Data / Rankings / People watching video on demand from commercial services / EU countries

EU countries by people watching video on demand from commercial services

Sweden had the highest people watching video on demand from commercial services of 26 EU countries in 2020, at 69.9%. Bulgaria had the lowest, at 6.1%. The median was 31.8% and the figure for the European Union (27) was 34.9%. Source: Eurostat, European Commission.

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Highest69.9Sweden
Lowest6.1Bulgaria
Median31.826 EU countries
European Union (27)34.9History

Map of EU countries, 2020

Austria: 37.7 %Belgium: 34.6 %Bulgaria: 6.1 %Cyprus: 41.8 %Czechia: 11.6 %Germany: 43.4 %Denmark: 65.3 %Estonia: 30.1 %Spain: 55.1 %Finland: 54.6 %Greece: 25.5 %Croatia: 31.9 %Hungary: 25.9 %Ireland: 50.4 %Italy: 31.7 %Lithuania: 15.1 %Luxembourg: 45.7 %Latvia: 11 %Malta: 44.6 %Netherlands: 68.9 %Poland: 24.5 %Portugal: 26.4 %Romania: 10.7 %Sweden: 69.9 %Slovenia: 21.5 %Slovakia: 16.9 %
  • Under 17
  • 17 to 26
  • 26 to 38
  • 38 to 50
  • 50 and over
  • No data
%, 2020. Hatched areas have no value for this period. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Boundaries: Natural Earth (public domain).

All EU countries, 2020

Sweden: 69.9 %Sweden69.9Netherlands: 68.9 %Netherlands68.9Denmark: 65.3 %Denmark65.3Spain: 55.1 %Spain55.1Finland: 54.6 %Finland54.6Ireland: 50.4 %Ireland50.4Luxembourg: 45.7 %Luxembourg45.7Malta: 44.6 %Malta44.6Germany: 43.4 %Germany43.4Cyprus: 41.8 %Cyprus41.8Austria: 37.7 %Austria37.7Belgium: 34.6 %Belgium34.6Croatia: 31.9 %Croatia31.9Italy: 31.7 %Italy31.7Estonia: 30.1 %Estonia30.1Portugal: 26.4 %Portugal26.4Hungary: 25.9 %Hungary25.9Greece: 25.5 %Greece25.5Poland: 24.5 %Poland24.5Slovenia: 21.5 %Slovenia21.5Slovakia: 16.9 %Slovakia16.9Lithuania: 15.1 %Lithuania15.1Czechia: 11.6 %Czechia11.6Latvia: 11 %Latvia11Romania: 10.7 %Romania10.7Bulgaria: 6.1 %Bulgaria6.1Sweden: 69.9 %Sweden69.9Netherlands: 68.9 %Netherlands68.9Denmark: 65.3 %Denmark65.3Spain: 55.1 %Spain55.1Finland: 54.6 %Finland54.6Ireland: 50.4 %Ireland50.4Luxembourg: 45.7 %Luxembourg45.7Malta: 44.6 %Malta44.6Germany: 43.4 %Germany43.4Cyprus: 41.8 %Cyprus41.8Austria: 37.7 %Austria37.7Belgium: 34.6 %Belgium34.6Croatia: 31.9 %Croatia31.9Italy: 31.7 %Italy31.7Estonia: 30.1 %Estonia30.1Portugal: 26.4 %Portugal26.4Hungary: 25.9 %Hungary25.9Greece: 25.5 %Greece25.5Poland: 24.5 %Poland24.5Slovenia: 21.5 %Slovenia21.5Slovakia: 16.9 %Slovakia16.9Lithuania: 15.1 %Lithuania15.1Czechia: 11.6 %Czechia11.6Latvia: 11 %Latvia11Romania: 10.7 %Romania10.7Bulgaria: 6.1 %Bulgaria6.1
%. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12.

Full ranking

RankEU countries2020 (%)
1Sweden69.9
2Netherlands68.9
3Denmark65.3
4Spain55.1
5Finland54.6
6Ireland50.4
7Luxembourg45.7
8Malta44.6
9Germany43.4
10Cyprus41.8
11Austria37.7
12Belgium34.6
13Croatia31.9
14Italy31.7
15Estonia30.1
16Portugal26.4
17Hungary25.9
18Greece25.5
19Poland24.5
20Slovenia21.5
21Slovakia16.9
22Lithuania15.1
23Czechia11.6
24Latvia11
25Romania10.7
26Bulgaria6.1

Other periods

About this ranking

Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).

Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 1 EU countries with data in other periods have no value for 2020 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i) (EU countries by people watching video on demand from commercial services, 2020) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table

MLA 9

Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2020. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2020. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). EU countries by people watching video on demand from commercial services, 2020. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2020.

Harvard

Eurostat, European Commission (2026) Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), EU countries by people watching video on demand from commercial services, 2020 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table, via Invokely: https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2020 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_eu_countries_by_people_2020,
  author = {{Eurostat, European Commission}},
  title = {{Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i): EU countries by people watching video on demand from commercial services, 2020}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2020. Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ci\_ac\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i): EU countries by people watching video on demand from commercial services, 2020
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
L2  - https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2020
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/video-on-demand-use/eu-countries?period=2020.
N1  - Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
ER  -
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Rank EU countries by people watching video on demand from commercial services using official data, and cite the source.
rank_places {"indicator":"video_on_demand_use_share","level":"country","within":"European Union (27)","limit":10}
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Questions

Which EU country has the highest people watching video on demand from commercial services?

Sweden, with 69.9% in 2020, according to Eurostat, European Commission.

Which EU country has the lowest people watching video on demand from commercial services?

Bulgaria, with 6.1% in 2020.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12. 1 EU countries have no value for 2020 and are not ranked.

EU countries: more rankings