NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms

Roma had the highest guest nights in short-stay rentals booked through online platforms of 107 areas in 2018, at 9.53 million. Isernia had the lowest, at 6,988. The median was 211,725 and the figure for Italy was 65.86 million. Source: Eurostat, European Commission.

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Highest9,527,045Roma
Lowest6,988Isernia
Median211,725107 areas
Italy65,861,505History

Top 40 areas, 2018

Roma: 9,527,045 countRoma9,527,045Firenze: 4,592,900 countFirenze4,592,900Venezia: 4,154,313 countVenezia4,154,313Milano: 3,596,829 countMilano3,596,829Napoli: 2,832,800 countNapoli2,832,800Sassari: 2,248,440 countSassari2,248,440Palermo: 1,571,297 countPalermo1,571,297Verona: 1,563,628 countVerona1,563,628La Spezia: 1,441,916 countLa Spezia1,441,916Lecce: 1,441,897 countLecce1,441,897Lucca: 1,248,715 countLucca1,248,715Salerno: 1,185,235 countSalerno1,185,235Brescia: 1,174,096 countBrescia1,174,096Trento: 1,162,637 countTrento1,162,637Como: 1,110,642 countComo1,110,642Genova: 1,097,316 countGenova1,097,316Trapani: 1,074,847 countTrapani1,074,847Siracusa: 1,033,132 countSiracusa1,033,132Torino: 1,015,638 countTorino1,015,638Catania: 1,011,188 countCatania1,011,188Siena: 1,001,501 countSiena1,001,501Bologna: 1,001,301 countBologna1,001,301Bolzano-Bozen: 960,354 countBolzano-Bozen960,354Livorno: 854,205 countLivorno854,205Messina: 794,283 countMessina794,283Bari: 765,495 countBari765,495Pisa: 727,011 countPisa727,011Cagliari: 724,490 countCagliari724,490Sud Sardegna: 697,405 countSud Sardegna697,405Perugia: 612,206 countPerugia612,206Imperia: 610,616 countImperia610,616Grosseto: 601,631 countGrosseto601,631Valle d’Aosta/Vallée d’Aoste: 560,301 countValle d’Aosta/Vallée d’Aoste560,301Nuoro: 551,594 countNuoro551,594Savona: 508,847 countSavona508,847Brindisi: 506,565 countBrindisi506,565Arezzo: 484,136 countArezzo484,136Ragusa: 429,412 countRagusa429,412Udine: 421,576 countUdine421,576Verbano-Cusio-Ossola: 413,732 countVerbano-Cusio-Ossola413,732Roma: 9,527,045 countRoma9,527,045Firenze: 4,592,900 countFirenze4,592,900Venezia: 4,154,313 countVenezia4,154,313Milano: 3,596,829 countMilano3,596,829Napoli: 2,832,800 countNapoli2,832,800Sassari: 2,248,440 countSassari2,248,440Palermo: 1,571,297 countPalermo1,571,297Verona: 1,563,628 countVerona1,563,628La Spezia: 1,441,916 countLa Spezia1,441,916Lecce: 1,441,897 countLecce1,441,897Lucca: 1,248,715 countLucca1,248,715Salerno: 1,185,235 countSalerno1,185,235Brescia: 1,174,096 countBrescia1,174,096Trento: 1,162,637 countTrento1,162,637Como: 1,110,642 countComo1,110,642Genova: 1,097,316 countGenova1,097,316Trapani: 1,074,847 countTrapani1,074,847Siracusa: 1,033,132 countSiracusa1,033,132Torino: 1,015,638 countTorino1,015,638Catania: 1,011,188 countCatania1,011,188Siena: 1,001,501 countSiena1,001,501Bologna: 1,001,301 countBologna1,001,301Bolzano-Bozen: 960,354 countBolzano-Bozen960,354Livorno: 854,205 countLivorno854,205Messina: 794,283 countMessina794,283Bari: 765,495 countBari765,495Pisa: 727,011 countPisa727,011Cagliari: 724,490 countCagliari724,490Sud Sardegna: 697,405 countSud Sardegna697,405Perugia: 612,206 countPerugia612,206Imperia: 610,616 countImperia610,616Grosseto: 601,631 countGrosseto601,631Valle d’Aosta/Vallée d’Aoste: 560,301 countValle d’Aosta/Vallée d’Aoste560,301Nuoro: 551,594 countNuoro551,594Savona: 508,847 countSavona508,847Brindisi: 506,565 countBrindisi506,565Arezzo: 484,136 countArezzo484,136Ragusa: 429,412 countRagusa429,412Udine: 421,576 countUdine421,576Verbano-Cusio-Ossola: 413,732 countVerbano-Cusio-Ossola413,732
count. Source: Eurostat, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Full ranking

RankAreas2018
count
1Roma9,527,045
2Firenze4,592,900
3Venezia4,154,313
4Milano3,596,829
5Napoli2,832,800
6Sassari2,248,440
7Palermo1,571,297
8Verona1,563,628
9La Spezia1,441,916
10Lecce1,441,897
11Lucca1,248,715
12Salerno1,185,235
13Brescia1,174,096
14Trento1,162,637
15Como1,110,642
16Genova1,097,316
17Trapani1,074,847
18Siracusa1,033,132
19Torino1,015,638
20Catania1,011,188
21Siena1,001,501
22Bologna1,001,301
23Bolzano-Bozen960,354
24Livorno854,205
25Messina794,283
26Bari765,495
27Pisa727,011
28Cagliari724,490
29Sud Sardegna697,405
30Perugia612,206
31Imperia610,616
32Grosseto601,631
33Valle d’Aosta/Vallée d’Aoste560,301
34Nuoro551,594
35Savona508,847
36Brindisi506,565
37Arezzo484,136
38Ragusa429,412
39Udine421,576
40Verbano-Cusio-Ossola413,732
41Bergamo404,546
42Lecco366,897
43Sondrio363,710
44Latina344,318
45Belluno327,350
46Agrigento315,183
47Padova287,050
48Rimini242,836
49Varese240,826
50Vibo Valentia235,760
51Trieste233,343
52Ancona226,880
53Cuneo222,039
54Taranto211,725
55Treviso207,661
56Massa-Carrara198,487
57Pistoia196,112
58Oristano185,850
59Foggia183,484
60Viterbo181,177
61Ravenna176,739
62Novara165,176
63Matera160,142
64Terni158,914
65Pesaro e Urbino157,548
66Teramo140,479
67Ferrara139,825
68Vicenza136,594
69Chieti126,194
70Pescara123,469
71Cosenza111,753
72Parma106,966
73L’Aquila104,037
74Modena103,001
75Ascoli Piceno91,681
76Macerata86,357
77Asti83,441
78Gorizia80,016
79Alessandria76,127
80Fermo71,200
81Reggio Calabria71,089
82Monza e della Brianza71,054
83Mantova67,858
84Pavia61,233
85Rovigo58,834
86Forlì-Cesena57,030
87Catanzaro55,436
88Prato49,635
89Caserta48,115
90Barletta-Andria-Trani41,334
91Rieti40,003
92Reggio nell’Emilia38,815
93Piacenza33,581
94Pordenone31,170
95Potenza30,733
96Frosinone27,309
97Campobasso26,342
98Crotone26,077
99Cremona25,446
100Vercelli22,612
101Enna19,187
102Biella17,024
103Benevento13,232
104Caltanissetta12,059
105Lodi11,936
106Avellino11,308
107Isernia6,988

Other periods

About this ranking

Nights spent by guests, residents of the country and visitors from abroad together, in short-stay accommodation (NACE Rev. 2 group 55.2: holiday flats, houses and rooms) booked through Airbnb, Booking or Expedia, from booking data the platforms share with Eurostat. Every guest counts: a family of four staying three nights is 12 guest nights.

Official statistics compiled by Eurostat from data the platforms transmit under agreements with the European Commission, published only as totals across platforms. Data start in 2018. Tripadvisor also reported until 2024; Eurostat found no break when it left. Hotels listed on the platforms are not included. Do not add these nights to tourist_nights: national accommodation surveys already count some of the same rentals. Eurostat withholds NUTS 3 values where few bookings would reveal individual hosts.

Every value in the ranking comes from the same publisher and the same period, so the areas are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3) (NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2018) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table

MLA 9

Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2018. Eurostat, European Commission, 22 Sept. 2026, https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2018. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2018. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Also distributed by Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2018.

Harvard

Eurostat, European Commission (2026) Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2018 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table, via Invokely: https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2018 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_nuts_3_areas_of_2018,
  author = {{Eurostat, European Commission}},
  title = {{Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2018}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2018. Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour\_ce\_oan3/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2018
PY  - 2026
DA  - 2026/09/22
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table
L2  - https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2018
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2018.
N1  - Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.
ER  - 
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Questions

Which area has the highest guest nights in short-stay rentals booked through online platforms?

Roma, with 9.53 million in 2018, according to Eurostat, European Commission.

Which area has the lowest guest nights in short-stay rentals booked through online platforms?

Isernia, with 6,988 in 2018.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Guest nights in short-stay rentals booked through online platforms: other rankings

NUTS 3 areas of Italy: more rankings