NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2025

Roma had the highest guest nights in short-stay rentals booked through online platforms of 107 areas in 2025, at 20.02 million. Caltanissetta had the lowest, at 29,153. The median was 488,230 and the figure for Italy was 138.74 million. Source: Eurostat, European Commission.

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Highest20,020,677Roma
Lowest29,153Caltanissetta
Median488,230107 areas
Italy138,736,628History

Top 40 areas, 2025

Roma: 20,020,677 countRoma20,020,677Milano: 9,733,709 countMilano9,733,709Firenze: 7,421,992 countFirenze7,421,992Napoli: 6,375,715 countNapoli6,375,715Venezia: 6,077,060 countVenezia6,077,060Sassari: 4,213,875 countSassari4,213,875Palermo: 3,873,051 countPalermo3,873,051Bari: 3,540,600 countBari3,540,600Verona: 3,311,550 countVerona3,311,550Como: 2,789,822 countComo2,789,822Lecce: 2,778,632 countLecce2,778,632Genova: 2,748,183 countGenova2,748,183Catania: 2,604,558 countCatania2,604,558Bolzano-Bozen: 2,582,535 countBolzano-Bozen2,582,535Trento: 2,472,989 countTrento2,472,989Torino: 2,434,063 countTorino2,434,063Salerno: 2,336,732 countSalerno2,336,732Bologna: 2,236,760 countBologna2,236,760Brescia: 2,198,090 countBrescia2,198,090La Spezia: 2,159,684 countLa Spezia2,159,684Lucca: 1,975,236 countLucca1,975,236Siena: 1,899,303 countSiena1,899,303Siracusa: 1,846,492 countSiracusa1,846,492Trapani: 1,822,881 countTrapani1,822,881Messina: 1,549,376 countMessina1,549,376Livorno: 1,501,070 countLivorno1,501,070Pisa: 1,496,503 countPisa1,496,503Cagliari: 1,446,301 countCagliari1,446,301Brindisi: 1,430,062 countBrindisi1,430,062Imperia: 1,319,449 countImperia1,319,449Bergamo: 1,301,554 countBergamo1,301,554Savona: 1,249,284 countSavona1,249,284Perugia: 1,244,615 countPerugia1,244,615Sud Sardegna: 1,173,783 countSud Sardegna1,173,783Valle d’Aosta/Vallée d’Aoste: 1,129,583 countValle d’Aosta/Vallée d’Aoste1,129,583Nuoro: 1,081,340 countNuoro1,081,340Lecco: 1,063,435 countLecco1,063,435Grosseto: 957,683 countGrosseto957,683Arezzo: 942,747 countArezzo942,747Sondrio: 883,181 countSondrio883,181Roma: 20,020,677 countRoma20,020,677Milano: 9,733,709 countMilano9,733,709Firenze: 7,421,992 countFirenze7,421,992Napoli: 6,375,715 countNapoli6,375,715Venezia: 6,077,060 countVenezia6,077,060Sassari: 4,213,875 countSassari4,213,875Palermo: 3,873,051 countPalermo3,873,051Bari: 3,540,600 countBari3,540,600Verona: 3,311,550 countVerona3,311,550Como: 2,789,822 countComo2,789,822Lecce: 2,778,632 countLecce2,778,632Genova: 2,748,183 countGenova2,748,183Catania: 2,604,558 countCatania2,604,558Bolzano-Bozen: 2,582,535 countBolzano-Bozen2,582,535Trento: 2,472,989 countTrento2,472,989Torino: 2,434,063 countTorino2,434,063Salerno: 2,336,732 countSalerno2,336,732Bologna: 2,236,760 countBologna2,236,760Brescia: 2,198,090 countBrescia2,198,090La Spezia: 2,159,684 countLa Spezia2,159,684Lucca: 1,975,236 countLucca1,975,236Siena: 1,899,303 countSiena1,899,303Siracusa: 1,846,492 countSiracusa1,846,492Trapani: 1,822,881 countTrapani1,822,881Messina: 1,549,376 countMessina1,549,376Livorno: 1,501,070 countLivorno1,501,070Pisa: 1,496,503 countPisa1,496,503Cagliari: 1,446,301 countCagliari1,446,301Brindisi: 1,430,062 countBrindisi1,430,062Imperia: 1,319,449 countImperia1,319,449Bergamo: 1,301,554 countBergamo1,301,554Savona: 1,249,284 countSavona1,249,284Perugia: 1,244,615 countPerugia1,244,615Sud Sardegna: 1,173,783 countSud Sardegna1,173,783Valle d’Aosta/Vallée d’Aoste: 1,129,583 countValle d’Aosta/Vallée d’Aoste1,129,583Nuoro: 1,081,340 countNuoro1,081,340Lecco: 1,063,435 countLecco1,063,435Grosseto: 957,683 countGrosseto957,683Arezzo: 942,747 countArezzo942,747Sondrio: 883,181 countSondrio883,181
count. Source: Eurostat, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Full ranking

RankAreas2025
count
Change on 2024
1Roma20,020,677+18.8%
2Milano9,733,709+11.8%
3Firenze7,421,992+4.1%
4Napoli6,375,715-0.4%
5Venezia6,077,060+1.6%
6Sassari4,213,875+6.5%
7Palermo3,873,051+10.6%
8Bari3,540,600+25.9%
9Verona3,311,550+11.7%
10Como2,789,822+12.4%
11Lecce2,778,632+14.3%
12Genova2,748,183+9.8%
13Catania2,604,558+9.1%
14Bolzano-Bozen2,582,535+9.7%
15Trento2,472,989+13%
16Torino2,434,063+7.8%
17Salerno2,336,732+9.1%
18Bologna2,236,760+8.9%
19Brescia2,198,090+4.6%
20La Spezia2,159,684+0.3%
21Lucca1,975,236+1.7%
22Siena1,899,303+5.4%
23Siracusa1,846,492+5.5%
24Trapani1,822,881+0.9%
25Messina1,549,376+9.1%
26Livorno1,501,070+2.9%
27Pisa1,496,503+8.9%
28Cagliari1,446,301+7%
29Brindisi1,430,062+14.5%
30Imperia1,319,449+8.3%
31Bergamo1,301,554+14.6%
32Savona1,249,284+11.2%
33Perugia1,244,615+7.9%
34Sud Sardegna1,173,783+4.2%
35Valle d’Aosta/Vallée d’Aoste1,129,583+9.3%
36Nuoro1,081,340+6.7%
37Lecco1,063,435+15.6%
38Grosseto957,683+3.4%
39Arezzo942,747+3.6%
40Sondrio883,181+10.4%
41Verbano-Cusio-Ossola880,406+12.1%
42Belluno830,726+22%
43Udine794,541+9.8%
44Trieste763,843+15.6%
45Ragusa728,266+15.1%
46Varese705,409+14.8%
47Rimini616,344+7.7%
48Padova588,977+3%
49Taranto567,784+14.8%
50Cuneo541,439+14.9%
51Agrigento537,547+3.9%
52Ancona513,188+15.5%
53Latina505,575+0.7%
54Vibo Valentia488,230+19%
55Viterbo450,255+8.8%
56Treviso416,379+11.7%
57Pistoia414,134+3.7%
58Pesaro e Urbino402,827+8.6%
59Novara364,893+15.1%
60Foggia359,677+6.2%
61Chieti353,853+4.1%
62Pescara352,292+9.3%
63Massa-Carrara345,343-3.4%
64L’Aquila338,064+12.4%
65Oristano332,741+6.7%
66Teramo327,937+11%
67Modena323,295+20.7%
68Terni320,856+1.5%
69Ravenna291,203+9.6%
70Vicenza290,506+4.7%
71Asti286,465+17.4%
72Matera278,294+6.2%
73Parma262,321-6.1%
74Macerata235,779+10.8%
75Monza e della Brianza221,951+4.5%
76Ferrara221,637+4.3%
77Alessandria220,672+9.1%
78Gorizia215,335+20.4%
79Reggio Calabria199,661+19.4%
80Ascoli Piceno189,876+8.1%
81Cosenza181,429-8.5%
82Pavia159,842+1%
83Barletta-Andria-Trani155,131+11.7%
84Fermo153,678+4.5%
85Mantova146,534+5.8%
86Forlì-Cesena133,667+2.6%
87Rovigo125,562+25.3%
88Caserta111,813-4.6%
89Catanzaro108,972+1.3%
90Prato104,450+18.6%
91Campobasso101,023-2.1%
92Pordenone89,458+11.7%
93Cremona89,431+18.8%
94Reggio nell’Emilia85,554-5.6%
95Rieti80,526+11.5%
96Frosinone78,550+2%
97Piacenza76,478+2.7%
98Biella72,211+21.9%
99Potenza66,577+5.2%
100Vercelli61,933+7.1%
101Crotone49,875+1%
102Benevento39,228+2.4%
103Avellino36,550+8.6%
104Enna33,515+5.4%
105Isernia31,891+11.6%
106Lodi30,921+25.5%
107Caltanissetta29,153-0.9%

Other periods

About this ranking

Nights spent by guests, residents of the country and visitors from abroad together, in short-stay accommodation (NACE Rev. 2 group 55.2: holiday flats, houses and rooms) booked through Airbnb, Booking or Expedia, from booking data the platforms share with Eurostat. Every guest counts: a family of four staying three nights is 12 guest nights.

Official statistics compiled by Eurostat from data the platforms transmit under agreements with the European Commission, published only as totals across platforms. Data start in 2018. Tripadvisor also reported until 2024; Eurostat found no break when it left. Hotels listed on the platforms are not included. Do not add these nights to tourist_nights: national accommodation surveys already count some of the same rentals. Eurostat withholds NUTS 3 values where few bookings would reveal individual hosts.

Every value in the ranking comes from the same publisher and the same period, so the areas are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3) (NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table

MLA 9

Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2025. Eurostat, European Commission, 22 Sept. 2026, https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Also distributed by Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces.

Harvard

Eurostat, European Commission (2026) Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table, via Invokely: https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_nuts_3_areas_of_2025,
  author = {{Eurostat, European Commission}},
  title = {{Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces. Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour\_ce\_oan3/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2025
PY  - 2026
DA  - 2026/09/22
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table
L2  - https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces.
N1  - Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.
ER  - 
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Questions

Which area has the highest guest nights in short-stay rentals booked through online platforms?

Roma, with 20.02 million in 2025, according to Eurostat, European Commission.

Which area has the lowest guest nights in short-stay rentals booked through online platforms?

Caltanissetta, with 29,153 in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Guest nights in short-stay rentals booked through online platforms: other rankings

NUTS 3 areas of Italy: more rankings