Aosta/Vallée d’Aoste51.5Emilia-Romagna: 51.4 %Emilia-Romagna51.4Friuli-Venezia Giulia: 51.2 %Friuli-Venezia Giulia51.2Liguria: 50.2 %Liguria50.2Lombardia: 49.7 %Lombardia49.7Veneto: 49.3 %Veneto49.3Toscana: 48.7 %Toscana48.7Lazio: 48.1 %Lazio48.1Provincia Autonoma di Bolzano/Bozen: 48.1 %Provincia Autonoma di Bolzano/Boz…48.1Piemonte: 47.5 %Piemonte47.5Umbria: 45.8 %Umbria45.8Sardegna: 43.7 %Sardegna43.7Marche: 43.5 %Marche43.5Abruzzo: 40.2 %Abruzzo40.2Molise: 39.6 %Molise39.6Basilicata: 37.5 %Basilicata37.5Puglia: 36 %Puglia36Sicilia: 32.9 %Sicilia32.9Calabria: 31.6 %Calabria31.6Campania: 30.2 %Campania30.2Provincia Autonoma di Trento: 54.7 %Provincia Autonoma di Trento54.7Valle d’Aosta/Vallée d’Aoste: 51.5 %Valle d’Aosta/Vallée d’Aoste51.5Emilia-Romagna: 51.4 %Emilia-Romagna51.4Friuli-Venezia Giulia: 51.2 %Friuli-Venezia Giulia51.2Liguria: 50.2 %Liguria50.2Lombardia: 49.7 %Lombardia49.7Veneto: 49.3 %Veneto49.3Toscana: 48.7 %Toscana48.7Lazio: 48.1 %Lazio48.1Provincia Autonoma di Bolzano/Bozen: 48.1 %Provincia Autonoma di Bolzano/Bozen48.1Piemonte: 47.5 %Piemonte47.5Umbria: 45.8 %Umbria45.8Sardegna: 43.7 %Sardegna43.7Marche: 43.5 %Marche43.5Abruzzo: 40.2 %Abruzzo40.2Molise: 39.6 %Molise39.6Basilicata: 37.5 %Basilicata37.5Puglia: 36 %Puglia36Sicilia: 32.9 %Sicilia32.9Calabria: 31.6 %Calabria31.6Campania: 30.2 %Campania30.2
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2020 (%)Change on 2019
1Provincia Autonoma di Trento54.7+5.5 pts
2Valle d’Aosta/Vallée d’Aoste51.5+4.1 pts
3Emilia-Romagna51.4+5.9 pts
4Friuli-Venezia Giulia51.2+5.2 pts
5Liguria50.2+8.3 pts
6Lombardia49.7+2.4 pts
7Veneto49.3+8.6 pts
8Toscana48.7+3.4 pts
9Lazio48.1+8.2 pts
9Provincia Autonoma di Bolzano/Bozen48.1+3.9 pts
11Piemonte47.5+5 pts
12Umbria45.8+8 pts
13Sardegna43.7+5.2 pts
14Marche43.5+4.8 pts
15Abruzzo40.2+2.3 pts
16Molise39.6+4.4 pts
17Basilicata37.5+5.3 pts
18Puglia36+7.2 pts
19Sicilia32.9+7.2 pts
20Calabria31.6+3 pts
21Campania30.2+6.3 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2020) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2020. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2020. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2020. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2020.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2020 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/italy-regions?period=2020 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_italy_nuts_2020,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2020}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2020. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Italy (NUTS 2) by people who bought online in the last 12 months, 2020
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/italy-regions?period=2020
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/italy-regions?period=2020.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Provincia Autonoma di Trento, with 54.7% in 2020, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Campania, with 30.2% in 2020.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Italy (NUTS 2): more rankings