Regions of France (NUTS 2) by people who bought online in the last 12 months
Ile-de-France had the highest people who bought online in the last 12 months of 26 regions in 2023, at 81.7%. Guadeloupe had the lowest, at 31.2%. The median was 75.6% and the figure for France was 76.9%. Source: Eurostat, European Commission.
All regions, 2023
Full ranking
| Rank | Regions | 2023 (%) | Change on 2022 |
|---|---|---|---|
| 1 | Ile-de-France | 81.7 | +0.3 pts |
| 2 | Rhône-Alpes | 81.3 | +2.1 pts |
| 3 | Languedoc-Roussillon | 81.3 | +0.5 pts |
| 4 | Aquitaine | 80.5 | +2.7 pts |
| 5 | Alsace | 80.5 | +0.4 pts |
| 6 | Provence-Alpes-Côte d’Azur | 79 | -1.2 pts |
| 7 | Midi-Pyrénées | 78.1 | +3.9 pts |
| 8 | Pays de la Loire | 78 | 0 pts |
| 9 | Centre - Val de Loire | 77.1 | +4.8 pts |
| 10 | Limousin | 76.9 | +4 pts |
| 11 | Corse Low reliability | 76.7 | +0.1 pts |
| 12 | Haute-Normandie | 76 | +1.6 pts |
| 13 | Bretagne | 75.6 | +2.3 pts |
| 14 | Nord-Pas de Calais | 75.6 | +3.4 pts |
| 15 | Franche-Comté | 75.5 | +1.9 pts |
| 16 | Poitou-Charentes | 74.2 | -6.9 pts |
| 17 | Lorraine | 73.3 | -0.7 pts |
| 18 | Auvergne | 73 | -2.3 pts |
| 19 | Champagne-Ardenne | 72.8 | +2.9 pts |
| 20 | Bourgogne | 72.2 | +7.5 pts |
| 21 | Basse-Normandie | 70.7 | +1 pts |
| 22 | Picardie | 69.9 | +0.1 pts |
| 23 | Martinique | 52.6 | +10.3 pts |
| 24 | Guyane | 47.3 | +8.2 pts |
| 25 | La Réunion | 43.3 | +4.9 pts |
| 26 | Guadeloupe | 31.2 | -6.1 pts |
Other periods
About this ranking
Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).
A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.
Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.
How to cite
Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.Citation styles
APA 7
Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of France (NUTS 2) by people who bought online in the last 12 months, 2023) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
MLA 9
Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of France (NUTS 2) by people who bought online in the last 12 months, 2023. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2023. Accessed 12 Oct. 2026.
Chicago (author-date)
Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of France (NUTS 2) by people who bought online in the last 12 months, 2023. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2023.
Harvard
Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of France (NUTS 2) by people who bought online in the last 12 months, 2023 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/france-regions?period=2023 (Accessed: 12 October 2026).
BibTeX
@misc{eurostat_regions_of_france_nuts_2023,
author = {{Eurostat, European Commission}},
title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of France (NUTS 2) by people who bought online in the last 12 months, 2023}},
year = {2026},
howpublished = {Data set},
url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
urldate = {2026-10-12},
note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2023. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY - DATA
AU - Eurostat, European Commission
TI - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of France (NUTS 2) by people who bought online in the last 12 months, 2023
PY - 2026
DA - 2026/04/17
PB - Eurostat, European Commission
DB - Invokely
UR - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2 - https://invokely.ai/rankings/online-shopping/france-regions?period=2023
Y2 - 2026/10/12
N1 - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2023.
N1 - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER -
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
Rank Regions of France by people who bought online in the last 12 months using official data, and cite the source.
rank_places {"indicator":"online_shopping_last_12_months_share","level":"region","within":"France","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=online_shopping_last_12_months_share&level=region&within=France&limit=10Questions
Which region has the highest people who bought online in the last 12 months?
Ile-de-France, with 81.7% in 2023, according to Eurostat, European Commission.
Which region has the lowest people who bought online in the last 12 months?
Guadeloupe, with 31.2% in 2023.
Where does this ranking come from?
Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.