People watching video on demand from commercial services in Estonia
People watching video on demand from commercial services in Estonia was 34.7% in 2024, according to Eurostat, European Commission. That is the 22nd highest of 27 EU countries in 2024.
People watching video on demand from commercial services in Estonia, 2016 to 2024
All 5 values
| Period | % |
|---|---|
| 2024 | 34.7 |
| 2022 | 40.5 |
| 2020 | 30.1 |
| 2018 | 23.7 |
| 2016 | 21.2 |
Compared with European Union (27)
| Place | 2024 |
|---|---|
| Estonia | 34.7 |
| European Union (27) | 49.6 |
Rankings
Definition
Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).
Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.
How to cite
Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.Citation styles
APA 7
Eurostat, European Commission. (2026). Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i) (People watching video on demand from commercial services, Estonia, 2016 to 2024) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
MLA 9
Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), People watching video on demand from commercial services, Estonia, 2016 to 2024. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Invokely, https://invokely.ai/en/video-on-demand-use/estonia. Accessed 12 Oct. 2026.
Chicago (author-date)
Eurostat, European Commission. 2026. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). People watching video on demand from commercial services, Estonia, 2016 to 2024. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Also distributed by Invokely, https://invokely.ai/en/video-on-demand-use/estonia.
Harvard
Eurostat, European Commission (2026) Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i), People watching video on demand from commercial services, Estonia, 2016 to 2024 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table, via Invokely: https://invokely.ai/en/video-on-demand-use/estonia (Accessed: 12 October 2026).
BibTeX
@misc{eurostat_people_watching_video_on_2024,
author = {{Eurostat, European Commission}},
title = {{Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i): People watching video on demand from commercial services, Estonia, 2016 to 2024}},
year = {2026},
howpublished = {Data set},
url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table},
urldate = {2026-10-12},
note = {Accessed via Invokely, https://invokely.ai/en/video-on-demand-use/estonia. Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc\_ci\_ac\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ci\_ac\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY - DATA
AU - Eurostat, European Commission
TI - Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i): People watching video on demand from commercial services, Estonia, 2016 to 2024
PY - 2026
DA - 2026/04/17
PB - Eurostat, European Commission
DB - Invokely
UR - https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table
L2 - https://invokely.ai/en/video-on-demand-use/estonia
Y2 - 2026/10/12
N1 - Accessed via Invokely, https://invokely.ai/en/video-on-demand-use/estonia.
N1 - Publisher attribution: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
ER -
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
What is the latest people watching video on demand from commercial services in Estonia? Cite the source.
get_value {"indicator":"video_on_demand_use_share","place":"ee"}
GET https://invokely.ai/api/v1/value?indicator=video_on_demand_use_share&place=eeQuestions
What is the people watching video on demand from commercial services in Estonia?
People watching video on demand from commercial services in Estonia was 34.7% in 2024, according to Eurostat, European Commission. That is the 22nd highest of 27 EU countries in 2024.
Where does this figure come from?
Eurostat, European Commission. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). Retrieved by Invokely on 2026-10-12.
What was the highest people watching video on demand from commercial services in Estonia?
40.5% in 2022, the highest value since 2016 in this series.
People watching video on demand from commercial services elsewhere in European Union (27)
Related statistics for Estonia
- People using internet banking
- ICT specialists in employment
- E-commerce share of enterprise turnover
- Internet users
- Household spending on information and communication per inhabitant (EUR)
- GDP, PPP (international dollars)
- Household spending on information and communication (EUR million)
- Retail sales volume index, total