People watching video on demand from commercial services

Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).

Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.

Key facts

Figures last updated on 2026-10-12.

Rankings

EU countries by people watching video on demand from commercial services, 2024

Top 15. Source: Eurostat, European Commission.

Denmark: 76.3 %Denmark76.3Netherlands: 75.4 %Netherlands75.4Sweden: 72.4 %Sweden72.4Ireland: 72 %Ireland72Spain: 66.9 %Spain66.9Finland: 66.7 %Finland66.7Malta: 59.9 %Malta59.9Germany: 53.5 %Germany53.5Luxembourg: 53.4 %Luxembourg53.4Austria: 49.8 %Austria49.8Cyprus: 48.3 %Cyprus48.3Hungary: 48.2 %Hungary48.2Italy: 47 %Italy47Belgium: 46.7 %Belgium46.7Czechia: 46.7 %Czechia46.7
%. Source: Eurostat, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved 2026-10-12.

Full ranking of EU countries

Places with data

Published for world, eu and euro area, countries.

World, EU and euro area

Countries

Use this data in your AI agent

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Which places have the highest people watching video on demand from commercial services? Use official data and cite it.
rank_places {"indicator":"video_on_demand_use_share","level":"country","within":"European Union (27)"}
GET https://invokely.ai/api/v1/rank?indicator=video_on_demand_use_share&level=country&within=European%20Union%20(27)

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