EU countries by enterprises with e-commerce sales

Denmark had the highest enterprises with e-commerce sales of 26 EU countries in 2024, at 38.6%. Luxembourg had the lowest, at 8.7%. The median was 22% and the figure for the European Union (27) was 20.8%. Source: Eurostat, European Commission.

Highest38.6Denmark

Lowest8.7Luxembourg

Median2226 EU countries

European Union (27)20.8History

Map of EU countries, 2024

Under 15
15 to 21
21 to 25
25 to 32
32 and over
No data

%, 2024. Hatched areas have no value for this period. Source: Eurostat, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Boundaries: Natural Earth (public domain).

All EU countries, 2024

%. Source: Eurostat, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Retrieved 2026-10-12.

Full ranking

Rank	EU countries	2024 (%)	Change on 2023
1	Denmark	38.6	+2.1 pts
2	Ireland	35.6	+5.2 pts
3	Lithuania	35.2	+4.1 pts
4	Sweden	33.9	-1.5 pts
5	Croatia	32	+2 pts
6	Malta	31.9	+0.2 pts
7	Belgium	31.6	+1.1 pts
8	Finland	29.3	+4.8 pts
9	Spain	29.1	-1 pts
10	Austria	25.4	+4.1 pts
11	Netherlands	25.2	-0.9 pts
12	Czechia	22.8	-0.8 pts
13	Greece	22.1	+3.7 pts
14	Hungary	21.9	-0.6 pts
15	Cyprus	21.4	+0.5 pts
16	Germany	20.7	+1.1 pts
17	Portugal	20.5	+3.5 pts
18	Estonia	20.5	+2.5 pts
19	Slovenia	20.4	+2.4 pts
20	Latvia	17	-0.5 pts
21	Italy	15.1	+1.7 pts
22	Slovakia	14.9	-0.3 pts
23	Poland	14.7	-0.1 pts
24	Romania	13.9	+1.6 pts
25	Bulgaria	12.9	-0.4 pts
26	Luxembourg	8.7	-0.7 pts

Other periods

About this ranking

Share of enterprises with 10 or more persons employed whose e-commerce sales (orders received through websites, apps, online marketplaces or EDI-type messages) were at least 1% of their turnover in the previous calendar year. Covers all activities except agriculture, forestry, fishing, mining and quarrying and the financial sector. Eurostat survey on ICT usage and e-commerce in enterprises.

The reported year is the survey year; sales refer to the preceding calendar year. The EU Digital Economy and Society Index reports the same measure for small and medium-sized enterprises (10 to 249 persons employed); this series covers every enterprise with 10 or more. It counts enterprises, not sales: ecommerce_turnover_share is the share of turnover from e-commerce.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. 1 EU countries with data in other periods have no value for 2024 and are left out rather than filled from another source. Equal values share a rank.

How to cite

Eurostat. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2) (EU countries by enterprises with e-commerce sales, 2024) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table

MLA 9

Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2), EU countries by enterprises with e-commerce sales, 2024. Eurostat, European Commission, 15 June 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2024. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). EU countries by enterprises with e-commerce sales, 2024. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Also distributed by Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2024.

Harvard

Eurostat, European Commission (2026) Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2), EU countries by enterprises with e-commerce sales, 2024 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table, via Invokely: https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2024 (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_eu_countries_by_enterprises_2024,
  author = {{Eurostat, European Commission}},
  title = {{Enterprises with e-commerce sales of at least 1\% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc\_ec\_eseln2): EU countries by enterprises with e-commerce sales, 2024}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2024. Publisher attribution: Eurostat. Enterprises with e-commerce sales of at least 1\% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc\_ec\_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ec\_eseln2/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2): EU countries by enterprises with e-commerce sales, 2024
PY  - 2026
DA  - 2026/06/15
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table
L2  - https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2024
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2024.
N1  - Publisher attribution: Eurostat. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Retrieved 2026-10-12.
ER  -

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rank_places {"indicator":"enterprises_ecommerce_sales_share","level":"country","within":"European Union (27)","limit":10}
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Questions

Which EU country has the highest enterprises with e-commerce sales?

Denmark, with 38.6% in 2024, according to Eurostat, European Commission.

Which EU country has the lowest enterprises with e-commerce sales?

Luxembourg, with 8.7% in 2024.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Retrieved 2026-10-12. 1 EU countries have no value for 2024 and are not ranked.