People who bought online in the last 12 months in Grad Zagreb

People who bought online in the last 12 months in Grad Zagreb was 69% in 2025, according to Eurostat, European Commission. That is up 2 pts from 2024.

202569%

Change on 2024+2 pts

Series high69.12021

Series low62.32023

Next release: Saturday, 17 April 2027, estimated by Invokely from past publication dates (low confidence), not announced by the publisher. Release calendar

People who bought online in the last 12 months in Grad Zagreb, 2021 to 2025

%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12, published 2026-04-17.

All 5 values

Period	%
2025	69
2024	67.1
2023	62.3
2022	62.5
2021	69.1

Compared with Croatia and European Union (27)

Place	2025
Grad Zagreb	69
Croatia	61.7
European Union (27)	73.6

Rankings

EU countries by people who bought online in the last 12 months 27 places

Definition

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

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How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (People who bought online in the last 12 months, Grad Zagreb, 2021 to 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), People who bought online in the last 12 months, Grad Zagreb, 2021 to 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/en/online-shopping/grad-zagreb-hr05. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). People who bought online in the last 12 months, Grad Zagreb, 2021 to 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/en/online-shopping/grad-zagreb-hr05.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), People who bought online in the last 12 months, Grad Zagreb, 2021 to 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/en/online-shopping/grad-zagreb-hr05 (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_people_who_bought_online_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): People who bought online in the last 12 months, Grad Zagreb, 2021 to 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/en/online-shopping/grad-zagreb-hr05. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): People who bought online in the last 12 months, Grad Zagreb, 2021 to 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/en/online-shopping/grad-zagreb-hr05
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/en/online-shopping/grad-zagreb-hr05.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -

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Questions

What is the people who bought online in the last 12 months in Grad Zagreb?

People who bought online in the last 12 months in Grad Zagreb was 69% in 2025, according to Eurostat, European Commission. That is up 2 pts from 2024.

Where does this figure come from?

Eurostat, European Commission. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved by Invokely on 2026-10-12.

What was the highest people who bought online in the last 12 months in Grad Zagreb?

69.1% in 2021, the highest value since 2021 in this series.

People who bought online in the last 12 months elsewhere in Croatia

Related statistics for Grad Zagreb

All statistics for Grad Zagreb | Grad Zagreb in figures