NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms

Roma had the highest guest nights in short-stay rentals booked through online platforms of 107 areas in 2023, at 13.51 million. Lodi had the lowest, at 21,076. The median was 365,806 and the figure for Italy was 107.27 million. Source: Eurostat, European Commission.

Keep it in a collection in your library.
Highest13,509,593Roma
Lowest21,076Lodi
Median365,806107 areas
Italy107,273,361History

Top 40 areas, 2023

Roma: 13,509,593 countRoma13,509,593Milano: 6,840,479 countMilano6,840,479Firenze: 6,099,909 countFirenze6,099,909Napoli: 5,889,400 countNapoli5,889,400Venezia: 5,499,954 countVenezia5,499,954Sassari: 3,245,091 countSassari3,245,091Palermo: 2,864,681 countPalermo2,864,681Verona: 2,445,326 countVerona2,445,326Lecce: 2,206,317 countLecce2,206,317Bari: 2,187,258 countBari2,187,258Como: 2,140,079 countComo2,140,079Genova: 2,123,998 countGenova2,123,998Bolzano-Bozen: 2,073,058 countBolzano-Bozen2,073,058La Spezia: 2,025,989 countLa Spezia2,025,989Salerno: 1,985,016 countSalerno1,985,016Torino: 1,966,619 countTorino1,966,619Catania: 1,907,517 countCatania1,907,517Trento: 1,864,832 countTrento1,864,832Brescia: 1,774,226 countBrescia1,774,226Bologna: 1,723,707 countBologna1,723,707Trapani: 1,621,862 countTrapani1,621,862Lucca: 1,570,039 countLucca1,570,039Siena: 1,523,950 countSiena1,523,950Siracusa: 1,472,896 countSiracusa1,472,896Livorno: 1,297,650 countLivorno1,297,650Messina: 1,267,225 countMessina1,267,225Pisa: 1,143,477 countPisa1,143,477Cagliari: 1,122,196 countCagliari1,122,196Imperia: 1,052,372 countImperia1,052,372Brindisi: 1,052,305 countBrindisi1,052,305Savona: 1,016,018 countSavona1,016,018Valle d’Aosta/Vallée d’Aoste: 972,311 countValle d’Aosta/Vallée d’Aoste972,311Perugia: 963,611 countPerugia963,611Sud Sardegna: 963,163 countSud Sardegna963,163Bergamo: 863,400 countBergamo863,400Grosseto: 849,629 countGrosseto849,629Nuoro: 827,290 countNuoro827,290Lecco: 791,919 countLecco791,919Arezzo: 775,295 countArezzo775,295Verbano-Cusio-Ossola: 705,734 countVerbano-Cusio-Ossola705,734Roma: 13,509,593 countRoma13,509,593Milano: 6,840,479 countMilano6,840,479Firenze: 6,099,909 countFirenze6,099,909Napoli: 5,889,400 countNapoli5,889,400Venezia: 5,499,954 countVenezia5,499,954Sassari: 3,245,091 countSassari3,245,091Palermo: 2,864,681 countPalermo2,864,681Verona: 2,445,326 countVerona2,445,326Lecce: 2,206,317 countLecce2,206,317Bari: 2,187,258 countBari2,187,258Como: 2,140,079 countComo2,140,079Genova: 2,123,998 countGenova2,123,998Bolzano-Bozen: 2,073,058 countBolzano-Bozen2,073,058La Spezia: 2,025,989 countLa Spezia2,025,989Salerno: 1,985,016 countSalerno1,985,016Torino: 1,966,619 countTorino1,966,619Catania: 1,907,517 countCatania1,907,517Trento: 1,864,832 countTrento1,864,832Brescia: 1,774,226 countBrescia1,774,226Bologna: 1,723,707 countBologna1,723,707Trapani: 1,621,862 countTrapani1,621,862Lucca: 1,570,039 countLucca1,570,039Siena: 1,523,950 countSiena1,523,950Siracusa: 1,472,896 countSiracusa1,472,896Livorno: 1,297,650 countLivorno1,297,650Messina: 1,267,225 countMessina1,267,225Pisa: 1,143,477 countPisa1,143,477Cagliari: 1,122,196 countCagliari1,122,196Imperia: 1,052,372 countImperia1,052,372Brindisi: 1,052,305 countBrindisi1,052,305Savona: 1,016,018 countSavona1,016,018Valle d’Aosta/Vallée d’Aoste: 972,311 countValle d’Aosta/Vallée d’Aoste972,311Perugia: 963,611 countPerugia963,611Sud Sardegna: 963,163 countSud Sardegna963,163Bergamo: 863,400 countBergamo863,400Grosseto: 849,629 countGrosseto849,629Nuoro: 827,290 countNuoro827,290Lecco: 791,919 countLecco791,919Arezzo: 775,295 countArezzo775,295Verbano-Cusio-Ossola: 705,734 countVerbano-Cusio-Ossola705,734
count. Source: Eurostat, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Full ranking

RankAreas2023
count
Change on 2022
1Roma13,509,593+46.6%
2Milano6,840,479+59.9%
3Firenze6,099,909+35.3%
4Napoli5,889,400+38%
5Venezia5,499,954+18.8%
6Sassari3,245,091+10.2%
7Palermo2,864,681+26.6%
8Verona2,445,326+21.9%
9Lecce2,206,317+13.7%
10Bari2,187,258+37.4%
11Como2,140,079+24.6%
12Genova2,123,998+33.5%
13Bolzano-Bozen2,073,058+28.1%
14La Spezia2,025,989+20.1%
15Salerno1,985,016+20.6%
16Torino1,966,619+30.6%
17Catania1,907,517+27.3%
18Trento1,864,832+24.1%
19Brescia1,774,226+15.3%
20Bologna1,723,707+36.1%
21Trapani1,621,862+16.9%
22Lucca1,570,039+13.5%
23Siena1,523,950+18.2%
24Siracusa1,472,896+14.6%
25Livorno1,297,650+12.1%
26Messina1,267,225+24.8%
27Pisa1,143,477+24.3%
28Cagliari1,122,196+16.1%
29Imperia1,052,372+15.5%
30Brindisi1,052,305+23.1%
31Savona1,016,018+18.7%
32Valle d’Aosta/Vallée d’Aoste972,311+16.9%
33Perugia963,611+12.5%
34Sud Sardegna963,163+11%
35Bergamo863,400+41.2%
36Grosseto849,629+9.5%
37Nuoro827,290+14.3%
38Lecco791,919+30.8%
39Arezzo775,295+15%
40Verbano-Cusio-Ossola705,734+15.8%
41Sondrio679,662+31.1%
42Udine615,413+25.3%
43Belluno557,404+31.9%
44Ragusa534,345+18.4%
45Varese505,092+31.2%
46Padova484,587+27.4%
47Rimini478,928+13.7%
48Trieste476,595+48.1%
49Latina460,551+12.9%
50Agrigento449,950+13.1%
51Cuneo419,331+19.4%
52Taranto416,508+24.3%
53Viterbo371,116+14.2%
54Vibo Valentia365,806+18.5%
55Ancona362,491+9.9%
56Pistoia336,237+23.4%
57Massa-Carrara318,233+13.9%
58Treviso315,975+29.4%
59Foggia299,042+11.4%
60Chieti288,657+22.4%
61Novara288,103+20.3%
62Pesaro e Urbino276,403+10.1%
63Pescara275,399+35.7%
64L’Aquila267,670+17.8%
65Terni265,476+19.2%
66Teramo259,847+12.6%
67Oristano255,325+16.6%
68Matera252,061+17.1%
69Vicenza246,634+28.8%
70Parma241,722+25.2%
71Ravenna203,391+8.7%
72Modena194,500+21.3%
73Asti192,767+18.1%
74Ferrara185,626+30.8%
75Monza e della Brianza182,208+59.6%
76Cosenza175,714+6.2%
77Macerata161,845+11.8%
78Gorizia160,397+39%
79Alessandria159,963+25.4%
80Ascoli Piceno148,674+13%
81Pavia129,801+30.9%
82Fermo128,888+7.2%
83Reggio Calabria127,058+24.5%
84Mantova122,160+30.7%
85Barletta-Andria-Trani109,534+44.2%
86Caserta108,953+44.5%
87Catanzaro100,166+18.2%
88Forlì-Cesena97,725+21.5%
89Campobasso92,945+34.7%
90Rovigo80,846+13.2%
91Reggio nell’Emilia77,296+46.3%
92Prato69,897+40.3%
93Rieti64,769+12.4%
94Frosinone63,458+26.8%
95Pordenone62,492+31.4%
96Cremona60,372+53%
97Potenza58,867+10.3%
98Piacenza58,617+28%
99Biella50,814+34.7%
100Crotone48,506+7.7%
101Vercelli47,364+14.1%
102Benevento29,784+34.4%
103Enna28,683+34.5%
104Avellino28,648+26.8%
105Caltanissetta24,933+36.3%
106Isernia24,670+23.3%
107Lodi21,076+28.1%

Other periods

About this ranking

Nights spent by guests, residents of the country and visitors from abroad together, in short-stay accommodation (NACE Rev. 2 group 55.2: holiday flats, houses and rooms) booked through Airbnb, Booking or Expedia, from booking data the platforms share with Eurostat. Every guest counts: a family of four staying three nights is 12 guest nights.

Official statistics compiled by Eurostat from data the platforms transmit under agreements with the European Commission, published only as totals across platforms. Data start in 2018. Tripadvisor also reported until 2024; Eurostat found no break when it left. Hotels listed on the platforms are not included. Do not add these nights to tourist_nights: national accommodation surveys already count some of the same rentals. Eurostat withholds NUTS 3 values where few bookings would reveal individual hosts.

Every value in the ranking comes from the same publisher and the same period, so the areas are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3) (NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2023) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table

MLA 9

Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2023. Eurostat, European Commission, 22 Sept. 2026, https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2023. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2023. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Also distributed by Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2023.

Harvard

Eurostat, European Commission (2026) Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2023 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table, via Invokely: https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2023 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_nuts_3_areas_of_2023,
  author = {{Eurostat, European Commission}},
  title = {{Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2023}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2023. Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour\_ce\_oan3/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2023
PY  - 2026
DA  - 2026/09/22
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table
L2  - https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2023
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2023.
N1  - Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.
ER  - 
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Questions

Which area has the highest guest nights in short-stay rentals booked through online platforms?

Roma, with 13.51 million in 2023, according to Eurostat, European Commission.

Which area has the lowest guest nights in short-stay rentals booked through online platforms?

Lodi, with 21,076 in 2023.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Guest nights in short-stay rentals booked through online platforms: other rankings

NUTS 3 areas of Italy: more rankings