AI and digital economy in Spain
The latest figures for 5 indicators in Spain, how the autonomous communities compare, and the source of each figure.
- People who bought online in the last 12 months
- Enterprises using artificial intelligence
- Internet use in the last 3 months
- People using social networks
- People using internet banking
- Sources and citations
People who bought online in the last 12 months
People who bought online in the last 12 months in Spain was 70.8% in 2025, up 1.8 percentage points from 2024.
Of 19 autonomous communities in 2025, Catalonia had the highest people who bought online in the last 12 months (76.6%) and Ceuta the lowest (58.4%).
Highest and lowest autonomous communities
- Catalonia76.6%
- Community of Madrid75.1%
- Balearic Islands74.9%
- Asturias64.2%
- Canary Islands60.2%
- Ceuta58.4%
Enterprises using artificial intelligence
Share of enterprises using AI in Spain was 20.3% in 2025, up 9 percentage points from 2024.
Of 19 autonomous communities in 2025, Community of Madrid had the highest share of enterprises using AI (27.4%) and Melilla the lowest (3.5%).
Highest and lowest autonomous communities
- Community of Madrid27.4%
- Catalonia24%
- Basque Country22.4%
Internet use in the last 3 months
Share of people using the internet in Spain was 96.3% in 2025, up 0.6 percentage points from 2024.
Of 19 autonomous communities in 2025, Melilla had the highest share of people using the internet (98.4%) and Ceuta the lowest (91.6%).
Highest and lowest autonomous communities
- Melilla98.4%
- Community of Madrid98.1%
- Catalonia97.8%
People using internet banking
People using internet banking in Spain were 74.8% in 2025, down 0.2 percentage points from 2024.
Of 19 autonomous communities in 2025, Balearic Islands had the most people using internet banking (84.4%) and Extremadura the fewest (67.3%).
Highest and lowest autonomous communities
- Balearic Islands84.4%
- Catalonia80%
- Community of Madrid79.1%
- Andalusia69%
- Castilla-La Mancha68.1%
- Extremadura67.3%
Sources and citations
- Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.
- Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
- Eurostat. Artificial intelligence by size class of enterprise, enterprises using at least one AI technology (isoc_eb_ai). https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ai/default/table. Retrieved 2026-10-09.
- Eurostat. Artificial intelligence by NACE Rev. 2 activity and NUTS 2 region, enterprises using at least one AI technology (isoc_r_eb_ain2). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_eb_ain2/default/table. Retrieved 2026-10-09.
- Eurostat. Individuals, internet use in the last 3 months (isoc_ci_ifp_iu). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ifp_iu/default/table. Retrieved 2026-10-09.
- Eurostat. Individuals who used the internet in the last 3 months by NUTS 2 region (isoc_r_iuse_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table. Retrieved 2026-10-09.
- Eurostat. Individuals, internet activities, participating in social networks, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
- Eurostat. Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table. Retrieved 2026-10-12.
- Eurostat. Individuals, internet activities, internet banking, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
- Eurostat. Individuals who used the internet for internet banking by NUTS 2 region (isoc_r_iuse_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table. Retrieved 2026-10-12.
AI and digital economy in other areas
More topics for Spain
- Population and demography in Spain
- Labor market in Spain
- Health in Spain
- Income and living conditions in Spain
- Economy in Spain
- Housing in Spain
- Tourism in Spain
- Crime and safety in Spain
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
Compare ai and digital economy figures across Spain with official data, and cite the sources.
rank_places {"indicator":"online_shopping_last_12_months_share","level":"region","within":"Spain","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=online_shopping_last_12_months_share&level=region&within=Spain&limit=10
People using social networks
People using social networks in Spain were 69.5% in 2025, up 4.8 percentage points from 2024.
Of 19 autonomous communities in 2025, Ceuta had the most people using social networks (73.4%) and Melilla the fewest (57.7%).
Highest and lowest autonomous communities
Full ranking of autonomous communities. Sources: Eurostat, European Commission, Individuals, internet activities, participating in social networks, all individuals (isoc_ci_ac_i); Eurostat, European Commission, Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i).