People who bought online in the last 12 months in Southern
People who bought online in the last 12 months in Southern was 94.3% in 2025, according to Eurostat, European Commission. That is up 1 pts from 2024.
People who bought online in the last 12 months in Southern, 2018 to 2025
All 8 values
| Period | % |
|---|---|
| 2025 | 94.3 |
| 2024 | 93.3 |
| 2023 | 83.4 |
| 2022 | 76 |
| 2021 | 82.9 Series break |
| 2020 | 76.5 |
| 2019 | 68.7 |
| 2018 | 60.6 |
Compared with Ireland and European Union (27)
| Place | 2025 |
|---|---|
| Southern | 94.3 |
| Ireland | 95.1 |
| European Union (27) | 73.6 |
Rankings
Definition
Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).
A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.
How to cite
Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.Citation styles
APA 7
Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (People who bought online in the last 12 months, Southern, 2018 to 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
MLA 9
Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), People who bought online in the last 12 months, Southern, 2018 to 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/en/online-shopping/southern-ie05. Accessed 12 Oct. 2026.
Chicago (author-date)
Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). People who bought online in the last 12 months, Southern, 2018 to 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/en/online-shopping/southern-ie05.
Harvard
Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), People who bought online in the last 12 months, Southern, 2018 to 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/en/online-shopping/southern-ie05 (Accessed: 12 October 2026).
BibTeX
@misc{eurostat_people_who_bought_online_2025,
author = {{Eurostat, European Commission}},
title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): People who bought online in the last 12 months, Southern, 2018 to 2025}},
year = {2026},
howpublished = {Data set},
url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
urldate = {2026-10-12},
note = {Accessed via Invokely, https://invokely.ai/en/online-shopping/southern-ie05. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY - DATA
AU - Eurostat, European Commission
TI - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): People who bought online in the last 12 months, Southern, 2018 to 2025
PY - 2026
DA - 2026/04/17
PB - Eurostat, European Commission
DB - Invokely
UR - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2 - https://invokely.ai/en/online-shopping/southern-ie05
Y2 - 2026/10/12
N1 - Accessed via Invokely, https://invokely.ai/en/online-shopping/southern-ie05.
N1 - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER -
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
What is the latest people who bought online in the last 12 months in Southern? Cite the source.
get_value {"indicator":"online_shopping_last_12_months_share","place":"ie-nuts-ie05"}
GET https://invokely.ai/api/v1/value?indicator=online_shopping_last_12_months_share&place=ie-nuts-ie05Questions
What is the people who bought online in the last 12 months in Southern?
People who bought online in the last 12 months in Southern was 94.3% in 2025, according to Eurostat, European Commission. That is up 1 pts from 2024.
Where does this figure come from?
Eurostat, European Commission. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved by Invokely on 2026-10-12.
What was the highest people who bought online in the last 12 months in Southern?
94.3% in 2025, the highest value since 2018 in this series.