NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms

Roma had the highest guest nights in short-stay rentals booked through online platforms of 107 areas in 2019, at 10.65 million. Isernia had the lowest, at 8,462. The median was 269,781 and the figure for Italy was 76.04 million. Source: Eurostat, European Commission.

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Highest10,647,097Roma
Lowest8,462Isernia
Median269,781107 areas
Italy76,044,409History

Top 40 areas, 2019

Roma: 10,647,097 countRoma10,647,097Firenze: 4,952,937 countFirenze4,952,937Venezia: 4,675,350 countVenezia4,675,350Milano: 4,374,300 countMilano4,374,300Napoli: 3,509,580 countNapoli3,509,580Sassari: 2,532,867 countSassari2,532,867Palermo: 1,866,836 countPalermo1,866,836Verona: 1,793,132 countVerona1,793,132Lecce: 1,623,239 countLecce1,623,239La Spezia: 1,511,261 countLa Spezia1,511,261Trento: 1,378,210 countTrento1,378,210Brescia: 1,357,404 countBrescia1,357,404Como: 1,357,331 countComo1,357,331Salerno: 1,338,344 countSalerno1,338,344Lucca: 1,329,521 countLucca1,329,521Torino: 1,240,833 countTorino1,240,833Bologna: 1,240,155 countBologna1,240,155Catania: 1,236,631 countCatania1,236,631Genova: 1,223,272 countGenova1,223,272Siracusa: 1,185,171 countSiracusa1,185,171Bolzano-Bozen: 1,159,760 countBolzano-Bozen1,159,760Trapani: 1,153,011 countTrapani1,153,011Siena: 1,105,743 countSiena1,105,743Bari: 1,088,696 countBari1,088,696Livorno: 936,234 countLivorno936,234Cagliari: 909,936 countCagliari909,936Messina: 887,891 countMessina887,891Pisa: 818,720 countPisa818,720Sud Sardegna: 798,946 countSud Sardegna798,946Imperia: 698,831 countImperia698,831Perugia: 672,154 countPerugia672,154Valle d’Aosta/Vallée d’Aoste: 663,950 countValle d’Aosta/Vallée d’Aoste663,950Grosseto: 650,876 countGrosseto650,876Nuoro: 639,926 countNuoro639,926Brindisi: 616,687 countBrindisi616,687Savona: 606,515 countSavona606,515Arezzo: 538,755 countArezzo538,755Verbano-Cusio-Ossola: 504,313 countVerbano-Cusio-Ossola504,313Bergamo: 495,120 countBergamo495,120Udine: 493,652 countUdine493,652Roma: 10,647,097 countRoma10,647,097Firenze: 4,952,937 countFirenze4,952,937Venezia: 4,675,350 countVenezia4,675,350Milano: 4,374,300 countMilano4,374,300Napoli: 3,509,580 countNapoli3,509,580Sassari: 2,532,867 countSassari2,532,867Palermo: 1,866,836 countPalermo1,866,836Verona: 1,793,132 countVerona1,793,132Lecce: 1,623,239 countLecce1,623,239La Spezia: 1,511,261 countLa Spezia1,511,261Trento: 1,378,210 countTrento1,378,210Brescia: 1,357,404 countBrescia1,357,404Como: 1,357,331 countComo1,357,331Salerno: 1,338,344 countSalerno1,338,344Lucca: 1,329,521 countLucca1,329,521Torino: 1,240,833 countTorino1,240,833Bologna: 1,240,155 countBologna1,240,155Catania: 1,236,631 countCatania1,236,631Genova: 1,223,272 countGenova1,223,272Siracusa: 1,185,171 countSiracusa1,185,171Bolzano-Bozen: 1,159,760 countBolzano-Bozen1,159,760Trapani: 1,153,011 countTrapani1,153,011Siena: 1,105,743 countSiena1,105,743Bari: 1,088,696 countBari1,088,696Livorno: 936,234 countLivorno936,234Cagliari: 909,936 countCagliari909,936Messina: 887,891 countMessina887,891Pisa: 818,720 countPisa818,720Sud Sardegna: 798,946 countSud Sardegna798,946Imperia: 698,831 countImperia698,831Perugia: 672,154 countPerugia672,154Valle d’Aosta/Vallée d’Aoste: 663,950 countValle d’Aosta/Vallée d’Aoste663,950Grosseto: 650,876 countGrosseto650,876Nuoro: 639,926 countNuoro639,926Brindisi: 616,687 countBrindisi616,687Savona: 606,515 countSavona606,515Arezzo: 538,755 countArezzo538,755Verbano-Cusio-Ossola: 504,313 countVerbano-Cusio-Ossola504,313Bergamo: 495,120 countBergamo495,120Udine: 493,652 countUdine493,652
count. Source: Eurostat, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Full ranking

RankAreas2019
count
Change on 2018
1Roma10,647,097+11.8%
2Firenze4,952,937+7.8%
3Venezia4,675,350+12.5%
4Milano4,374,300+21.6%
5Napoli3,509,580+23.9%
6Sassari2,532,867+12.6%
7Palermo1,866,836+18.8%
8Verona1,793,132+14.7%
9Lecce1,623,239+12.6%
10La Spezia1,511,261+4.8%
11Trento1,378,210+18.5%
12Brescia1,357,404+15.6%
13Como1,357,331+22.2%
14Salerno1,338,344+12.9%
15Lucca1,329,521+6.5%
16Torino1,240,833+22.2%
17Bologna1,240,155+23.9%
18Catania1,236,631+22.3%
19Genova1,223,272+11.5%
20Siracusa1,185,171+14.7%
21Bolzano-Bozen1,159,760+20.8%
22Trapani1,153,011+7.3%
23Siena1,105,743+10.4%
24Bari1,088,696+42.2%
25Livorno936,234+9.6%
26Cagliari909,936+25.6%
27Messina887,891+11.8%
28Pisa818,720+12.6%
29Sud Sardegna798,946+14.6%
30Imperia698,831+14.4%
31Perugia672,154+9.8%
32Valle d’Aosta/Vallée d’Aoste663,950+18.5%
33Grosseto650,876+8.2%
34Nuoro639,926+16%
35Brindisi616,687+21.7%
36Savona606,515+19.2%
37Arezzo538,755+11.3%
38Verbano-Cusio-Ossola504,313+21.9%
39Bergamo495,120+22.4%
40Udine493,652+17.1%
41Ragusa461,311+7.4%
42Lecco451,631+23.1%
43Sondrio426,922+17.4%
44Latina382,383+11.1%
45Belluno375,675+14.8%
46Agrigento360,991+14.5%
47Padova333,357+16.1%
48Rimini311,863+28.4%
49Trieste303,408+30%
50Varese301,320+25.1%
51Ancona272,893+20.3%
52Vibo Valentia271,816+15.3%
53Taranto269,990+27.5%
54Cuneo269,781+21.5%
55Matera248,294+55%
56Treviso230,361+10.9%
57Viterbo221,719+22.4%
58Massa-Carrara220,484+11.1%
59Pistoia213,754+9%
60Foggia210,883+14.9%
61Oristano206,381+11%
62Novara199,006+20.5%
63Ravenna196,193+11%
64Pesaro e Urbino187,767+19.2%
65Teramo174,982+24.6%
66Terni172,231+8.4%
67Vicenza159,929+17.1%
68Chieti154,104+22.1%
69Ferrara152,908+9.4%
70Pescara152,487+23.5%
71Parma140,582+31.4%
72Cosenza139,106+24.5%
73L’Aquila137,745+32.4%
74Modena128,385+24.6%
75Asti102,411+22.7%
76Macerata102,113+18.2%
77Ascoli Piceno99,924+9%
78Monza e della Brianza97,349+37%
79Alessandria91,927+20.8%
80Mantova89,350+31.7%
81Gorizia88,782+11%
82Pavia82,734+35.1%
83Reggio Calabria81,855+15.1%
84Fermo81,603+14.6%
85Catanzaro72,036+29.9%
86Forlì-Cesena71,149+24.8%
87Rovigo70,398+19.7%
88Caserta66,267+37.7%
89Barletta-Andria-Trani55,804+35%
90Prato55,434+11.7%
91Reggio nell’Emilia44,072+13.5%
92Rieti43,700+9.2%
93Potenza38,305+24.6%
94Piacenza37,935+13%
95Campobasso37,815+43.6%
96Cremona34,553+35.8%
97Pordenone34,414+10.4%
98Frosinone33,324+22%
99Crotone33,167+27.2%
100Vercelli27,403+21.2%
101Enna23,356+21.7%
102Biella22,308+31%
103Benevento16,369+23.7%
104Lodi15,892+33.1%
105Caltanissetta15,792+31%
106Avellino14,577+28.9%
107Isernia8,462+21.1%

Other periods

About this ranking

Nights spent by guests, residents of the country and visitors from abroad together, in short-stay accommodation (NACE Rev. 2 group 55.2: holiday flats, houses and rooms) booked through Airbnb, Booking or Expedia, from booking data the platforms share with Eurostat. Every guest counts: a family of four staying three nights is 12 guest nights.

Official statistics compiled by Eurostat from data the platforms transmit under agreements with the European Commission, published only as totals across platforms. Data start in 2018. Tripadvisor also reported until 2024; Eurostat found no break when it left. Hotels listed on the platforms are not included. Do not add these nights to tourist_nights: national accommodation surveys already count some of the same rentals. Eurostat withholds NUTS 3 values where few bookings would reveal individual hosts.

Every value in the ranking comes from the same publisher and the same period, so the areas are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3) (NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2019) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table

MLA 9

Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2019. Eurostat, European Commission, 22 Sept. 2026, https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2019. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2019. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Also distributed by Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2019.

Harvard

Eurostat, European Commission (2026) Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3), NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2019 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table, via Invokely: https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2019 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_nuts_3_areas_of_2019,
  author = {{Eurostat, European Commission}},
  title = {{Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2019}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2019. Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour\_ce\_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour\_ce\_oan3/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3): NUTS 3 areas of Italy by guest nights in short-stay rentals booked through online platforms, 2019
PY  - 2026
DA  - 2026/09/22
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table
L2  - https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2019
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/short-stay-platform-guest-nights/italy-provinces?period=2019.
N1  - Publisher attribution: Eurostat. Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). https://ec.europa.eu/eurostat/databrowser/view/tour_ce_oan3/default/table. Retrieved 2026-10-12.
ER  - 
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Questions

Which area has the highest guest nights in short-stay rentals booked through online platforms?

Roma, with 10.65 million in 2019, according to Eurostat, European Commission.

Which area has the lowest guest nights in short-stay rentals booked through online platforms?

Isernia, with 8,462 in 2019.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Guest nights spent at short-stay accommodation offered via online platforms by NUTS 3 region, residents and non-residents (tour_ce_oan3). Retrieved 2026-10-12.

Guest nights in short-stay rentals booked through online platforms: other rankings

NUTS 3 areas of Italy: more rankings