Data / Rankings / People watching video on demand from commercial services / EU countries

EU countries by people watching video on demand from commercial services

The Netherlands had the highest people watching video on demand from commercial services of 26 EU countries in 2022, at 72.9%. Bulgaria had the lowest, at 8.4%. The median was 41% and the figure for the European Union (27) was 42.3%. Source: Eurostat, European Commission.

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Highest72.9Netherlands
Lowest8.4Bulgaria
Median4126 EU countries
European Union (27)42.3History

Map of EU countries, 2022

Austria: 46.3 %Belgium: 43.4 %Bulgaria: 8.4 %Cyprus: 53 %Czechia: 24.3 %Germany: 36.7 %Denmark: 67 %Estonia: 40.5 %Spain: 62 %Finland: 65.6 %France: 43.3 %Greece: 32.7 %Croatia: 41 %Hungary: 46.1 %Italy: 41 %Lithuania: 20.4 %Luxembourg: 42.7 %Latvia: 12.1 %Malta: 57.9 %Netherlands: 72.9 %Poland: 35.1 %Portugal: 35.8 %Romania: 15.2 %Sweden: 70.8 %Slovenia: 29.5 %Slovakia: 21.8 %
  • Under 24
  • 24 to 37
  • 37 to 43
  • 43 to 58
  • 58 and over
  • No data
%, 2022. Hatched areas have no value for this period. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Boundaries: Natural Earth (public domain).

All EU countries, 2022

Netherlands: 72.9 %Netherlands72.9Sweden: 70.8 %Sweden70.8Denmark: 67 %Denmark67Finland: 65.6 %Finland65.6Spain: 62 %Spain62Malta: 57.9 %Malta57.9Cyprus: 53 %Cyprus53Austria: 46.3 %Austria46.3Hungary: 46.1 %Hungary46.1Belgium: 43.4 %Belgium43.4France: 43.3 %France43.3Luxembourg: 42.7 %Luxembourg42.7Italy: 41 %Italy41Croatia: 41 %Croatia41Estonia: 40.5 %Estonia40.5Germany: 36.7 %Germany36.7Portugal: 35.8 %Portugal35.8Poland: 35.1 %Poland35.1Greece: 32.7 %Greece32.7Slovenia: 29.5 %Slovenia29.5Czechia: 24.3 %Czechia24.3Slovakia: 21.8 %Slovakia21.8Lithuania: 20.4 %Lithuania20.4Romania: 15.2 %Romania15.2Latvia: 12.1 %Latvia12.1Bulgaria: 8.4 %Bulgaria8.4Netherlands: 72.9 %Netherlands72.9Sweden: 70.8 %Sweden70.8Denmark: 67 %Denmark67Finland: 65.6 %Finland65.6Spain: 62 %Spain62Malta: 57.9 %Malta57.9Cyprus: 53 %Cyprus53Austria: 46.3 %Austria46.3Hungary: 46.1 %Hungary46.1Belgium: 43.4 %Belgium43.4France: 43.3 %France43.3Luxembourg: 42.7 %Luxembourg42.7Italy: 41 %Italy41Croatia: 41 %Croatia41Estonia: 40.5 %Estonia40.5Germany: 36.7 %Germany36.7Portugal: 35.8 %Portugal35.8Poland: 35.1 %Poland35.1Greece: 32.7 %Greece32.7Slovenia: 29.5 %Slovenia29.5Czechia: 24.3 %Czechia24.3Slovakia: 21.8 %Slovakia21.8Lithuania: 20.4 %Lithuania20.4Romania: 15.2 %Romania15.2Latvia: 12.1 %Latvia12.1Bulgaria: 8.4 %Bulgaria8.4
%. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12.

Full ranking

RankEU countries2022 (%)
1Netherlands72.9
2Sweden70.8
3Denmark67
4Finland65.6
5Spain62
6Malta57.9
7Cyprus53
8Austria46.3
9Hungary46.1
10Belgium43.4
11France43.3
12Luxembourg42.7
13Italy41
14Croatia41
15Estonia40.5
16Germany36.7
17Portugal35.8
18Poland35.1
19Greece32.7
20Slovenia29.5
21Czechia24.3
22Slovakia21.8
23Lithuania20.4
24Romania15.2
25Latvia12.1
26Bulgaria8.4

Other periods

About this ranking

Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).

Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 1 EU countries with data in other periods have no value for 2022 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i) (EU countries by people watching video on demand from commercial services, 2022) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table

MLA 9

Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2022. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2022. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). EU countries by people watching video on demand from commercial services, 2022. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2022.

Harvard

Eurostat, European Commission (2026) Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2022 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table, via Invokely: https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2022 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_eu_countries_by_people_2022,
  author = {{Eurostat, European Commission}},
  title = {{Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i): EU countries by people watching video on demand from commercial services, 2022}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2022. Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ci\_ac\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i): EU countries by people watching video on demand from commercial services, 2022
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
L2  - https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2022
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2022.
N1  - Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which EU country has the highest people watching video on demand from commercial services?

The Netherlands, with 72.9% in 2022, according to Eurostat, European Commission.

Which EU country has the lowest people watching video on demand from commercial services?

Bulgaria, with 8.4% in 2022.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12. 1 EU countries have no value for 2022 and are not ranked.

EU countries: more rankings