People watching video on demand from commercial services in European Union (27)
People watching video on demand from commercial services in the European Union (27) was 49.6% in 2024, according to Eurostat, European Commission.
People watching video on demand from commercial services in European Union (27), 2016 to 2024
All 5 values
| Period | % |
|---|---|
| 2024 | 49.6 |
| 2022 | 42.3 |
| 2020 | 34.9 Estimated |
| 2018 | 23 |
| 2016 | 14.8 |
Rankings
Definition
Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).
Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.
How to cite
Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.Citation styles
APA 7
Eurostat, European Commission. (2026). Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i) (People watching video on demand from commercial services, European Union (27), 2016 to 2024) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
MLA 9
Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), People watching video on demand from commercial services, European Union (27), 2016 to 2024. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Invokely, https://invokely.ai/en/video-on-demand-use/european-union. Accessed 12 Oct. 2026.
Chicago (author-date)
Eurostat, European Commission. 2026. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). People watching video on demand from commercial services, European Union (27), 2016 to 2024. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Also distributed by Invokely, https://invokely.ai/en/video-on-demand-use/european-union.
Harvard
Eurostat, European Commission (2026) Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), People watching video on demand from commercial services, European Union (27), 2016 to 2024 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table, via Invokely: https://invokely.ai/en/video-on-demand-use/european-union (Accessed: 12 October 2026).
BibTeX
@misc{eurostat_people_watching_video_on_2024,
author = {{Eurostat, European Commission}},
title = {{Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i): People watching video on demand from commercial services, European Union (27), 2016 to 2024}},
year = {2026},
howpublished = {Data set},
url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table},
urldate = {2026-10-12},
note = {Accessed via Invokely, https://invokely.ai/en/video-on-demand-use/european-union. Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ci\_ac\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY - DATA
AU - Eurostat, European Commission
TI - Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i): People watching video on demand from commercial services, European Union (27), 2016 to 2024
PY - 2026
DA - 2026/04/17
PB - Eurostat, European Commission
DB - Invokely
UR - https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
L2 - https://invokely.ai/en/video-on-demand-use/european-union
Y2 - 2026/10/12
N1 - Accessed via Invokely, https://invokely.ai/en/video-on-demand-use/european-union.
N1 - Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
ER -
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
What is the latest people watching video on demand from commercial services in European Union (27)? Cite the source.
get_value {"indicator":"video_on_demand_use_share","place":"eu27"}
GET https://invokely.ai/api/v1/value?indicator=video_on_demand_use_share&place=eu27Questions
What is the people watching video on demand from commercial services in European Union (27)?
People watching video on demand from commercial services in the European Union (27) was 49.6% in 2024, according to Eurostat, European Commission.
Where does this figure come from?
Eurostat, European Commission. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved by Invokely on 2026-10-12.
What was the highest people watching video on demand from commercial services in European Union (27)?
49.6% in 2024, the highest value since 2016 in this series.
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All statistics for European Union (27) | European Union (27) in figures