Data / Rankings / People watching video on demand from commercial services / EU countries

EU countries by people watching video on demand from commercial services, 2024

Denmark had the highest people watching video on demand from commercial services of 27 EU countries in 2024, at 76.3%. Bulgaria had the lowest, at 11.7%. The median was 46.7% and the figure for the European Union (27) was 49.6%. Source: Eurostat, European Commission.

Highest76.3Denmark
Lowest11.7Bulgaria
Median46.727 EU countries
European Union (27)49.6History

All EU countries, 2024

Denmark: 76.3 %Denmark76.3Netherlands: 75.4 %Netherlands75.4Sweden: 72.4 %Sweden72.4Ireland: 72 %Ireland72Spain: 66.9 %Spain66.9Finland: 66.7 %Finland66.7Malta: 59.9 %Malta59.9Germany: 53.5 %Germany53.5Luxembourg: 53.4 %Luxembourg53.4Austria: 49.8 %Austria49.8Cyprus: 48.3 %Cyprus48.3Hungary: 48.2 %Hungary48.2Italy: 47 %Italy47Belgium: 46.7 %Belgium46.7Czechia: 46.7 %Czechia46.7France: 45.9 %France45.9Croatia: 43.1 %Croatia43.1Poland: 39.4 %Poland39.4Portugal: 37.9 %Portugal37.9Slovenia: 37.3 %Slovenia37.3Greece: 34.9 %Greece34.9Estonia: 34.7 %Estonia34.7Slovakia: 30.2 %Slovakia30.2Lithuania: 24.5 %Lithuania24.5Latvia: 19.5 %Latvia19.5Romania: 18.6 %Romania18.6Bulgaria: 11.7 %Bulgaria11.7
%. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12.

Full ranking

RankEU countries2024 (%)
1Denmark76.3
2Netherlands75.4
3Sweden72.4
4Ireland72
5Spain66.9
6Finland66.7
7Malta59.9
8Germany53.5
9Luxembourg53.4
10Austria49.8
11Cyprus48.3
12Hungary48.2
13Italy47
14Belgium46.7
15Czechia46.7
16France45.9
17Croatia43.1
18Poland39.4
19Portugal37.9
20Slovenia37.3
21Greece34.9
22Estonia34.7
23Slovakia30.2
24Lithuania24.5
25Latvia19.5
26Romania18.6
27Bulgaria11.7

Other periods

About this ranking

Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).

Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i) (EU countries by people watching video on demand from commercial services, 2024) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table

MLA 9

Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2024. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). EU countries by people watching video on demand from commercial services, 2024. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries.

Harvard

Eurostat, European Commission (2026) Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2024 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table, via Invokely: https://invokely.ai/rankings/video-on-demand-use/eu-countries (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_eu_countries_by_people_2024,
  author = {{Eurostat, European Commission}},
  title = {{Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i): EU countries by people watching video on demand from commercial services, 2024}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries. Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ci\_ac\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i): EU countries by people watching video on demand from commercial services, 2024
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
L2  - https://invokely.ai/rankings/video-on-demand-use/eu-countries
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries.
N1  - Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which EU country has the highest people watching video on demand from commercial services?

Denmark, with 76.3% in 2024, according to Eurostat, European Commission.

Which EU country has the lowest people watching video on demand from commercial services?

Bulgaria, with 11.7% in 2024.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12.

EU countries: more rankings