EU countries by people who bought online in the last 12 months

Denmark had the highest people who bought online in the last 12 months of 27 EU countries in 2022, at 88.3%. Bulgaria had the lowest, at 40.5%. The median was 67.9% and the figure for the European Union (27) was 68%. Source: Eurostat, European Commission.

Highest88.3Denmark

Lowest40.5Bulgaria

Median67.927 EU countries

European Union (27)68History

Map of EU countries, 2022

Under 57
57 to 65
65 to 73
73 to 78
78 and over

%, 2022. Source: Eurostat, Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Boundaries: Natural Earth (public domain).

All EU countries, 2022

%. Source: Eurostat, Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Retrieved 2026-10-12.

Full ranking

Rank	EU countries	2022 (%)	Change on 2021
1	Denmark	88.3	-2.5 pts
2	Netherlands	88.2	-1.3 pts
3	Sweden	86	-0.8 pts
4	Ireland	82	-5.4 pts
5	Luxembourg	80.8	-0.2 pts
6	Finland	78.6	0 pts
7	Czechia	77	+1.5 pts
8	Slovakia	76.7	+1.4 pts
9	Germany	76.2	+0.2 pts
10	France	75.9	+0.2 pts
11	Belgium	74.8	-0.4 pts
12	Estonia	70.8	+0.5 pts
13	Hungary	70.3	+4.3 pts
14	Spain	67.9	+1.3 pts
15	Malta	67.6	+3 pts
16	Austria	65.7	+2.5 pts
17	Poland	64.6	+3.4 pts
18	Slovenia	62.6	-8.6 pts
19	Latvia	62	+0.2 pts
20	Lithuania	60.1	+0.1 pts
21	Greece	58.7	+4.5 pts
22	Croatia	56.2	-1.2 pts
23	Portugal	53.5	+1.9 pts
24	Cyprus	50.1	-3.9 pts
25	Italy	49.3	-2.2 pts
26	Romania	45.7	+7.2 pts
27	Bulgaria	40.5	+7.5 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20) (EU countries by people who bought online in the last 12 months, 2022) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table

MLA 9

Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), EU countries by people who bought online in the last 12 months, 2022. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Invokely, https://invokely.ai/rankings/online-shopping/eu-countries?period=2022. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). EU countries by people who bought online in the last 12 months, 2022. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/eu-countries?period=2022.

Harvard

Eurostat, European Commission (2026) Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20), EU countries by people who bought online in the last 12 months, 2022 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/eu-countries?period=2022 (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_eu_countries_by_people_2022,
  author = {{Eurostat, European Commission}},
  title = {{Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20): EU countries by people who bought online in the last 12 months, 2022}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/eu-countries?period=2022. Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc\_ec\_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ec\_ib20/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20): EU countries by people who bought online in the last 12 months, 2022
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table
L2  - https://invokely.ai/rankings/online-shopping/eu-countries?period=2022
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/eu-countries?period=2022.
N1  - Publisher attribution: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.
ER  -

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Rank EU countries by people who bought online in the last 12 months using official data, and cite the source.

rank_places {"indicator":"online_shopping_last_12_months_share","level":"country","within":"European Union (27)","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=online_shopping_last_12_months_share&level=country&within=European%20Union%20(27)&limit=10

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Questions

Which EU country has the highest people who bought online in the last 12 months?

Denmark, with 88.3% in 2022, according to Eurostat, European Commission.

Which EU country has the lowest people who bought online in the last 12 months?

Bulgaria, with 40.5% in 2022.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). Retrieved 2026-10-12.