EU regions (NUTS 2) by people who bought online in the last 12 months, 2025

Flevoland had the highest people who bought online in the last 12 months of 190 regions in 2025, at 96.2%. Yugoiztochen had the lowest, at 37.7%. The median was 71.7% and the figure for the European Union (27) was 73.6%. Source: Eurostat, European Commission.

Highest96.2Flevoland

Lowest37.7Yugoiztochen

Median71.7190 regions

European Union (27)73.6History

Top 40 regions, 2025

%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

Rank	Regions	2025 (%)	Change on 2024
1	Flevoland	96.2	+2.5 pts
2	Eastern and Midland	95.9	+0.3 pts
3	Zeeland	95.7	+1.9 pts
4	Groningen	95.1	+1.7 pts
5	Gelderland	94.7	+1.8 pts
6	Drenthe	94.6	+3 pts
6	Noord-Holland	94.6	+0.1 pts
8	Zuid-Holland	94.5	-0.2 pts
9	Northern and Western	94.5	-0.5 pts
10	Utrecht	94.4	-1.9 pts
11	Southern	94.3	+1 pts
12	Noord-Brabant	93.9	-0.2 pts
13	Friesland (NL)	93.4	-0.3 pts
14	Hovedstaden	92.3	+0.8 pts
15	Overijssel	92.2	-1.1 pts
16	Limburg (NL)	92.1	-0.7 pts
17	Praha	91.9	+1.9 pts
18	Midtjylland	91.6	-0.2 pts
19	Övre Norrland	91.4	+2.2 pts
20	Syddanmark	90.7	+1.4 pts
21	Västsverige	90.1	+1.1 pts
22	Nordjylland	89.9	-1.5 pts
23	Sjælland	89.5	-0.3 pts
24	Bratislavský kraj	89.1	+5.9 pts
25	Stockholm	88.9	+1.5 pts
26	Småland med öarna	88.9	+2.9 pts
27	Sydsverige	88.8	-1.3 pts
28	Östra Mellansverige	88.6	-1.8 pts
29	Warszawski stołeczny	87.2	+5.7 pts
30	Norra Mellansverige	86.2	+1.6 pts
31	Jihozápad	86	+4.2 pts
32	Helsinki-Uusimaa	85.5	+1.9 pts
33	Moravskoslezsko	85.1	+2.1 pts
34	Severovýchod	85	+6 pts
35	Rhône-Alpes Low reliability	84.7	+2.7 pts
36	Prov. Vlaams-Brabant	84.4	+0.6 pts
37	Aquitaine Low reliability	84.4	+2.8 pts
38	Prov. Antwerpen	84.1	+0.1 pts
39	Mellersta Norrland	83.7	-5.7 pts
40	Ile-de-France Low reliability	83.4	-1.4 pts
41	Jihovýchod	83.3	+4.7 pts
42	Prov. Brabant wallon	82.8	+7.2 pts
43	Pays de la Loire Low reliability	82.6	+2.3 pts
44	Haute-Normandie Low reliability	82.1	-2.2 pts
45	Prov. Limburg (BE)	82.1	+5.4 pts
46	Provence-Alpes-Côte d’Azur Low reliability	82	+0.5 pts
47	Centre - Val de Loire Low reliability	82	+2.9 pts
48	Midi-Pyrénées Low reliability	81.8	+0.1 pts
49	Alsace Low reliability	81.7	+0.5 pts
50	Corse Low reliability	80.8	+0.6 pts
51	Länsi-Suomi	80.6	+4.5 pts
52	Etelä-Suomi	80.4	+5.7 pts
53	Střední Čechy	80.3	-0.7 pts
54	Bourgogne Low reliability	80.2	-0.9 pts
55	Luxembourg	80.1	-0.3 pts
55	Prov. Oost-Vlaanderen	80.1	-3 pts
57	Západné Slovensko	80.1	+1.4 pts
58	Pohjois- ja Itä-Suomi	80.1	+0.5 pts
59	Nord-Pas de Calais Low reliability	79.8	+1.9 pts
60	Severozápad	79.7	-0.9 pts
61	Stredné Slovensko	79.5	+0.1 pts
62	Prov. West-Vlaanderen	79	+4.3 pts
63	Poitou-Charentes Low reliability	78.8	-2.6 pts
64	Bretagne Low reliability	78.7	-1.8 pts
65	Picardie Low reliability	78.5	-0.7 pts
66	Champagne-Ardenne Low reliability	78.3	+0.6 pts
67	Střední Morava	77.8	+0.3 pts
68	Auvergne Low reliability	77.4	-2.7 pts
69	Franche-Comté Low reliability	76.7	-1 pts
70	Prov. Luxembourg (BE)	76.7	-0.2 pts
71	Catalonia	76.6	+2.6 pts
72	Eesti	76.5	+3.5 pts
73	Budapest	76.4	-4.9 pts
74	Dolnośląskie	76.1	+7.1 pts
75	Languedoc-Roussillon Low reliability	75.8	-3.9 pts
75	Lorraine Low reliability	75.8	-3.8 pts
77	Community of Madrid	75.1	+1 pts
78	Balearic Islands	74.9	+3.8 pts
79	Niederösterreich	74.4	+2.1 pts
80	Wien	74.3	+6.4 pts
81	Bucureşti-Ilfov	73.9	+4.1 pts
82	Prov. Hainaut	73.7	+5.7 pts
83	Burgenland	73.5	+5.3 pts
84	Basse-Normandie Low reliability	73.3	-6 pts
85	Pomorskie	73.2	+5.7 pts
86	Salzburg	73	+1.5 pts
87	Prov. Namur	72.8	+3.6 pts
88	Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest	72.7	+2.7 pts
89	Oberösterreich	72.7	-1 pts
90	Vorarlberg	72.3	-3.2 pts
91	Navarre	72.1	+3.4 pts
92	Lubuskie	72.1	+5 pts
93	Aragon	72	+1 pts
94	Východné Slovensko	71.8	-2.5 pts
95	Limousin Low reliability	71.7	-6.5 pts
96	Basque Country	71.7	+2.6 pts
97	Steiermark	71.6	+3.5 pts
98	Śląskie	71.6	-1.4 pts
99	Malta	71.4	+2.5 pts
100	La Rioja	71.3	+4.5 pts
101	Małopolskie	70.8	+1.9 pts
102	Sostinės regionas	70.8	+1.9 pts
103	Valencian Community	70.5	+4.2 pts
104	Cantabria	70.4	+1.6 pts
105	Közép-Dunántúl	70.3	-6.2 pts
106	Prov. Liège	70.3	+4.5 pts
107	Wielkopolskie	70.1	-0.8 pts
107	Zahodna Slovenija	70.1	-0.4 pts
109	Tirol	69.8	-2.7 pts
110	Latvija	69.7	+4.6 pts
111	Andalusia	69.5	+0.7 pts
112	Pest	69.3	-8.6 pts
113	Grande Lisboa	69.2	-0 pts
114	Grad Zagreb	69	+2 pts
115	Península de Setúbal	69	+1.6 pts
116	Extremadura	68.9	+2.8 pts
117	Kärnten	68.2	-0.9 pts
118	Castilla-La Mancha	68	+2.4 pts
119	Podlaskie	67.9	+4.7 pts
120	Kujawsko-pomorskie	67.6	+2.2 pts
121	Warmińsko-mazurskie	67.6	+7.1 pts
122	Észak-Magyarország	67.4	-3.4 pts
123	Nyugat-Dunántúl	67.4	-9.8 pts
124	Mazowiecki regionalny	67.1	+2.9 pts
125	Melilla	67	+0.3 pts
126	Galicia	66.9	+1.4 pts
127	Łódzkie	65.8	-3.4 pts
128	Valle d’Aosta/Vallée d’Aoste	65.1	+5.4 pts
129	Świętokrzyskie	65.1	+6.3 pts
130	Region of Murcia	65	-0.9 pts
131	Dél-Alföld	64.9	-4 pts
132	Provincia Autonoma di Trento	64.7	+0.4 pts
133	Opolskie	64.4	+6.3 pts
134	Castile and León	64.3	+1.7 pts
135	Asturias	64.2	+2 pts
136	Lubelskie	64.1	-2 pts
137	Vzhodna Slovenija	64	+1.5 pts
138	Vest	63.6	+3.6 pts
139	Kýpros	63.4	-1.2 pts
140	Friuli-Venezia Giulia	63.3	+2.7 pts
141	Nord-Vest	63.1	+5 pts
142	Zachodniopomorskie	62.8	+4.9 pts
143	Podkarpackie	62.5	+4 pts
144	Emilia-Romagna	62.5	+3.4 pts
145	Alentejo	62.4	+1.8 pts
146	Jadranska Hrvatska	62.3	+0.2 pts
147	Vidurio ir vakarų Lietuvos regionas	62.3	-0.2 pts
148	Yugozapaden	62	+2.4 pts
149	Toscana	61.8	-0.1 pts
150	Algarve	61.7	+1.4 pts
151	Lombardia	61.6	+3.6 pts
152	Dél-Dunántúl	61.1	-8.8 pts
153	Lazio	61	+1.7 pts
154	Liguria	60.7	+1.8 pts
155	Nord-Est	60.5	+5.3 pts
156	Oeste e Vale do Tejo	60.4	+4.8 pts
157	Piemonte	60.4	+4.1 pts
158	Canary Islands	60.2	-0.1 pts
159	Észak-Alföld	60.2	-7.6 pts
160	Veneto	60	-0.1 pts
161	Centro (PT)	59.5	+3.8 pts
162	Sjeverna Hrvatska	59.4	+7.1 pts
163	Marche	59.4	+4.6 pts
164	Provincia Autonoma di Bolzano/Bozen	59.3	+1.3 pts
165	Ceuta	58.4	+4.4 pts
166	Centru	57.4	+2.9 pts
167	Região Autónoma dos Açores	56.7	+2.7 pts
168	Umbria	56.4	-2.5 pts
169	Sardegna	55.6	+3.6 pts
170	Sud-Muntenia	55.5	+3.9 pts
171	Sud-Vest Oltenia	55.4	+5.5 pts
172	Severoiztochen	55	+3.4 pts
173	Norte	54.8	-0.4 pts
174	Sud-Est	53.5	+3.1 pts
175	Abruzzo	52.6	-0 pts
176	Região Autónoma da Madeira	50.8	+1.7 pts
177	Martinique Low reliability	50.5	-7.9 pts
178	Molise	49.7	+2.1 pts
179	La Réunion Low reliability	49.3	+4.5 pts
180	Puglia	48.8	+2.2 pts
181	Basilicata	48.5	+0.9 pts
182	Severen tsentralen	47.6	-4.8 pts
183	Severozapaden	47.5	+6.3 pts
184	Guyane Low reliability	46	+0.9 pts
185	Sicilia	45.2	+5.5 pts
186	Yuzhen tsentralen	45.2	+1.6 pts
187	Guadeloupe Low reliability	44.7	+7.4 pts
188	Campania	44.2	+2.5 pts
189	Calabria	39.4	+3.7 pts
190	Yugoiztochen	37.7	-1.6 pts

Other periods

2025
2024
2023

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. 1 regions with data in other periods have no value for 2025 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (EU regions (NUTS 2) by people who bought online in the last 12 months, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), EU regions (NUTS 2) by people who bought online in the last 12 months, 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/eu-regions. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). EU regions (NUTS 2) by people who bought online in the last 12 months, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/eu-regions.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), EU regions (NUTS 2) by people who bought online in the last 12 months, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/eu-regions (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_eu_regions_nuts_2_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): EU regions (NUTS 2) by people who bought online in the last 12 months, 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/eu-regions. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): EU regions (NUTS 2) by people who bought online in the last 12 months, 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/eu-regions
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/eu-regions.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -

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Questions

Which region has the highest people who bought online in the last 12 months?

Flevoland, with 96.2% in 2025, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Yugoiztochen, with 37.7% in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12. 1 regions have no value for 2025 and are not ranked.