Data / Rankings / People watching video on demand from commercial services / EU countries

EU countries by people watching video on demand from commercial services

Denmark had the highest people watching video on demand from commercial services of 27 EU countries in 2016, at 47.6%. Czechia had the lowest, at 3.2%. The median was 11.7% and the figure for the European Union (27) was 14.8%. Source: Eurostat, European Commission.

Keep it in a collection in your library.
Highest47.6Denmark
Lowest3.2Czechia
Median11.727 EU countries
European Union (27)14.8History

Map of EU countries, 2016

Austria: 12.2 %Belgium: 10.7 %Bulgaria: 4.8 %Cyprus: 8.8 %Czechia: 3.2 %Germany: 21 %Denmark: 47.6 %Estonia: 21.2 %Spain: 21.7 %Finland: 34.4 %France: 10.3 %Greece: 8.2 %Croatia: 12.2 %Hungary: 6.1 %Ireland: 19.8 %Italy: 10.1 %Lithuania: 8.2 %Luxembourg: 28.3 %Latvia: 11.7 %Malta: 20.4 %Netherlands: 36.1 %Poland: 4.1 %Portugal: 6 %Romania: 3.3 %Sweden: 45.4 %Slovenia: 13.2 %Slovakia: 5.9 %
  • Under 6
  • 6 to 10
  • 10 to 13
  • 13 to 22
  • 22 and over
%, 2016. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Boundaries: Natural Earth (public domain).

All EU countries, 2016

Denmark: 47.6 %Denmark47.6Sweden: 45.4 %Sweden45.4Netherlands: 36.1 %Netherlands36.1Finland: 34.4 %Finland34.4Luxembourg: 28.3 %Luxembourg28.3Spain: 21.7 %Spain21.7Estonia: 21.2 %Estonia21.2Germany: 21 %Germany21Malta: 20.4 %Malta20.4Ireland: 19.8 %Ireland19.8Slovenia: 13.2 %Slovenia13.2Croatia: 12.2 %Croatia12.2Austria: 12.2 %Austria12.2Latvia: 11.7 %Latvia11.7Belgium: 10.7 %Belgium10.7France: 10.3 %France10.3Italy: 10.1 %Italy10.1Cyprus: 8.8 %Cyprus8.8Lithuania: 8.2 %Lithuania8.2Greece: 8.2 %Greece8.2Hungary: 6.1 %Hungary6.1Portugal: 6 %Portugal6Slovakia: 5.9 %Slovakia5.9Bulgaria: 4.8 %Bulgaria4.8Poland: 4.1 %Poland4.1Romania: 3.3 %Romania3.3Czechia: 3.2 %Czechia3.2Denmark: 47.6 %Denmark47.6Sweden: 45.4 %Sweden45.4Netherlands: 36.1 %Netherlands36.1Finland: 34.4 %Finland34.4Luxembourg: 28.3 %Luxembourg28.3Spain: 21.7 %Spain21.7Estonia: 21.2 %Estonia21.2Germany: 21 %Germany21Malta: 20.4 %Malta20.4Ireland: 19.8 %Ireland19.8Slovenia: 13.2 %Slovenia13.2Croatia: 12.2 %Croatia12.2Austria: 12.2 %Austria12.2Latvia: 11.7 %Latvia11.7Belgium: 10.7 %Belgium10.7France: 10.3 %France10.3Italy: 10.1 %Italy10.1Cyprus: 8.8 %Cyprus8.8Lithuania: 8.2 %Lithuania8.2Greece: 8.2 %Greece8.2Hungary: 6.1 %Hungary6.1Portugal: 6 %Portugal6Slovakia: 5.9 %Slovakia5.9Bulgaria: 4.8 %Bulgaria4.8Poland: 4.1 %Poland4.1Romania: 3.3 %Romania3.3Czechia: 3.2 %Czechia3.2
%. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12.

Full ranking

RankEU countries2016 (%)
1Denmark47.6
2Sweden Series break45.4
3Netherlands36.1
4Finland34.4
5Luxembourg28.3
6Spain21.7
7Estonia21.2
8Germany21
9Malta20.4
10Ireland19.8
11Slovenia13.2
12Croatia12.2
13Austria12.2
14Latvia Series break11.7
15Belgium10.7
16France10.3
17Italy10.1
18Cyprus8.8
19Lithuania8.2
20Greece8.2
21Hungary6.1
22Portugal6
23Slovakia5.9
24Bulgaria4.8
25Poland4.1
26Romania3.3
27Czechia3.2

Other periods

About this ranking

Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).

Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i) (EU countries by people watching video on demand from commercial services, 2016) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table

MLA 9

Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2016. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2016. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). EU countries by people watching video on demand from commercial services, 2016. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2016.

Harvard

Eurostat, European Commission (2026) Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2016 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table, via Invokely: https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2016 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_eu_countries_by_people_2016,
  author = {{Eurostat, European Commission}},
  title = {{Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i): EU countries by people watching video on demand from commercial services, 2016}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2016. Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ci\_ac\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i): EU countries by people watching video on demand from commercial services, 2016
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
L2  - https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2016
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2016.
N1  - Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
ER  -
Embed this chart

Paste this code into a web page or a blog post. The chart shows the latest figures as they are published, with the source and a link back to this page.

Sites that read oEmbed links, such as WordPress, can show the chart when you paste the link to this page.

Use this data in your AI agent

Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:

Rank EU countries by people watching video on demand from commercial services using official data, and cite the source.
rank_places {"indicator":"video_on_demand_use_share","level":"country","within":"European Union (27)","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=video_on_demand_use_share&level=country&within=European%20Union%20(27)&limit=10

Connect Claude, ChatGPT or Cursor in one step. The trial answers 25 calls a day without an account.

Questions

Which EU country has the highest people watching video on demand from commercial services?

Denmark, with 47.6% in 2016, according to Eurostat, European Commission.

Which EU country has the lowest people watching video on demand from commercial services?

Czechia, with 3.2% in 2016.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12.

EU countries: more rankings