EU countries by enterprises with e-commerce sales

Denmark had the highest enterprises with e-commerce sales of 27 EU countries in 2018, at 31.5%. Bulgaria had the lowest, at 5.7%. The median was 17.1% and the figure for the European Union (27) was 16.8%. Source: Eurostat, European Commission.

Highest31.5Denmark

Lowest5.7Bulgaria

Median17.127 EU countries

European Union (27)16.8History

Map of EU countries, 2018

Under 12
12 to 15
15 to 18
18 to 21
21 and over

%, 2018. Source: Eurostat, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Boundaries: Natural Earth (public domain).

All EU countries, 2018

%. Source: Eurostat, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Retrieved 2026-10-12.

Full ranking

Rank	EU countries	2018 (%)	Change on 2017
1	Denmark	31.5	+3 pts
2	Ireland	30.9	+1 pts
3	Sweden	30.3	+1.1 pts
4	Belgium	28.8	+4.5 pts
5	Czechia	24.3	+0.4 pts
6	Lithuania	21.5	-0.5 pts
7	Malta	21	+5.5 pts
8	Finland	20.6	0 pts
9	Germany	19.8	-4.4 pts
10	Spain	18.7	-1.3 pts
11	Portugal	18.5	+0.6 pts
12	Croatia	18.2	+0.5 pts
13	Slovenia	17.8	-0.7 pts
14	Netherlands	17.1	+1.4 pts
15	France	16.2	-0.3 pts
16	Estonia	16.1	+0.3 pts
17	Austria	14.4	-2.8 pts
18	Slovakia	13.3	-2.1 pts
19	Hungary	12.6	-0.4 pts
20	Poland	12.6	+2.3 pts
21	Luxembourg	12.5	+4.4 pts
22	Cyprus	12.2	+0.4 pts
23	Greece	10.8	0 pts
24	Latvia	10.7	-0.1 pts
25	Italy	10	+1.8 pts
26	Romania	8.6	+0.6 pts
27	Bulgaria	5.7	-1.6 pts

Other periods

About this ranking

Share of enterprises with 10 or more persons employed whose e-commerce sales (orders received through websites, apps, online marketplaces or EDI-type messages) were at least 1% of their turnover in the previous calendar year. Covers all activities except agriculture, forestry, fishing, mining and quarrying and the financial sector. Eurostat survey on ICT usage and e-commerce in enterprises.

The reported year is the survey year; sales refer to the preceding calendar year. The EU Digital Economy and Society Index reports the same measure for small and medium-sized enterprises (10 to 249 persons employed); this series covers every enterprise with 10 or more. It counts enterprises, not sales: ecommerce_turnover_share is the share of turnover from e-commerce.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2) (EU countries by enterprises with e-commerce sales, 2018) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table

MLA 9

Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2), EU countries by enterprises with e-commerce sales, 2018. Eurostat, European Commission, 15 June 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2018. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). EU countries by enterprises with e-commerce sales, 2018. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Also distributed by Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2018.

Harvard

Eurostat, European Commission (2026) Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2), EU countries by enterprises with e-commerce sales, 2018 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table, via Invokely: https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2018 (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_eu_countries_by_enterprises_2018,
  author = {{Eurostat, European Commission}},
  title = {{Enterprises with e-commerce sales of at least 1\% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc\_ec\_eseln2): EU countries by enterprises with e-commerce sales, 2018}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2018. Publisher attribution: Eurostat. Enterprises with e-commerce sales of at least 1\% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc\_ec\_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ec\_eseln2/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2): EU countries by enterprises with e-commerce sales, 2018
PY  - 2026
DA  - 2026/06/15
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table
L2  - https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2018
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2018.
N1  - Publisher attribution: Eurostat. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Retrieved 2026-10-12.
ER  -

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rank_places {"indicator":"enterprises_ecommerce_sales_share","level":"country","within":"European Union (27)","limit":10}
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Questions

Which EU country has the highest enterprises with e-commerce sales?

Denmark, with 31.5% in 2018, according to Eurostat, European Commission.

Which EU country has the lowest enterprises with e-commerce sales?

Bulgaria, with 5.7% in 2018.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Retrieved 2026-10-12.