EU countries by enterprises with e-commerce sales

Denmark had the highest enterprises with e-commerce sales of 27 EU countries in 2021, at 38.3%. Luxembourg had the lowest, at 9.1%. The median was 19.3% and the figure for the European Union (27) was 18.9%. Source: Eurostat, European Commission.

Keep it in a collection in your library.
Highest38.3Denmark
Lowest9.1Luxembourg
Median19.327 EU countries
European Union (27)18.9History

Map of EU countries, 2021

Austria: 23 %Belgium: 30.7 %Bulgaria: 10.5 %Cyprus: 17.1 %Czechia: 24.5 %Germany: 19.3 %Denmark: 38.3 %Estonia: 18.7 %Spain: 25.8 %Finland: 23.5 %France: 12.1 %Greece: 19.3 %Croatia: 29.8 %Hungary: 18.6 %Ireland: 33.6 %Italy: 13.1 %Lithuania: 32 %Luxembourg: 9.1 %Latvia: 14.6 %Malta: 26.7 %Netherlands: 23.1 %Poland: 14.8 %Portugal: 16.9 %Romania: 12.1 %Sweden: 34.1 %Slovenia: 19.9 %Slovakia: 14.2 %
  • Under 14
  • 14 to 19
  • 19 to 23
  • 23 to 29
  • 29 and over
%, 2021. Source: Eurostat, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Boundaries: Natural Earth (public domain).

All EU countries, 2021

Denmark: 38.3 %Denmark38.3Sweden: 34.1 %Sweden34.1Ireland: 33.6 %Ireland33.6Lithuania: 32 %Lithuania32Belgium: 30.7 %Belgium30.7Croatia: 29.8 %Croatia29.8Malta: 26.7 %Malta26.7Spain: 25.8 %Spain25.8Czechia: 24.5 %Czechia24.5Finland: 23.5 %Finland23.5Netherlands: 23.1 %Netherlands23.1Austria: 23 %Austria23Slovenia: 19.9 %Slovenia19.9Germany: 19.3 %Germany19.3Greece: 19.3 %Greece19.3Estonia: 18.7 %Estonia18.7Hungary: 18.6 %Hungary18.6Cyprus: 17.1 %Cyprus17.1Portugal: 16.9 %Portugal16.9Poland: 14.8 %Poland14.8Latvia: 14.6 %Latvia14.6Slovakia: 14.2 %Slovakia14.2Italy: 13.1 %Italy13.1France: 12.1 %France12.1Romania: 12.1 %Romania12.1Bulgaria: 10.5 %Bulgaria10.5Luxembourg: 9.1 %Luxembourg9.1Denmark: 38.3 %Denmark38.3Sweden: 34.1 %Sweden34.1Ireland: 33.6 %Ireland33.6Lithuania: 32 %Lithuania32Belgium: 30.7 %Belgium30.7Croatia: 29.8 %Croatia29.8Malta: 26.7 %Malta26.7Spain: 25.8 %Spain25.8Czechia: 24.5 %Czechia24.5Finland: 23.5 %Finland23.5Netherlands: 23.1 %Netherlands23.1Austria: 23 %Austria23Slovenia: 19.9 %Slovenia19.9Germany: 19.3 %Germany19.3Greece: 19.3 %Greece19.3Estonia: 18.7 %Estonia18.7Hungary: 18.6 %Hungary18.6Cyprus: 17.1 %Cyprus17.1Portugal: 16.9 %Portugal16.9Poland: 14.8 %Poland14.8Latvia: 14.6 %Latvia14.6Slovakia: 14.2 %Slovakia14.2Italy: 13.1 %Italy13.1France: 12.1 %France12.1Romania: 12.1 %Romania12.1Bulgaria: 10.5 %Bulgaria10.5Luxembourg: 9.1 %Luxembourg9.1
%. Source: Eurostat, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Retrieved 2026-10-12.

Full ranking

RankEU countries2021 (%)Change on 2020
1Denmark38.3-0.1 pts
2Sweden34.1+2.7 pts
3Ireland33.6+1 pts
4Lithuania32+4.1 pts
5Belgium30.7+5.1 pts
6Croatia29.8-1 pts
7Malta26.7+2.2 pts
8Spain25.8+1.1 pts
9Czechia24.5-5.1 pts
10Finland23.5+4.4 pts
11Netherlands23.1+3.6 pts
12Austria23+0.7 pts
13Slovenia19.9+1.6 pts
14Germany19.3+1.5 pts
15Greece19.3n/a
16Estonia18.7+1.8 pts
17Hungary18.6+4.6 pts
18Cyprus17.1+2.3 pts
19Portugal16.9-2.7 pts
20Poland14.8+0.6 pts
21Latvia14.6+2.8 pts
22Slovakia14.2-3.3 pts
23Italy13.1+1.6 pts
24France12.1-1.6 pts
25Romania12.1-5.6 pts
26Bulgaria10.5+2.2 pts
27Luxembourg9.1-0.7 pts

Other periods

About this ranking

Share of enterprises with 10 or more persons employed whose e-commerce sales (orders received through websites, apps, online marketplaces or EDI-type messages) were at least 1% of their turnover in the previous calendar year. Covers all activities except agriculture, forestry, fishing, mining and quarrying and the financial sector. Eurostat survey on ICT usage and e-commerce in enterprises.

The reported year is the survey year; sales refer to the preceding calendar year. The EU Digital Economy and Society Index reports the same measure for small and medium-sized enterprises (10 to 249 persons employed); this series covers every enterprise with 10 or more. It counts enterprises, not sales: ecommerce_turnover_share is the share of turnover from e-commerce.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2) (EU countries by enterprises with e-commerce sales, 2021) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table

MLA 9

Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2), EU countries by enterprises with e-commerce sales, 2021. Eurostat, European Commission, 15 June 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2021. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). EU countries by enterprises with e-commerce sales, 2021. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Also distributed by Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2021.

Harvard

Eurostat, European Commission (2026) Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2), EU countries by enterprises with e-commerce sales, 2021 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table, via Invokely: https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2021 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_eu_countries_by_enterprises_2021,
  author = {{Eurostat, European Commission}},
  title = {{Enterprises with e-commerce sales of at least 1\% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc\_ec\_eseln2): EU countries by enterprises with e-commerce sales, 2021}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2021. Publisher attribution: Eurostat. Enterprises with e-commerce sales of at least 1\% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc\_ec\_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc\_ec\_eseln2/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2): EU countries by enterprises with e-commerce sales, 2021
PY  - 2026
DA  - 2026/06/15
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table
L2  - https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2021
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/enterprises-ecommerce-sales/eu-countries?period=2021.
N1  - Publisher attribution: Eurostat. Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_eseln2/default/table. Retrieved 2026-10-12.
ER  - 
Embed this chart

Paste this code into a web page or a blog post. The chart shows the latest figures as they are published, with the source and a link back to this page.

Sites that read oEmbed links, such as WordPress, can show the chart when you paste the link to this page.

Use this data in your AI agent

Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:

Rank EU countries by enterprises with e-commerce sales using official data, and cite the source.
rank_places {"indicator":"enterprises_ecommerce_sales_share","level":"country","within":"European Union (27)","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=enterprises_ecommerce_sales_share&level=country&within=European%20Union%20(27)&limit=10

Connect Claude, ChatGPT or Cursor in one step. The trial answers 25 calls a day without an account.

Questions

Which EU country has the highest enterprises with e-commerce sales?

Denmark, with 38.3% in 2021, according to Eurostat, European Commission.

Which EU country has the lowest enterprises with e-commerce sales?

Luxembourg, with 9.1% in 2021.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Enterprises with e-commerce sales of at least 1% of turnover, 10 or more persons employed, all activities except agriculture, mining and finance, survey year (isoc_ec_eseln2). Retrieved 2026-10-12.

EU countries: more rankings